The end of March here in Middle Georgia means flowers aplenty, and usually with that, some photography — but I’ve not yet had a chance. (Stay tuned.) I have, however, been saving up links o’ interest: fonts, books, photography, and new(ish) car logos. Let’s go!
Kottke Meets 2024
Starting with one of the very few places that is still around from Foreword’s old days, the always-interesting Jason Kottke:
2024 marks Kottke.org’s 26th year on the ’net.
Great new looks for great content, with better Quick Links — the previews are ace — and incredibly-appreciated gift links to places like The New York Times and The Atlantic. If you haven’t been in a while, click and enjoy.
Fab Spring Type
With “a plethora of captivating new typefaces,” CreativeBoom celebrates spring with 11 new faces to tempt, inspire, and bring joy:
Arillatype.Studio brings us a thousand glyphs of greatness.
Zanco, with its bell-bottom style; Seabirds, inspired by 1930s book covers; Module, a “fluke side hustle;” and Graffeur, improvised from gaffer tape and glimpsed in this post’s header image, are all great. My far-and-away favorite, though, is At Briega, “inspired by the concept of hybridisation” and shown above.
“Unique perspective” never does justice to someone whose name defines the term. See some never-before-seen images alongside old favorites in a new Escher book highlighted at Hyperallergic.
Multidimensional Libri
“Experimental books are flourishing, [a]nd the evidence is seen” in this Daily Heller from PRINT: a traveling exhibition on three-dimensional books, all published titles.
“Don’t get held back from the simple pleasures of reading,” argues Natalie Fear at CreativeBloq, “not everything needs to be minimalist.” Justification for commercialism or a common-sense explanation for the bookshelves’ current look? You decide.
Photography Three-Fer
Winners of Monochromatic Minimalism
“Black Pearl” by Sascha Kohne. An honorable mention for the magazine, but a winner for me.
“Traveling through Costa da Morte, Galicia. 600m above sea level where the mountains separate the Cantabria sea from the Atlantic Ocean,” explains third-place winner Alexandre Caetano.
Aging Facades of France
“Shuttered blinds, peeling paint, and aging doors don’t usually indicate an invitation, but for French photographer Thibaut Derien, the fading facades of long-closed shops are well worth a stop,” This is Colossal says.
Sony Photography Awards: Architecture
The Ciudad de las Artes y las Ciencias (City of Arts and Sciences) in Valencia, Spain: “Hemispheric,” by Eng Tong Tan, Malaysia.
ArchDaily‘s coverage of the annual Sony awards shortlist announcement was an insta-click.
New Bull: Now Flat. (And a BMW.)
Lamborghini practically defines flamboyant. So it’s worth a link when their logo gets less interesting:
Old logo, left, new, right.
Late at following the industry trend of flat-is-better, because, well, Volkswagen. (Okay, I undersell. Perhaps.) Read the lack of news at Motor11Motor1 also has a decent roundup of new car logos, from 2016-present, which underscores the “flatness” trend. or The Drive, where they manage to convey the brand’s use of the phrase “digital touchpoints.”
I don’t know whether this will make any more sense in a few or even many months — which is relevant because of BMW. Four years ago, one of the industry’s design leaders expressed strong this new style, and I didn’t get it. But it’s worn better than most, and superlatively on occasion — check out the logo’s use on the Vision Neue Klasse X:
Rather than a standalone, plastic part sitting on the paint, it’s etched into the finish. Man, I hope that makes it into production.
Neue Klasse: do like. Bull? No so much.
Update, 2 April:BrandNew, itself sporting a new look, has weighed in on the new Lambo style, calling it “not good.” (FYI, BrandNew is a subscription, quite possibly the best $20/year someone interested in design can spend.)
1
Motor1 also has a decent roundup of new car logos, from 2016-present, which underscores the “flatness” trend.
In this installment, Honda’s new(ish) logo, the Travel Photographer of the Year 2023 winners, and the Macintosh turns 40. Plus, one more thing. But first:
My Favorite Book Covers of 2023
In case you missed it, the annual favorite book covers post is up — all 78 items (plus some extras). It’s best viewed large, so click and enjoy.
Honda’s New Logo: Not a Zero
Not a zero — an “H.” Clever(ish).
As car manufacturers go, Honda’s tiny. As a result, they’re way behind on the electric push: they’ve got some hybrid stuff, a hydrogen fuel-cell item only available in California, and a new battery vehicle built by GM. Not where you want to be in 2024.
So they’re trying to make a splash. And to their credit, they’re doing it in an attention-getting style. Introducing the Honda Zero series, starting with the Saloon:
Futuristic indeed.There’s no mistaking this for an Accord — but then, that’s the idea.
And the Honda Zero Space Hub:
Not minivan, Space Hub. (The no-rear-window thing is becoming a trend, alas.)
Other Zero Series cars will follow, and of course, being concepts, details are scarce. Both concepts, however, highlight a new logo for Honda’s EV effort:
Yeah, not earth-shattering. (And distinct from the Zero-series logo, above, which does not seem to appear on the cars — only marketing materials.) Here’s a history, for reference:
It’s worth noting that the non-electric cars will retain the current logo they’ve used since 2001. Read more at Motor1 or The Drive. (The latter has more on Honda’s Zero cars, too.)
2023 Travel Photographer of the Year (Contest)
Disclaimer up front: it’s another pay-to-enter photography contest, which seem to have proliferated. The problem here is the outstanding quality of output — perhaps I should just get over it and move on.
The rules of this one require both prints for final judging, no composite images, no AI, and a RAW file to check results against. All of which mean, to me at least, a higher level of achievement in order to enter. Okay.
Shout out to the BBC for bringing this year’s winners to my — our — attention.
Travel Photograph of the Year 2023 overall winner: AndreJa Ravnak, Slovenia
Slovenia is a beautiful country, and AndreJa Ravnak’s winning portfolio of photographs absolutely reflects both that and its hard-working agricultural nature. But there’s more:
Nature, Wildlife, and Conservation Portfolio Winner: Martin Broen, USA
A “ray of sunshine” joke here . . . .
Leisure and Adventure Winner: Andrea Peruzzi, Italy
Certainly a lesson in how not to enjoy the wonderful city of Petra, in the Jordanian desert — but an attention-getting photograph.
Landscape and Environment Portfolio Winner: Armand Sarlangue, France
Seriously amazing stuff: moody, dramatic, and yes, fluvial morphology. Nice.
1984 seems like so very long ago — and let’s face it: 40 years is a long time. Indeed, these forty years of technological progress has been unrivaled in human history. But the Mac is not only still with us but better than ever.
We believe that [this] technology represents the future direction of all personal computers,” said Steven P. Jobs, Chairman of the Board of Apple. “Macintosh makes this technology available for the first time to a broad audience–at a price and size unavailable from any other manufacturer. By virtue of the large amount of software written for them, the Apple II and the IBM PC became the personal-computer industry’s first two standards. We expect Macintosh to become the third industry standard.
— Apple Computer, January 24, 1984
My first Mac was the one pictured above: a 1989 Mac Plus, with an external 20MB (!) Jasmine hard drive. (I even still have the case, although mine was a black Targus item.) It didn’t last long, though, because I’d been bitten by the graphic design craze and soon traded it for a Mac called a Quadra, with its separate 256-color monitor.
A preview of the future: 2000’s PowerMac G4 Cube.
Such was the pace of technology those days: that one was replaced with another, then another. (Including one of the Macs pictured at the top of the post. Bonus points if you know which it is.) I did not have the G4 Cube, pictured above, because by then I was rocking a tower and scoffed at Apple’s first attempt at desktop miniaturization — not to mention the inferior quality of the first generations of flat screens.
All-in-ones were — and remain — the domain of Apple’s iMac.
But less than ten years later, the computer had become part of the flat screen, and these days, I’m still using a 27″ iMac. Sure, its days are numbered, but I love its ability to get huge book and photography projects out the door with a minimum of fuss — all in a simple, elegant package with very much more than a passing resemblance to the original Macintosh.
Here’s to another 40 years, Apple. Congrats.
Special Bonus: There are few folks more “Mac” than John Siracusa, who has penned a thoughtful piece on AI: “I Made This.” (Via Pixel Envy.)
One More Thing: Word of the Year, 2023
From none other than Cory Doctorow: “enshittification.”
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
— Cory Doctorow, Pluralistic, 21 January 2023
He’s specifically referring to TikTok, and cites Amazon and then Facebook as further examples, but oh, so many, many other items apply. I’ve not read something that represents where we sit — in America, sure, but beyond — at the start of 2024.
And this year promises to be a doozy.
“‘Monetize’ is a terrible word that tacitly admits that there is no such thing as an ‘Attention Economy,'” he writes. And yet, “monetize” is where business, education, and perhaps society is at. Ug.
The whole thing is fantastic and very much worth a read. But, “[n]ow that [they] have been infected by enshittifcation, the only thing left is to kill [them] with fire” might be taking things a bit far. Let’s hope — and work — for a better solution. For all of us.
A variety of interests addressed this time: a bit on Shift Happens, a great question on branding, and Leica’s new M camera — and its content credentials. (Plus, bonuses.) Happy October!
Booking a Keyboard
We talked about this title back in January, but it’s worth the reminder:
A 3D rendering of Shift Happens.
Marcin Wichary has long been interested in keyboards. In his words,
Keyboards fascinated me for years. But it occurred to me that a good, comprehensive, and human story of keyboards — starting with typewriters and ending with modern computers and phones — has never been written. How did we get from then to now? What were the steps along the way? And how on earth does QWERTY still look the same now as it did 150 years ago? I wanted a book like this for years. So I wrote it.
—Marcin Wichary, Shift Happens
This title fascinates me, partially because it’s an interesting subject — one we’ve all interacted with, often without thinking about — and partially because it’s a great, well-covered exercise in book design.
A very cool photograph of an IBM Electric. Photo by Marcin Wichary.
I am a web guy, and I used to think that the web (just like typewriters, once) took away a lot of hard-won typesetting nuance and tradition. But it turns out that the web also makes it much easier to do certain things. To have a word be surrounded by a rounded rectangle—a visual representation of a key—is a few lines of CSS or a few clicks in Figma. But for the book, I had to cut my own font and then write Python scripts to do typesetting inside the font-making software, which I’m pretty sure you are not supposed to do[.]
—Marcin Wichary, Shift Happens
Really looking forward this title. Copies are, as of this writing, still available.
Let’s Talk Branding.
It’s Nice That asks a great question: “Are rebrands starting to look the same? The challenges facing commercial design,” in which author Elizabeth Goodspeed discusses whether “shortened turnarounds and economic tensions” are taking a toll on originality.
Westinghouse branding guidelines from the ’60s.
The answer might seem to be, “Well, duh,” but it’s nonetheless a thoughtful and insightful article that asks the correct question: “how does one define originality in an age saturated with visual stimuli?”
[T]he digital applications more often associated with modern rebrands, while comparatively easy to update, may counter-intuitively promote less care and attention towards their making. [A]nother possible issue contributing to rebrand redundancy: lack of rollout support beyond rebrand launch. Even a unique identity may lose its spark when its primary consumer touchpoint is what a social media manager produces on Canva after skimming the brand guidelines once. Further still, many clients no longer approach design studios to harness their expertise but, instead, with preconceived notions of the result they expect; design studios may want to create original work, but sometimes clients are willing to pay more for a rebrand that mirrors their own preconceived ideas of what the work should look like.
— Elizabeth Goodspeed, It’s Nice That
The logo’s the same, but the applications vastly different.
Special Bonuses #1 & 2: Let’s look at a couple of places where branding has been in the news recently (pun intended). Also from It’s Nice That, an article on The Irish Independent rebrand. Here, as is often the case recently, it’s the custom illustrations that carry the day:
“Andy Goodman is the illustrator responsible for the lively work found throughout, which toe the line between measured and playful,” It’s Nice That writes. Agreed 100%.
Less successful is England’s The Guardian, whose ongoing campaign to raise money — they don’t have a paywall, relying instead on reader contributions — perhaps could have used more work:
These ads don’t really have me on the fence: The Guardian deserves better.
Special Bonus #3: From the wildly successful, original branding department comes, of course, the brilliantly-named Eames Institute of Infinite Curiosity. They’ve been covered here twicebefore, but are back in the news with a new branding Manual. See why that’s capitalized at Dezeen.
The Eames Institute branding oozes positivity, class, and — you guessed it — infinite curiosity. Nice.
Leica, Adobe, and Content Authenticity
One would assume that Leica users are the epitome of content authenticity — there’s nothing like the world’s best lenses (IMHO), attached to some incredible cameras, to provide photographers with all that’s needed to make the bestpossible images.
Leica’s new M11-P, however, packs a world first: hardware encryption that supports a system called the “Content Authenticity Initiative (CAI).” In CAI corporate-speak, it’s “the future of photojournalism […] usher[ing] in a powerful new way for photojournalists and creatives to combat misinformation and bring authenticity to their work and consumers, while pioneering widespread adoption of Content Credentials.”
Leica’s new M11-P. A bargain at $9,195. (Lenses extra, of course.)
The Content Authenticity Initiative (CAI) is a collaborative effort initiated by Adobe in partnership with various other organizations, including The New York Times and Leica, among others. Announced in late 2019, its primary goal is to develop a standard for digital content attribution. The rise in manipulated digital content, deep fakes, and misinformation has underlined the need for a more transparent system of content attribution, which the CAI seeks to address.
The interesting thing here is Adobe’s initiative. What’s their goal?
Adobe has been suffering a few hits recently. They’ve just raised prices — on the heels of record profits — and “monopoly” is not in any way a stretch. Photoshop? Entered the lexicon. InDesign? No credible alternatives. Illustrator? Professional standard across multiple industries. In other words, we’re stuck with ’em, and they know it.
Ignore’s Adobe’s unfailingly cute examples: AI + texture = exactly what some “creative director” needed. Seriously uncute.
They’re pushing hard into AI, too, and surprisingly up-front about it changing creative work in ways potentially less creative:
Firefly 2 was unveiled yesterday at the 2023 Adobe Max conference with the artificial intelligence (AI)-powered tool incorporated into Lightroom’s new lens blur feature that simulates depth of field along with a host of other tools.However, it was the new “Generative Match” tool that will allow users to upload a reference image to guide the AI image generator to a specific style that prompted Adobe to comment that the new tools could mean less work for photographers.
Adobe is appealing to companies who want a “consistent look across assets.” It is offering brands the chance to generate hundreds, if not thousands, of similar images for different uses such as websites, social media, and print advertisements.
— Matt Growcoot, PetaPixel
Or how about this example: An agency or freelancer working on a vector image in Illustrator, and need to add something that they either don’t have the time or talent to do myself. Previously, they could find either a stock item — made by a human (who is paid, by the way) — or hire it out (again, to a human, and again, one who is paid for their work). Now? Just tell the computer what you need.
All of which ties nicely back to the previous section on whether branding is beginning to homogenize. Is AI going to accelerate that process? You betcha.
Value human creativity, folks. Artists, teachers, writers, thinkers: all the people pushing at the edges of the envelope will now have to push even harder, in an era when envelope-pushing is increasingly demonized.
Special Bonus #4:Ars Technica argues that the U.S. Copyright Office’s blanket ban on the copyright-ability of AI-generated images isn’t going to age well, using photography as an argument.
Within literal days of my writing that we should be done with the automobile companies’ logo updates, we got three. (Well, two and a preview.) Details follow.
Infinity
Back in the early ’90s, Nissan introduced a premium brand called Infiniti. Following the likes of Lexus (Toyota) and Acura (Honda), Nissan wanted a piece of the upscale action and knew that a public that still remembered Datsun would need convincing.
So they embraced the home country: Japan. They leaned heavily into the distinctive style and craftsmanship; their initial products were different and put up an interesting argument when compared to (especially) Lexus.
Awesome original emblem from the 1991 Q45’s “grille.” Photo by Ben Hsu.
Alas, they lost the cachet almost immediately — to a point where today, I almost always get out of an Infiniti’s way due to their being the official representative of the poorest-quality drivers on the road. (And I say that as a BMW driver.) It’s also, unfortunately, one of the most-likely brands to wear a coffee-can-sized exhaust finisher, heavily-tinted windows, and/or dubious lowering springs.
Enhancing customer connection and delivering thoughtful hospitality across all touch points underpins INFINITI’s comprehensive refresh. Central to the update is a new global retail architecture design, along with an evolved logo and new multisensory experience.
— Infiniti Press Release
So to hear them recommit to the “Japaneseness” of their brand is, well, interesting. Perhaps the signature scent will help.
Infiniti’s logo evolution, with the oldest at the left.Note the available illumination.
Opel earned a brief mention here on Foreword in December 2020, when they joined were sold to PSA — Peugeot, Citroen, and company — which a month later (!) merged with Fiat Chrysler to form Stellantis. They’re back with an unfortunate update to embrace their 2028 switch to all-electric.
The “increased sharpness,” as Motor1 puts it, is appreciated, I suppose — but the break in the middle goes against everything the lightning bolt its meant to represent. In fact, I’d argue that the mark now doesn’t resemble lightning at all. (Perhaps clouds?)
Sigh.
Preview: Alpina
So, on to more interesting things: Alpina. Established in 1962 as a tuner and racer of BMWs, it’s had more or less the same logo since 1967 and was established as an actual manufacturer in 1983: they do more than just tune BMWs, they reengineer them. These days, they stand for the ultimate Grand Tour cars, simultaneously more comfortable, more powerful, and more stylish than the cars they’re based on. (See the lovely Alpina Z8 at the top of this post, for instance.)
Aplina’s 1962 logo: exhaust and crankshaft, sir. Nuthin’ like it.
Naturally, that means most of them aren’t available here in the US.
The ultimate unobtanium machine: a 2022 Alpina B3 touring. Drool.
In any case, they’ve recently entered into an agreement to be purchased by BMW itself, not unlike AMG becoming part of Mercedes-Benz, and, starting in 2025, are scheduled to represent the middle ground between BMW and Rolls-Royce — hopefully continuing the comfort, power, and style. It seems that the new ground will be the upmarket models only (that is, no 3-series-based items, and possibly even no 5-series), so think of items $200,000 and up.
Now, an eagle-eyed I5 Talk forum poster noted a filing with the German government:
The proposed wordmark, horizontal.A close-up of the Alpina “A.” Note that it’s the trailing one; hopefully, not a sign of things to come.
This time, several items related to books and bookstores; two more — possibly the last two — from the automotive logo category; and PRINT Magazine’s 2023 roundup of great design.
Book Four-For
AI book covers? Here, now.
Creative Bloq, which I wasn’t familiar with, has a post up that’s only here because it’s the first I’ve seen of what is sure to be a trend: AI imagery on a book cover.
Image: Bloomsbury UK (Also: Where’s the body to go with the head?)
“Causing controversy,” they say, in that…:
[F]or a while now, with concerns over copyright and ethics plaguing text-to-image generators. Perhaps the most existential worry of all is the idea that AI could put human artists out of work – and while many still find the idea fanciful, we’re already seeing examples of AI-generated art being used commercially.
— Daniel Piper, Creative Bloq
The article itself has a hint of click-bait about it, what with Twitter users spotting a NY Times bestseller but complaining about the UK version of the cover design . . . but the larger question of AI coming for the book designers everywhere is valid.
Then again, AI imagery has the potential to reshape much of the creative landscape. Let’s hope — hope! — that it’s deployed ethically.
B&N’s Market Repositioning
Image: NYTimes (modified)
BookRiot asks whether Barnes & Noble’s new presentation as “a local bookstore” — something that’s part of the community in a way that Amazon can never be —is genuine, let alone successful. (We have a B&N here in Macon, which I visit infrequently, and which doesn’t feel “local.”)
Background: The BookRiot article (and the image) above ultimately stem, I believe, from a NY Timesoption piece from 2018.
Temples of Books
As regular readers know, I’m a huge fan of combining books and photography. Naturally, great photographs of great libraries strike just the right chord:
Phillips Exeter Academy Library, Exeter, New Hampshire
Positioning these spaces as intellectual havens, Temples of Books highlights their wide array of offerings, including botanic gardens, archival repositories, and of course, room to read. “As an institution that can curate knowledge, scrutinize the status quo, and encourage education, the library is more important today than ever,” a statement says. “This responsibility is only growing as the freedom to publish on all manner of channels increases.”
— Grace Ebert, This is Colossal
Instant wishlist item!
Take Action for Libraries
Image: everylibrary.org
Simple brilliance: a handy step-by-step guide on what to do if you don’t like a book at your local library.
Carmaker Logo Updates: Porsche and JLR
Jaguar Land Rover > JLR
No, that’s really it.
Formerly Jaguar Land Rover, but generally known in the industry as JLR, the British company1Technically, it’s an Indian company, as JLR is a subsidiary of the TATA conglomerate. decided to have a FedEx moment and rebranded. Alas, Paul Rand was unavailable, so there’s no brilliance in the execution. (We’ll absolutely leave whether walking away from Land Rover as a brand is a smart move for another, longer discussion.) Motor1 has the details.
Porsche > Almost all other mainstream car brands
There’s a new Porsche logo!
The new 2023 version of the Porsche logo. (Image: Porsche)
That’s right: it’s a very subtle change. But it’s a significant one, perhaps because it’s only the fifth in the company’s 75-year history:
All five Porsche badges. (Image: Porsche)
The biggest changes are the backgrounds and the prancing horse in the middle, which is completely redrawn. (And, yes, has more than a passing — heh — resemblance to Ferrari’s.)
PRINT reminds us that not everything is digital these days — so much of the work still goes on paper or packaging — in their 2023 roundup of great stuff:
The 2023 PRINT Awards celebrated outstanding design in every shape and form, from the delicate texture and exquisite form of print to digital design that married technical skill with precise craftsmanship.
— PRINT Magazine
The best in show is a brilliant environmental design, the annual reports category is oddly satisfying (I didn’t know that Land O’ Lakes is a cooperative that owns Purina, for instance), the editorial category contains brilliance, and many, many more worthy of a design lover’s attention.
Sadly, their book design category is a bust. I like “The Every,” but pretty much any of my Best of 2022 picks run circles around it (and the other two choices):
The Every as photographed by PRINT.
But there are gems. I really like Bakemono, for instance, a winner in the fonts category and the best monospaced font I’ve seen:
Italian foundry Zetafonts brings us Bake Mono.
It’s a long article (they call it a 74-minute read!), but when you have a moment, grab a drink and an iPad and enjoy — hopefully as much as I did.
And that’s it! Settle into summer, and stay tuned for more soon.
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Technically, it’s an Indian company, as JLR is a subsidiary of the TATA conglomerate.
I don’t usually think it’s fair to quote another blog post in its entirety, and I certainly won’t make a habit of it. With that out of the way, the always-interesting Pixel Envy, written by Nick Heer, hits us with a doozy — one that, due to its length and depth, requires the complete quote:
It’s a cycle. People create something, together, that reflects their energy and weird work; that thing becomes compelling as a result, and that makes it valuable, and at some point someone puts a price on it and someone else pays that price. It is at that moment that the thing begins to change. The new owner will almost always decide that what is most interesting about this thing is not the human essence that gave it value, but The Owner Himself, and will act accordingly. People will come back for the valuable stuff until the owner succeeds in crowding it out; when that crowding is done, the owned thing dies. Until then, what’s left is just what’s valuable—the humanity and brilliance and unpredictability and fun that all that cynical and idiotic and self-serving wealth is always and everywhere busy replacing with itself. There’s nothing to do but look for the good stuff until the looking becomes too challenging, or until it’s gone.
Heer writes in response: “You may disagree with Roth’s headline thesis — ‘everything is Silicon Valley now’ — or his tie-in with the story du jour, Twitter, or his analysis of baseball’s problems. But the paragraph above? That is something to keep pinned in your brain. For most of us, it is a reminder to be wary of how things are changed in exploitative ways; for those in power, it should be seen as a cautionary pattern.”
Pinned.
Kottke is Back!
After a few months off, Jason Kottke is back in the blogger’s seat to enrich all of our lives. As someone who’s been reading for years — he started in 1998, and I’m certain his site was in the blogroll of the old Foreword, back in the Aughts.
Fine hypertext products indeed: Kottke.org, December, 2022.
We might be waiting a while for his so-called “comically long what I did on sabbatical post,” but his Sabbatical Media Diet post is a gold mine of to-read and to-watch items.
Welcome back, sir. May you blog for many seasons more.
Stop Stealing [Free] Sheep
No, not that — the type book:
From Kottke, while we’re on the subject, one of his Quick Links from Dec 20th: “Google Fonts is offering a free download of the newly updated 4th edition of Erik Spiekermann’s Stop Stealing Sheep & Find Out How Type Works.” It’s a PDF, available now.
9th Annual Landscape Photography Awards
It’s fair criticism to say that I both decry photography contests and yet sometimes celebrate the results. But…:
“The Winding Journey” by Max Rive, Border Between Chile And Argentina, Patagonia
Image Relay has an interesting item showing how long some familiar logos have been used — and, yeah, there’s a reason they’re familiar!
The black triangle is when the company was founded, and the bar indicates how long a logo with elements still used today has been around.
That’s but a sample of the complete listing; shown are nos. 3–8. Coca-Cola, the company I’d probably name if asked for the oldest logo, is no. 12. Click through for the rest.
That’s it for this year
Foreword will be back in January with our annual first-of-the-year best-of: my favorite book covers of 2022. Happy holidays, everyone!
Top image: Tree Lights, December 2020, downtown Macon, Georgia.
This time, it’s three automotive logos . . . and Mercedes’ accounting department, plus a holiday bonus. Joy to the Auto!
New Audi Logo Falls Flat
Audi’s “Four Rings” have been around for a long time — since Auto Union was formed, ninety years ago:
Now Audi follows the pack (see VW, Mini, Volvo, etc.) and converts their logo from three-dimensional to two; the rings now are either white and framed by a thin black border or dark grey with black borders.
Four-ring closeup. (It’s hiding sensors, too.)
Not an improvement, IMHO. One of the articles mentions the concept of “a consequence of digitalization,” and think that’s about as good a description as you’re gonna get.
The change will roll out starting with the updated Q8 e-tron — which, thankfully, still looks good:
Okay, it’s not really — it’s a conceptual sculpture, titled “Pu+Ra Zero,” that represents their rebirth:
They call it a “a three-dimensional manifesto,” and no, I don’t get it either. (The light signatures and, apparently, the circular sunroof will carry through to the new models, however.) The logo, their eighth in 116 years, is new as well:
I didn’t know Lancia well (only in passing? Eh. —Ed.) until the famous Top Gearsegment naming them “the Greatest Car Manufacturer of All Time,” although I knew of the Delta Integrale — and think that the Fulvia is one of the prettiest sedans ever:
The 1972 Lancia Fulvia
Let’s hope their new models, and conversion to an all-electric manufacturer, lives up to their past achievements. Meanwhile, The Autopian has the best roundup of the new Lancia.
Kia, KN, and … Wait, What?
30 thousand folks a year are doing Google searches for “the KN car.” Why? Kia’s logo, of course:
I’m not a huge fan of the new Kia logo — and can absolutely see the “KN problem” — but I think it speaks more to modern society that this is a news item than anything related to graphic design. Willing to be wrong.
Mercedes: $1200/yr for Full Output
This subscription thing has gotten seriously out of hand: Mercedes-Benz USA, in an effort to further bilk their customers — ’cause, y’know, MBs don’t cost enough — has decided that the last 60-110 horsepower available on their 2023 electric vehicles are only available for a yearly fee.
Three interesting logo redesigns this month, plus a moment where venti has nothing to do with coffee. Oh, and a airy bonus.
Drobo Declares Bankruptcy
Generally speaking, I’m not one to engage in schadenfreude, aka “enjoying the pain or suffering of another.” (Wiki. Anyone surprised that the Germans have a word for this … but I digress.)
A selection of expensive, unreliable junk.
Back in 2011, I lost two Drobos in short order — and with them, the majority of my back files. Project I’d worked on, photographs I’d taken, personal documents, years worth of stuff, just gone.
Drobo, the company, did nothing to help, offering neither solutions nor apologies. I wasn’t alone; forums across the ’net suggested that I should have chosen more carefully.
To call Rolling Stone‘s place in America culture iconic might be selling it short, and their logo plays a large role in that. In 2018, they flattened it — leading that trend, possibly — and it lost something.
However, this month, it’s back:
Rolling Stone’s 2022 logo redesign.
“The assignment was a paradox. How could we make the logo look like it did in the past, without making it feel dated? My hope is that loyal readers will believe the old logo is back, but on closer inspection will be surprised to notice how much it has been modernized.”
Jesse Ragan, XYZ Type
The “old logo” he’s referring to is the one that ran from 1981–2018, but there were others, too:
Rolling Stone’s lettering shapes through the years. See more at both links.
A great study in logo evolution: read more at the Type Network, and lettering specifics from XYZ Type. Awesome. (Hat tip to, as usual, Brand New.)
Aston Martin’s New Logo
On the subject of subtlety, Aston Martin usually isn’t the first thing that comes to mind. Their recent logo redesign, however, falls into that category:
Wings of Glory (so to speak)
The evolution of their logo emphasizes those small steps:
AM’s logo through the years.
Not a great amount of information on this one, but the accompanying photographs of the logomark being made are fantastic. See more at The Drive, with more at Brand New.
Bugatti’s New Logo
Subtlety and Bugatti rarely — if ever — fit in the same sentence. Aston is stratospheric as far as I’m concerned, so Bugatti would qualify as the antithesis of subtlety. But, but, but: there’s something about one.
The new Mistral. (Sorry, it’s sold out.)
They have a new logo and marketing campaign to go with:
Specifics, courtesy of Interbrand.The Mistral from the back, showing the new type treatment.
It’s been a busy August, including having to make a lightning trip through the usually-not-fun Atlanta airport. But there’s always a bright spot at the end of that tunnel: being the little boy again, awed by the simple act of flying.
Better still, the flight was on a 757, the sports car of big planes. Everybody around me had their window shades pulled and noses in their phones, but I was looking out the window:
Three items for the end of June, 2022: AIA Los Angeles announces photography awards, the 2022 edition of the Logo Lounge logo trends report is out, and Buick makes its new logo official. Let’s get into the details.
AIALA Photography Awards
The Los Angeles chapter of the American Institute of Architects (AIA|LA) has announced this year’s winners of the annual Architectural Photography Awards, and there’s some pretty great stuff:
Ryan Gobuty: Santa Fe (Santa Fe, NM)Taiyo Watanabe: C-Glass House (Dillon Beach, CA)Tim Griffith: Mission Bay (San Francisco, CA)
[W]hile there are still corporate-looking marks being crafted there is a stronger effort to find ways to identify products that are artisanal and handcrafted.
Bill Gardner, Logo Lounge
Corporations trying to be more human. (News at 11.) But then, my use of that particular phrase perhaps betrays my lack of being in touch with the modern corporate world; I think publishing is a different animal, and prefer being part of that world despite the regular influence of corporate entities there, too.
Nonetheless, following logo trends is, from a purely graphic design perspective, worthwhile — and this report summarizes beautifully. Read on.
Buick’s New Logo, Officially
We’ve touched upon it before, but Buick has, with the release of the Electra Wildcat concept, officially updated its logo:
Official: Buick’s new logo
Electra is Buick’s name for electric cars, simultaneously stating the obvious while giving a big nod to past models — and the Wildcat concept is, dare I say it, borderline cool:
Both Buick and Cadillac have hinted at more Art Deco in their upcoming products, perhaps best illustrated on this concept’s interior:
It’s a head rest, folks.
Nice. (Not even remotely possible on a production model, but still.) Read more on Buick’s new logo and transition to an electric car brand at Car and Driver or The Drive.
Three completely unrelated items for you this time, ranging from the serious and interesting through the loony and interesting to something of a whole different stripe.
The Eames Institute of Infinite Curiosity
Update 2, 25 Apr:Brand New discusses this logo, with the usual catchy title: The Fast and the Curious: Counterspace Drift
Eames Institute’s “curious” logo variations, discussed at Brand New
Update, 8 Apr: It’s Nice That has more: The Eames Institute launches with a curious, “Eamesian” identity, and a logo that observes
Original post: Practically everyone has heard of an Eames Chair:
A particularly awesome example of an Eames Chair (and ottoman).
What you might not realize is that the legacy Charles and Ray Eames left behind enriches our lives to this day. It’s a shame, then, that while their house is a mid-century masterpiece (and museum), much of their lives have remained behind closed doors.
For almost three decades, a barn-like building in Petaluma, California, contained remnants of one of the most iconic design legacies of the twentieth century. […] We created the Eames Institute because we want you to examine the archive of what you know—the collection of your experiences, understanding, memories, and questions—and connect to the provocations that call to you. We want you to tap into that same fount of relentless curiosity, and its power to shift your perception and open you to innovations and discoveries.
Now, however, there’s the Eames Institute of Infinite Curiosity. Awesome name aside, it introduces us to the more personal side of one of design’s strongest partnerships.
Items from the Charles and Ray Eames Institute. Drawings from the Charles and Ray Eames Institute.
Crossed wires, anyone?Imagine who might run up to — or even get pushed off of — this cliff.A nice, innocent factory. Nothing could possibly go wrong.
Next time I treat myself to a Loony break, I’m going to make sure to spend some time looking beyond the action and appreciate the backgrounds. Nice.
Condor Airlines Rebrands
Most of you have probably never heard of Condor Airlines; they’re mainly a European thing, a “leisure” airline associated with Thomas Cook, formerly owned and run by Lufthansa. (Here’s some history.)
It doesn’t particularly matter. What does is the bravado exhibited by management. Before, a typical airline logo — dare I say, typically Germanic:
Condor’s OLD livery.
Then someone said yelled, “HEY. WE DO VACATIONS. LIKE BEACH TOWELS. LET’S DO STRIPES.” The result:
Condor’s NEW livery. Wow.
Armin Vit:
The new livery has zero fucks to give and just plasters every plane with thick vertical stripes that go against pretty much every single assumed tenet of what makes a good livery. It doesn’t look speedy, it doesn’t look nimble, it requires a lot of paint, and by all other standards it is just plain ugly and I love it.
As seen in the last line above, the 2014 logo is a simplification of the 2000 logo, sans the “old-person” wreath, and I thought quite successful:
Fast-foreword (ahem) to 2021, and the monochromatic, flat-logo thing is in full swing. The latest “old-person” target is the Cadillac script, replaced with another trendy item, a custom “Cadillac Gothic” font.
Not only that, but there’s the new trend among luxury automobiles — mere cars aren’t good enough — of illuminated logos;
The “Iron Mark” has been given a makeover, and the result is … interesting. First, as a reminder, here’s the logo as it appeared previously — no, the one previous to that:
My mother’s 2010 Volvo S80
The blue has been associated with Volvo’s logo for a long while now, and it’s slowly been disappearing from the lineup (in favor of black in the same location). However, they’ve decided — they being both Volvo Cars and Volvo Group, two distinct entities (the latter including Volvo Trucks, the Volvo construction folks, Volvo Penta [marine], etc.) — to change to this new, more austere logo and word mark simultaneously. Aaaaaand:
See the previous coverage on Foreword. Can’t go, however, without a hat tip to Kristen Shaw at The Drive, who dug out this 1937 version — which, I’d argue, beats ’em all. Kudos.
Three items for you here, starting off with the 2021 Logo Trend Report, from the Logo Lounge. From the Asterisk to Electric Tape, Quads, Chains, and more:
Bill Gardner discusses all fifteen different trends, with logos to back ’em up (naturally).
Next, “A Cabinet of Curiosities” from Hoefler & Co.
Printers once used the colorful term ‘nut fractions’ to denote vertically stacked numerators and denominators that fit into an en-space. (Compare the em-width ‘mutton fraction.’)
Now, let’s take a moment to celebrate the creator: Ken Garland. Not your typical graphic designer, he reached out, embraced the 1960’s and ’70s, and never looked back.
Original post, March 5th, 2020: After 23 years, BMW has updated its logo … but there’s a problem.
Let’s back up a little, as even the previous logo wasn’t perfect. Debuted in 1997, it followed the then-trendy “3D” look, complete with highlights. It was, however, clearly BMW — black background, blue-and-white roundel, chrome outline, lettering. This new one, however, loses the iconic black (for transparent) and chrome outline (for white):
BMW’s logo: 1997 (left) and 2020 (right)
It’s less representative and less clear in my opinion, but hey, I’m only a BMW owner, not any part of their marketing team.
Another problem: it debuted on the Concept i4. controversial all by itself.
Why not revert to the earlier, 1963 version? (Or update it with new type — but keep the black?) Transparency is fine in some cases, but I’m not sure that this isn’t a case of style over substance in the actual use cases (web site logo, app logo, etc. — more than just on the cars, I mean).
Update, 7/27/20: Dezeen has a roundup of the six other companies that have made their logos “flat,” proving the “3D” look mentioned above is truly out of fashion:
Audi, Citroen, VW, Nissan, Mini, and Toyota, oh boy!
Ford Almost Let a Graphic Design Legend Update Its Blue Oval Logo in 1966: Paul Rand, who designed iconic logos for IBM, Cummins, ABC and numerous other companies, designed a sleek logo for Ford that went unused.
“Opel Details All-New, Slimmer And More Modern ‘Blitz’ Logo,” at CarScoops.
Update, 12/30/20: Kia’s was previewed on a show car earlier in the year, but they’ve gone and made it official:
There were some changes along the way, if you compare what’s on the show car and what you see above — and not all for the better, as it almost gets smeared. Still, looking forward to seeing where one of the most dynamic car companies today goes with this.
Update, 1/8/21: GM. One word: GAK.
So bad I actually feel sorry for them. More here and here.
Update, 1/13/21: Brand New is actually much nicer to GM’s logo update than I expected. Diplomacy? You decide. (Brand New is a subscription now, BTW — the best $20/year available, IMHO.)
Update, 3/2/21: Peugeot has joined the fray. Not great, especially at smaller sizes, but at least not the GM train wreck — and, in many ways, better than the last couple of outline lions (this one seems to be based on the 1960 version):
Read about the lion’s history here, Peugeot’s press release “reaffirming its personality and character” here, or one of the regular site’s notes, including a potential move upmarket here or here.
Update, 3/4/21: Audi, while not redoing their iconic “4 rings” logo, has redone the branding around that logo:
Update, 3/6/21: Speaking of Brand New, they have a good deal more information regarding Peugeot. Good stuff!
Update, 3/10/21:Dezeen has more on Peugeot, as well. And CarScoops has the first pictures of the new 308 — the new logo premieres on this model update — and discusses that, on the grille, some of the car’s sensors appear behind the logo. Interesting. (I still preferred the lion on the grille, myself. Not that we get Peugeots in the United States, anyway….) Check it out.
Update, 3/10/21: CarScoops has some more on Nizzan — uh, Freudian slip there: Nissan and their new logo.
Okay, who’s gonna be next…?
Update, 3/13/21: Uh… Renault!
Not as big a change as Peugeot, and more successful, too: single color, retains history well, still instantly recognizable, works at small sizes. Nice. Details from Motor1 or CarScoops.
Update, 3/20/21: Brand New discusses the new Renault logo:
There is nothing wrong at all with it and I do like the approach to its construction but, ultimately, it’s like it’s missing some emotion or passion or, pardon my French, a Je ne sais quoi to make it special.
I agree that the 1972 version is superior. Let’s see how this one evolves.
