Two different photographic opportunities have meant additions to the Automotive gallery recently: some motorcycles in Columbus, and some BMWs at an event in Hampton, a suburb of Atlanta and home to the Atlanta Motor Speedway.
All of these were taken with Leica’s superlative APO 90mm macro (yes, I know, I go on and on about this lens — it’s that good), and almost all are just details — a lens that long in a crowd means leaving the big picture aside in favor of the minutiae. Luckily, that’s a strength of the camera system, and one of my favorite ways to use it.
Retro BMW (Motorrad) RoundelHarley Davidson Star Logo (Detail)
The Harley logo wasn’t one I was familiar with — and it’s great — but the BMW is fantastic in its retro glory, complete with copper screws.
Meanwhile, speaking of BMWs, they hold their Ultimate Drive Experience yearly in the Atlanta area, and Gerald and I are in regular attendance. It was my first time seeing a number of new models, including the new M2:
M2 (Headlight Detail)
Didn’t like this until I saw it there; it’s a shortened M4 but wide and swollen in all the right ways. However, the undisputed star of the show was the new XM. Like many modern BMWs, it’s better in person — exuding presence:
XM (Charging)
I wish I’d somehow been able to better convey its stance, its proportions, and what I imagine it would look like coming up behind you. Then again, $160k and 664 horsepower will do that. Speaking of horsepower:
XM (M Power V8 Hybrid)
Nuthin’ like a carbon fiber engine cover in a three-ton machine. That said, for both Gerald and I the far-and-away favorite wasn’t the XM but rather the iX:
iX (Badge Detail)
The iX is a little ungainly from some angles, but its battery-powered, carbon fiber goodness is both fast and efficient. Plus, it sports one of the best BMW interiors going right now, and that’s saying something. (Ventilated wool seats for the win, folks.)
These events usually boast parking lots filled with classics, but either the late Sunday afternoon or thunderstorms kept the older items safely garaged. However, there was a sweet and very bright red i8 gracing the scene:
The mission for these posts is simple: independent, unrelated items which add up to something interesting. This time, it’s nifty type, aka NFTy.pe, photographic AI (or not), the 2023 Logo Trends Report, great London Review of Books illustrations, and a worthy art book list hijacked for a rant on stickers. Boom!
Better Than it Sounds: NFTy.pe
Typefaces have become, from this designer’s point of view, become commodities — perhaps even part of a broken system. Most clients don’t have a budget for unique type, there are too many spread across too many different sites, and, as Creative Boom puts it, “ownership has become poorly policed, if not non-existent.”
NFType really flips the script on all of that and attempts to reimagine the industry from creation to sale. In a nutshell, NFTy.pe uses a combination of modular type design and generative scripts to create fonts with unique visual attributes. The upshot is that no two character sets are exactly the same. And thanks to smart contracts and embedded metadata, ownership is quick and easy to verify.
— Craig Ward, NFTy.pe creator, via Creative Boom
Create a unique typeface that rewards, in more ways than one.
As pointed out, it’s not just for type users:
There’s a lot of work to be done to put some distance between the dumpster fire that represents much of the NFT space and projects – like this one – with actual utility. I wouldn’t vouch for the worth of a lot of what I’ve seen out there, but the underlying tech – the smart contracts themselves – [is] actually genius and will be a game changer for any industry where provenance is a key factor – agriculture, property, fashion etc.
This year has been centered around AI, it seems — and, as illustrations go, some of the results are indeed a new form of art. Take this one posted by Dezeen as part of their AItopia competition:
Created by Midjourney for Daniel Riopel.
Fantastic. Its creator, a production technician in the prefabricated housing industry, deserves major kudos for describing something to the Midjourney engine that’s intricate and, if I dare use the term with AI, creative. (Several of the images there are excellent — check ’em out.)
That said, I’m not a fan of articles like PetaPixel‘s recently-posted “Photographers May Have to Embrace AI, Whether They Want To or Not.” Simply put: no. I don’t have to embrace it, because nothing has changed — either I can get the photograph I want using the cameras and lenses I have or I can’t. I’m not going to “generate the fill,” pure and simple. (I don’t control the computational photography my phone produces, but Apple isn’t prone to creating what isn’t there.)
I’ve been trying to write on this subject for a while, without success. Possibly because I don’t need a longer version of the above paragraph, possibly because it’s something else I haven’t been able to articulate yet — even to myself.
The 2023 Logo Trends Report
It’s back! BrandNew points us to the latest in styles and, as advertised on the tin, trends:
“Sonics,” part of the 2023 Logo Trends Report.“Ritz,” as in the cracker, part of the 2023 Logo Trends Report.
Always an interesting read, including this fantastic tidbit directly related to the previous section:
“Don’t worry about AI stealing your job. To replace graphic designers with AI, clients will need to accurately describe what they want. We’re safe.”
— Bill Gardner, LogoLounge
Read the full report, “a whirlwind of ideas, symbols, and AI, evolving how creators like us create,” at LogoLounge.
Illustrations at the London Review of Books
Because we cover books here often (pun intended), an article on Jon McNaught’s awesome illustrations for the London Review of Books absolutely caught my eye. “A collaborative relationship,” it’s called — and the results produced not only illustrate a huge variety of subjects in a consistent style, but do so in a way that delights:
A great illustration by Jon McNaught. Of the examples posted, there’s not a single one I don’t like. Copyright Jon McNaught.
Since 2011, Jon has been collaborating with the renowned literary journal, creating works that have a quietly mesmerising quality. His scenes breed comfort with their universality, but also their ability to evoke specific memories and feelings in the individual viewer. Through his covers, Jon artfully captures the essence of everyday life by representing the vastly contrasting nature of British weather, plus the uniqueness of London’s architecture, green spaces and public transport.
As usual, whenever I see something like this, I’m going to do something else at the same time: mine it for potentially great book design. Which, if you’ll indulge, leads to this short rant: I hate good covers marred by stickers.
“Read with Jenna?” Seriously?
Solid cover. Soooo, who’s Jenna? Is she important enough to mar the cover with? (I DuckDuckGo’d the answer: maybe … if you watch television. Not sure that’s the audience publishers should want to cater to.)
This time, the “sticker” is National Book Award Finalist. Better, but still.
Another solid cover — perhaps even really good, something that’s appropriate for a title up for the National Book Award. Real shame, then, that the sticker gets in the way, winding up completely distracting from the very nice circular title treatment (I’m sorry I don’t know either book designer to list here.)
I understand that it’s a little like trying to hold back the tide with a shovel, but it’s something I needed to express. [/rant]
Bonus #2 (amazing):Via Kottke, a fantastic poster and perhaps better question:
Poster for the 2023 International Book Arsenal Festival, by Art Studio Agrafka
A book festival. During a war. In a city under martial law. While schools and legislatures here in the US ban books about Black and LGBTQ+ experiences based on bad faith complaints of tiny fundamentalist parent groups. Tell me, who’s doing democracy better right now?
— Jason Kottke, Kottke.org
That’s all for early July, folks. Go forth and make your summer a better place.
Within literal days of my writing that we should be done with the automobile companies’ logo updates, we got three. (Well, two and a preview.) Details follow.
Infinity
Back in the early ’90s, Nissan introduced a premium brand called Infiniti. Following the likes of Lexus (Toyota) and Acura (Honda), Nissan wanted a piece of the upscale action and knew that a public that still remembered Datsun would need convincing.
So they embraced the home country: Japan. They leaned heavily into the distinctive style and craftsmanship; their initial products were different and put up an interesting argument when compared to (especially) Lexus.
Awesome original emblem from the 1991 Q45’s “grille.” Photo by Ben Hsu.
Alas, they lost the cachet almost immediately — to a point where today, I almost always get out of an Infiniti’s way due to their being the official representative of the poorest-quality drivers on the road. (And I say that as a BMW driver.) It’s also, unfortunately, one of the most-likely brands to wear a coffee-can-sized exhaust finisher, heavily-tinted windows, and/or dubious lowering springs.
Enhancing customer connection and delivering thoughtful hospitality across all touch points underpins INFINITI’s comprehensive refresh. Central to the update is a new global retail architecture design, along with an evolved logo and new multisensory experience.
— Infiniti Press Release
So to hear them recommit to the “Japaneseness” of their brand is, well, interesting. Perhaps the signature scent will help.
Infiniti’s logo evolution, with the oldest at the left.Note the available illumination.
Opel earned a brief mention here on Foreword in December 2020, when they joined were sold to PSA — Peugeot, Citroen, and company — which a month later (!) merged with Fiat Chrysler to form Stellantis. They’re back with an unfortunate update to embrace their 2028 switch to all-electric.
The “increased sharpness,” as Motor1 puts it, is appreciated, I suppose — but the break in the middle goes against everything the lightning bolt its meant to represent. In fact, I’d argue that the mark now doesn’t resemble lightning at all. (Perhaps clouds?)
Sigh.
Preview: Alpina
So, on to more interesting things: Alpina. Established in 1962 as a tuner and racer of BMWs, it’s had more or less the same logo since 1967 and was established as an actual manufacturer in 1983: they do more than just tune BMWs, they reengineer them. These days, they stand for the ultimate Grand Tour cars, simultaneously more comfortable, more powerful, and more stylish than the cars they’re based on. (See the lovely Alpina Z8 at the top of this post, for instance.)
Aplina’s 1962 logo: exhaust and crankshaft, sir. Nuthin’ like it.
Naturally, that means most of them aren’t available here in the US.
The ultimate unobtanium machine: a 2022 Alpina B3 touring. Drool.
In any case, they’ve recently entered into an agreement to be purchased by BMW itself, not unlike AMG becoming part of Mercedes-Benz, and, starting in 2025, are scheduled to represent the middle ground between BMW and Rolls-Royce — hopefully continuing the comfort, power, and style. It seems that the new ground will be the upmarket models only (that is, no 3-series-based items, and possibly even no 5-series), so think of items $200,000 and up.
Now, an eagle-eyed I5 Talk forum poster noted a filing with the German government:
The proposed wordmark, horizontal.A close-up of the Alpina “A.” Note that it’s the trailing one; hopefully, not a sign of things to come.
This time, several items related to books and bookstores; two more — possibly the last two — from the automotive logo category; and PRINT Magazine’s 2023 roundup of great design.
Book Four-For
AI book covers? Here, now.
Creative Bloq, which I wasn’t familiar with, has a post up that’s only here because it’s the first I’ve seen of what is sure to be a trend: AI imagery on a book cover.
Image: Bloomsbury UK (Also: Where’s the body to go with the head?)
“Causing controversy,” they say, in that…:
[F]or a while now, with concerns over copyright and ethics plaguing text-to-image generators. Perhaps the most existential worry of all is the idea that AI could put human artists out of work – and while many still find the idea fanciful, we’re already seeing examples of AI-generated art being used commercially.
— Daniel Piper, Creative Bloq
The article itself has a hint of click-bait about it, what with Twitter users spotting a NY Times bestseller but complaining about the UK version of the cover design . . . but the larger question of AI coming for the book designers everywhere is valid.
Then again, AI imagery has the potential to reshape much of the creative landscape. Let’s hope — hope! — that it’s deployed ethically.
B&N’s Market Repositioning
Image: NYTimes (modified)
BookRiot asks whether Barnes & Noble’s new presentation as “a local bookstore” — something that’s part of the community in a way that Amazon can never be —is genuine, let alone successful. (We have a B&N here in Macon, which I visit infrequently, and which doesn’t feel “local.”)
Background: The BookRiot article (and the image) above ultimately stem, I believe, from a NY Timesoption piece from 2018.
Temples of Books
As regular readers know, I’m a huge fan of combining books and photography. Naturally, great photographs of great libraries strike just the right chord:
Phillips Exeter Academy Library, Exeter, New Hampshire
Positioning these spaces as intellectual havens, Temples of Books highlights their wide array of offerings, including botanic gardens, archival repositories, and of course, room to read. “As an institution that can curate knowledge, scrutinize the status quo, and encourage education, the library is more important today than ever,” a statement says. “This responsibility is only growing as the freedom to publish on all manner of channels increases.”
— Grace Ebert, This is Colossal
Instant wishlist item!
Take Action for Libraries
Image: everylibrary.org
Simple brilliance: a handy step-by-step guide on what to do if you don’t like a book at your local library.
Carmaker Logo Updates: Porsche and JLR
Jaguar Land Rover > JLR
No, that’s really it.
Formerly Jaguar Land Rover, but generally known in the industry as JLR, the British company1Technically, it’s an Indian company, as JLR is a subsidiary of the TATA conglomerate. decided to have a FedEx moment and rebranded. Alas, Paul Rand was unavailable, so there’s no brilliance in the execution. (We’ll absolutely leave whether walking away from Land Rover as a brand is a smart move for another, longer discussion.) Motor1 has the details.
Porsche > Almost all other mainstream car brands
There’s a new Porsche logo!
The new 2023 version of the Porsche logo. (Image: Porsche)
That’s right: it’s a very subtle change. But it’s a significant one, perhaps because it’s only the fifth in the company’s 75-year history:
All five Porsche badges. (Image: Porsche)
The biggest changes are the backgrounds and the prancing horse in the middle, which is completely redrawn. (And, yes, has more than a passing — heh — resemblance to Ferrari’s.)
PRINT reminds us that not everything is digital these days — so much of the work still goes on paper or packaging — in their 2023 roundup of great stuff:
The 2023 PRINT Awards celebrated outstanding design in every shape and form, from the delicate texture and exquisite form of print to digital design that married technical skill with precise craftsmanship.
— PRINT Magazine
The best in show is a brilliant environmental design, the annual reports category is oddly satisfying (I didn’t know that Land O’ Lakes is a cooperative that owns Purina, for instance), the editorial category contains brilliance, and many, many more worthy of a design lover’s attention.
Sadly, their book design category is a bust. I like “The Every,” but pretty much any of my Best of 2022 picks run circles around it (and the other two choices):
The Every as photographed by PRINT.
But there are gems. I really like Bakemono, for instance, a winner in the fonts category and the best monospaced font I’ve seen:
Italian foundry Zetafonts brings us Bake Mono.
It’s a long article (they call it a 74-minute read!), but when you have a moment, grab a drink and an iPad and enjoy — hopefully as much as I did.
And that’s it! Settle into summer, and stay tuned for more soon.
1
Technically, it’s an Indian company, as JLR is a subsidiary of the TATA conglomerate.
I don’t usually think it’s fair to quote another blog post in its entirety, and I certainly won’t make a habit of it. With that out of the way, the always-interesting Pixel Envy, written by Nick Heer, hits us with a doozy — one that, due to its length and depth, requires the complete quote:
It’s a cycle. People create something, together, that reflects their energy and weird work; that thing becomes compelling as a result, and that makes it valuable, and at some point someone puts a price on it and someone else pays that price. It is at that moment that the thing begins to change. The new owner will almost always decide that what is most interesting about this thing is not the human essence that gave it value, but The Owner Himself, and will act accordingly. People will come back for the valuable stuff until the owner succeeds in crowding it out; when that crowding is done, the owned thing dies. Until then, what’s left is just what’s valuable—the humanity and brilliance and unpredictability and fun that all that cynical and idiotic and self-serving wealth is always and everywhere busy replacing with itself. There’s nothing to do but look for the good stuff until the looking becomes too challenging, or until it’s gone.
Heer writes in response: “You may disagree with Roth’s headline thesis — ‘everything is Silicon Valley now’ — or his tie-in with the story du jour, Twitter, or his analysis of baseball’s problems. But the paragraph above? That is something to keep pinned in your brain. For most of us, it is a reminder to be wary of how things are changed in exploitative ways; for those in power, it should be seen as a cautionary pattern.”
Pinned.
Kottke is Back!
After a few months off, Jason Kottke is back in the blogger’s seat to enrich all of our lives. As someone who’s been reading for years — he started in 1998, and I’m certain his site was in the blogroll of the old Foreword, back in the Aughts.
Fine hypertext products indeed: Kottke.org, December, 2022.
We might be waiting a while for his so-called “comically long what I did on sabbatical post,” but his Sabbatical Media Diet post is a gold mine of to-read and to-watch items.
Welcome back, sir. May you blog for many seasons more.
Stop Stealing [Free] Sheep
No, not that — the type book:
From Kottke, while we’re on the subject, one of his Quick Links from Dec 20th: “Google Fonts is offering a free download of the newly updated 4th edition of Erik Spiekermann’s Stop Stealing Sheep & Find Out How Type Works.” It’s a PDF, available now.
9th Annual Landscape Photography Awards
It’s fair criticism to say that I both decry photography contests and yet sometimes celebrate the results. But…:
“The Winding Journey” by Max Rive, Border Between Chile And Argentina, Patagonia
Image Relay has an interesting item showing how long some familiar logos have been used — and, yeah, there’s a reason they’re familiar!
The black triangle is when the company was founded, and the bar indicates how long a logo with elements still used today has been around.
That’s but a sample of the complete listing; shown are nos. 3–8. Coca-Cola, the company I’d probably name if asked for the oldest logo, is no. 12. Click through for the rest.
That’s it for this year
Foreword will be back in January with our annual first-of-the-year best-of: my favorite book covers of 2022. Happy holidays, everyone!
Top image: Tree Lights, December 2020, downtown Macon, Georgia.
This time, it’s three automotive logos . . . and Mercedes’ accounting department, plus a holiday bonus. Joy to the Auto!
New Audi Logo Falls Flat
Audi’s “Four Rings” have been around for a long time — since Auto Union was formed, ninety years ago:
Now Audi follows the pack (see VW, Mini, Volvo, etc.) and converts their logo from three-dimensional to two; the rings now are either white and framed by a thin black border or dark grey with black borders.
Four-ring closeup. (It’s hiding sensors, too.)
Not an improvement, IMHO. One of the articles mentions the concept of “a consequence of digitalization,” and think that’s about as good a description as you’re gonna get.
The change will roll out starting with the updated Q8 e-tron — which, thankfully, still looks good:
Okay, it’s not really — it’s a conceptual sculpture, titled “Pu+Ra Zero,” that represents their rebirth:
They call it a “a three-dimensional manifesto,” and no, I don’t get it either. (The light signatures and, apparently, the circular sunroof will carry through to the new models, however.) The logo, their eighth in 116 years, is new as well:
I didn’t know Lancia well (only in passing? Eh. —Ed.) until the famous Top Gearsegment naming them “the Greatest Car Manufacturer of All Time,” although I knew of the Delta Integrale — and think that the Fulvia is one of the prettiest sedans ever:
The 1972 Lancia Fulvia
Let’s hope their new models, and conversion to an all-electric manufacturer, lives up to their past achievements. Meanwhile, The Autopian has the best roundup of the new Lancia.
Kia, KN, and … Wait, What?
30 thousand folks a year are doing Google searches for “the KN car.” Why? Kia’s logo, of course:
I’m not a huge fan of the new Kia logo — and can absolutely see the “KN problem” — but I think it speaks more to modern society that this is a news item than anything related to graphic design. Willing to be wrong.
Mercedes: $1200/yr for Full Output
This subscription thing has gotten seriously out of hand: Mercedes-Benz USA, in an effort to further bilk their customers — ’cause, y’know, MBs don’t cost enough — has decided that the last 60-110 horsepower available on their 2023 electric vehicles are only available for a yearly fee.
In this edition: Hummingbirds, the UK’s 2022 Landscape Photography of the Year 2022, a potential new logo treatment from Honda, and something just in time for Halloween.
Who Knew: Hummingbird Edition
Wow.
Taken when the creatures are mid-flight and beating their wings at incredible speeds, Spencer’s striking photos capture sunlight as it filters through their feathers, emitting a full spectrum of color. The opalescent phenomenon is caused by diffraction and transforms their limbs into tiny, ephemeral rainbows.
This is Colossal
Let’s set aside for the moment the time and energy get these photographs and just celebrate that Australian photographer Christian Spencer worked to get these shots. Better still, there’s a book:
Like the typography in addition to the photograph, too. Thanks to This is Colossal for pointing us in this pretty wonderful direction.
New Honda Logo?
This hasn’t been reported anywhere, so I don’t know whether there’s a shift ahead for Honda (pardon the expression), but…:
This is a photograph — well, graphic — of the 2024 Prologue EV. Note that instead of the classic “H” seen on every Honda since I don’t know when, the name is spelled out.
Speaking of slideshows on The Guardian, they had a great subject just in time for Halloween: “Cinema’s unquenchable thirst for vampires celebrated in posters.”
A classic.A future classic — scary-great.
Unquenchable thirst, indeed. Enjoy.
1
The aptly-named Dragon’s Back is in the Brecon Beacons National Park, Black Mountains, Wales. Take a walk.
This time, we’ve got some great book design (with a bonus), Hoefler educates on typography (with a bonus), and two updated car company logos. Let’s get right to it!
Print Magazine on the design of Lyrics
The still-very-relevant-in-2022 Print Magazine brings us a great feature on the design of Paul McCartney’s book, Lyrics:
Front and back covers of Paul McCartney’s Lyrics, by Triboro Design.
Turns out it was designed by an outfit called Triboro Design, from Brooklyn (appropriately). Print brings us an interesting interview with David Heasty, the principal:
I […] found him to be sharp, quick, articulate, and modest. Below, we discuss Paul’s involvement with the project, the book’s gorgeous bespoke typeface, and the importance of staying true to a legend’s vision.
Ellen Shapiro, Print Mag
The “S” spread of Paul McCartney’s Lyrics, by Triboro Design.
Bonus: Looking at Triboro’s website, this lovely piece of typography stood out:
Triboro Design’s Zolo Jesus album typography creates desire.
Hoefler Discusses Daggers
In “House of Flying Reference Marks,” Jonathan Hoefler talks about daggers, or, what you use when an asterisk isn’t enough:
Hoefler on daggers.
Beautiful examples, complete with a phrase you don’t hear everyday: “twisted quillon.” Read and enjoy. (If the opportunity presents, follow on with the ampersand article — which, uh, takes a stab at where the word came from. Nice.)
It seems like nearly all of the major car manufacturers have introduced a new logo in the past couple of years, but here are two more. One’s best described as “an update,” while the other … goes a little farther.
Skoda, for those that don’t know, is a Czech company and part of the massive VW Group. Frankly, it shows:
Skoda’s 2022 Kodiaq, a thoroughly VW Group product.
For 2023, they’re introducing a push to separate themselves from VW a little, resisting the downmarket image. As is (now) normal with updated car company identities, there’s a concept:
Skoda’s Vision 7s concept.
It’s … not inspiring. Maybe the actual updated logo will turn the corner:
Skoda’s 2022 logo.
Solid. (Pardon the pun.) But seriously, even an avid car nut like me didn’t know that represents a winged arrow — and I’m not sure the new version helps. At least they get points for consistency:
Then there’s Citroen. Even under the potentially-smothering corporate blanket that is Stellantis (there’s a name!), the pioneer of decades past still manages to actually thrive. First their new logo:
Citroen’s 2022 logo.
They’re not quite as consistent — the dual chevrons have varied a bit. This time, they’ve literally gone back to their roots, pulling the 1919/1921/1936 version out and dusting it off for modern use:
History of Citroen’s logos, 1919–2022.
Points to them for hinting at what’s to come, too:
Citroen’s 2022 logo, with just a slice of concept car showing.
…Which turns out to be something with, ahem, Oli bits:
Citroen’s Oli: the antithesis of a Skoda.
“Nothing moves us like Citroen,” they say. The Oli moves me, to a point where I truly wish Citroen was once again available in the ’States. Cool and radically innovative, without losing sight of something VW has truly lost: fun. Well done.
Updated, 19 October, 2022:Brand New adds to Citroen’s new logo story, with a slightly-less-than-enthusiastic take on the logo and has frankly unkind things to say about the new, custom typeface (custom typefaces are now de rigueur — a policy as much related to rights ownership than creativity, alas).
I really like the cursive in this Vimeo screenshot:
YouTube? What YouTube? Citroen posts to Vimeo. Ahh, the French.
BN also includes a number of extra photographs of the simply awesome Oli, too. Here are a couple, for your enjoyment:
Plug-and-Citroen.
Note the removable Bluetooth speakers (the black tubes with “+” and “-“) and, especially, the seats:
Three interesting logo redesigns this month, plus a moment where venti has nothing to do with coffee. Oh, and a airy bonus.
Drobo Declares Bankruptcy
Generally speaking, I’m not one to engage in schadenfreude, aka “enjoying the pain or suffering of another.” (Wiki. Anyone surprised that the Germans have a word for this … but I digress.)
A selection of expensive, unreliable junk.
Back in 2011, I lost two Drobos in short order — and with them, the majority of my back files. Project I’d worked on, photographs I’d taken, personal documents, years worth of stuff, just gone.
Drobo, the company, did nothing to help, offering neither solutions nor apologies. I wasn’t alone; forums across the ’net suggested that I should have chosen more carefully.
To call Rolling Stone‘s place in America culture iconic might be selling it short, and their logo plays a large role in that. In 2018, they flattened it — leading that trend, possibly — and it lost something.
However, this month, it’s back:
Rolling Stone’s 2022 logo redesign.
“The assignment was a paradox. How could we make the logo look like it did in the past, without making it feel dated? My hope is that loyal readers will believe the old logo is back, but on closer inspection will be surprised to notice how much it has been modernized.”
Jesse Ragan, XYZ Type
The “old logo” he’s referring to is the one that ran from 1981–2018, but there were others, too:
Rolling Stone’s lettering shapes through the years. See more at both links.
A great study in logo evolution: read more at the Type Network, and lettering specifics from XYZ Type. Awesome. (Hat tip to, as usual, Brand New.)
Aston Martin’s New Logo
On the subject of subtlety, Aston Martin usually isn’t the first thing that comes to mind. Their recent logo redesign, however, falls into that category:
Wings of Glory (so to speak)
The evolution of their logo emphasizes those small steps:
AM’s logo through the years.
Not a great amount of information on this one, but the accompanying photographs of the logomark being made are fantastic. See more at The Drive, with more at Brand New.
Bugatti’s New Logo
Subtlety and Bugatti rarely — if ever — fit in the same sentence. Aston is stratospheric as far as I’m concerned, so Bugatti would qualify as the antithesis of subtlety. But, but, but: there’s something about one.
The new Mistral. (Sorry, it’s sold out.)
They have a new logo and marketing campaign to go with:
Specifics, courtesy of Interbrand.The Mistral from the back, showing the new type treatment.
It’s been a busy August, including having to make a lightning trip through the usually-not-fun Atlanta airport. But there’s always a bright spot at the end of that tunnel: being the little boy again, awed by the simple act of flying.
Better still, the flight was on a 757, the sports car of big planes. Everybody around me had their window shades pulled and noses in their phones, but I was looking out the window:
Three items for the end of June, 2022: AIA Los Angeles announces photography awards, the 2022 edition of the Logo Lounge logo trends report is out, and Buick makes its new logo official. Let’s get into the details.
AIALA Photography Awards
The Los Angeles chapter of the American Institute of Architects (AIA|LA) has announced this year’s winners of the annual Architectural Photography Awards, and there’s some pretty great stuff:
Ryan Gobuty: Santa Fe (Santa Fe, NM)Taiyo Watanabe: C-Glass House (Dillon Beach, CA)Tim Griffith: Mission Bay (San Francisco, CA)
[W]hile there are still corporate-looking marks being crafted there is a stronger effort to find ways to identify products that are artisanal and handcrafted.
Bill Gardner, Logo Lounge
Corporations trying to be more human. (News at 11.) But then, my use of that particular phrase perhaps betrays my lack of being in touch with the modern corporate world; I think publishing is a different animal, and prefer being part of that world despite the regular influence of corporate entities there, too.
Nonetheless, following logo trends is, from a purely graphic design perspective, worthwhile — and this report summarizes beautifully. Read on.
Buick’s New Logo, Officially
We’ve touched upon it before, but Buick has, with the release of the Electra Wildcat concept, officially updated its logo:
Official: Buick’s new logo
Electra is Buick’s name for electric cars, simultaneously stating the obvious while giving a big nod to past models — and the Wildcat concept is, dare I say it, borderline cool:
Both Buick and Cadillac have hinted at more Art Deco in their upcoming products, perhaps best illustrated on this concept’s interior:
It’s a head rest, folks.
Nice. (Not even remotely possible on a production model, but still.) Read more on Buick’s new logo and transition to an electric car brand at Car and Driver or The Drive.
Three completely unrelated items for you this time, ranging from the serious and interesting through the loony and interesting to something of a whole different stripe.
The Eames Institute of Infinite Curiosity
Update 2, 25 Apr:Brand New discusses this logo, with the usual catchy title: The Fast and the Curious: Counterspace Drift
Eames Institute’s “curious” logo variations, discussed at Brand New
Update, 8 Apr: It’s Nice That has more: The Eames Institute launches with a curious, “Eamesian” identity, and a logo that observes
Original post: Practically everyone has heard of an Eames Chair:
A particularly awesome example of an Eames Chair (and ottoman).
What you might not realize is that the legacy Charles and Ray Eames left behind enriches our lives to this day. It’s a shame, then, that while their house is a mid-century masterpiece (and museum), much of their lives have remained behind closed doors.
For almost three decades, a barn-like building in Petaluma, California, contained remnants of one of the most iconic design legacies of the twentieth century. […] We created the Eames Institute because we want you to examine the archive of what you know—the collection of your experiences, understanding, memories, and questions—and connect to the provocations that call to you. We want you to tap into that same fount of relentless curiosity, and its power to shift your perception and open you to innovations and discoveries.
Now, however, there’s the Eames Institute of Infinite Curiosity. Awesome name aside, it introduces us to the more personal side of one of design’s strongest partnerships.
Items from the Charles and Ray Eames Institute. Drawings from the Charles and Ray Eames Institute.
Crossed wires, anyone?Imagine who might run up to — or even get pushed off of — this cliff.A nice, innocent factory. Nothing could possibly go wrong.
Next time I treat myself to a Loony break, I’m going to make sure to spend some time looking beyond the action and appreciate the backgrounds. Nice.
Condor Airlines Rebrands
Most of you have probably never heard of Condor Airlines; they’re mainly a European thing, a “leisure” airline associated with Thomas Cook, formerly owned and run by Lufthansa. (Here’s some history.)
It doesn’t particularly matter. What does is the bravado exhibited by management. Before, a typical airline logo — dare I say, typically Germanic:
Condor’s OLD livery.
Then someone said yelled, “HEY. WE DO VACATIONS. LIKE BEACH TOWELS. LET’S DO STRIPES.” The result:
Condor’s NEW livery. Wow.
Armin Vit:
The new livery has zero fucks to give and just plasters every plane with thick vertical stripes that go against pretty much every single assumed tenet of what makes a good livery. It doesn’t look speedy, it doesn’t look nimble, it requires a lot of paint, and by all other standards it is just plain ugly and I love it.
Catching up with a few unrelated stories that I’ve been meaning to post — including one pretty significant failure on my part, one potentially significant failure, and because not everything should be about fail, an extremely interesting and thoughtful interview.
Tiny Type Museum Sold Out
I was cleaning up open Safari tabs on my phone the other day — the detritus that results from checking things on the fly when out and about, often or never closed — and noticed that I’d sort-of bookmarked something for action and … missed it. Crap!
The Tiny Type Museum & Time Capsule, with specimens and those beautiful drawer pulls.
The Tiny Type Museum & Time Capsule is a celebration by journalist and printing historian Glenn Fleishman of type and printing, and an effort at preserving history for future generations to re-discover. Each custom, handmade wood museum case holds several dozen genuine artifacts from the past and present, including a paper mold for casting newspaper ads in metal, individual pieces of wood and metal type, a phototype “font,” and a Linotype “slug” (set with a custom message), along with original commissioned art, a letterpress-printed book, and a few replicas of items found in printing shops.
The Tiny Type Museum. (Bottom drawer.)
The museum includes a letterpress-printed book written for the project, Six Centuries of Type & Printing, in which Fleishman traces the development of type and printing starting before Gutenberg printed his Bible around 1450 up through the present day. This book acts as “docent” for the museum, providing insight into the stages in technological and artistic development that took place, and explaining the importance and nature of the artifacts. It also slides out neatly as part of a sled from the top of the museum case, and provides the visible name.
The letterpress book is still available: get your copy, or subscribe to the podcast. But even if you don’t, take a moment to appreciate the work that went into this — well done, indeed.
Buick’s New Logo
This one … I dunno. The race to do car logos flat black-and-white has seemed like a race to the lowest common denominator. (See previous coverage of BMW, Volvo, Cadillac, and more.) Below, Buick’s old (left) and new (right) logos, courtesy of Motor1:
The trademark filing for Buick’s new logo.
Thankfully, there’s been a leak — Instagram, natch, so no link here — demonstrating that it’ll still be in color:
From Instagram (alas): The new Buick logo in living color.
Still, not sure. Will have to see the official announcement and package that goes with it; Motor Trend suggests that it might be part of an EV-only future. Stay tuned for Brand New’s take, I guess….
I think innovation doesn’t come in one huge leap. It’s a series of small steps. Accumulations of small discoveries, followed by incremental implementation. And then it all adds up. Innovation is not a single idea—it’s incredibly incremental and additive. Even these small discoveries can change the way we think about things very quickly. So I think every step of the way—problematizing “what are the issues?” and “what are the solutions?” filtering issues of sustainability, supply chain, accessibility, will eliminate many solutions which are not possible. And then you end up with small nuggets of potential. In a way it’s very systematic, innovation, and so is experimentation. It’s the elimination of what’s not possible and focusing on goals.
Toshiko Mori. Image courtesy of New Reader.
You know, history is not about the past, really. History is about the story of an individual interpreting history. Historians cannot be unbiased narrators. Every history is a story, and then yes, there are facts—which are important, but the way you connect facts and then make diverse narratives is super interesting.
As you can see, Fox News provides false narratives, and a lot of times they skew the facts, and that’s a problem. It can be used dangerously, but it can also be used productively. I think that’s what makes history rich. It’s not about the past, it’s about projecting into the future. So when I teach students, I ask them to make their own story based upon their research. But it’s a story—so that’s kind of their own reality. And based upon that reality, they can develop diverse narratives and then communicate the story to others. It’s not as if you have different opinions, but you have different stories to share. It’s not about controversial opinions, but about the way we each look at life very, very differently—and that enriches everybody.
New Zealand-based photographer Charles Brooks, who happens to have spent years as a professional cellist, brings us some astonishing inside-the-instrument shots, including this one:
The Colossal post, where I ran across this, is definitely worth a read. But let me just add one thing: He’s using an L-mount (yes!) Laowa probe lens, an insightful choice driven by curiosity. Well done, sir.
As seen in the last line above, the 2014 logo is a simplification of the 2000 logo, sans the “old-person” wreath, and I thought quite successful:
Fast-foreword (ahem) to 2021, and the monochromatic, flat-logo thing is in full swing. The latest “old-person” target is the Cadillac script, replaced with another trendy item, a custom “Cadillac Gothic” font.
Not only that, but there’s the new trend among luxury automobiles — mere cars aren’t good enough — of illuminated logos;
It’s been thirty-two years, four months, and fourteen days since I hung out a shingle to announce that The Hoefler Type Foundry was open for business. What started as a sole proprietorship grew into the Hoefler&Co of today, a diversified design and technology practice with an international reach, still dedicated to the invention of original, thoughtful, and hard-working typefaces.
Meanwhile, “nothing will change,” Jonathan Hoefler (previously) says, except that he’ll be stepping down. That’s kind of a big change, IMHO — but after using typography to “help elect a president,” where do you go from there? Read more here.
In happier news, the much-delayed new Bond movie, No Time to Die, is finally in theaters next week.
Keith Fleck has gotten a good deal of press for his Corporate States of America, but in case you haven’t seen it, it’s absolutely worth a look. Maine’s L.L. Bean, Florida’s Publix, and, of course, Georgia’s Coca-Cola are all winners. 51 bonus points!
Lastly for this month, some book design:
Daily Nous asks their readers to nominate the best philosophy book covers — Judging Philosophy Books By Their Covers — and there are some winners, some absolute losers, and a few funny moments, too:
“This always reminded me of a rejected Black Sabbath album cover or something,” says the poster. Nice. (And only 185 cents!)
