Beautifully Briefed, 25.7: Hot (and Cold)

Take a break from the summer heat with a Mac delight, two interesting typefaces, a discussion of Bentley’s new concept — and updated flying “B,” with a quick mention of the other double-R — and, of course, some great photography. Better still, we close out with a guaranteed smile.

’Cause we need more smiles these days.

July’s Spine Post

July’s University Press Coverage has already been posted. My personal favorite of the bunch:

Yale University Press. Cover design by Jonathan Pelham; art direction by Rachael Lonsdale; image is an adaptation of Jacques-Louis David’s Napoleon Crossing the Alps.

Darn near perfect. Hat tip to Jonathan Pelham.

Frame of Preference

While we’re on the subject of darn near perfect, Marcin Wichary — he of the now-sold-out Shift Happens fame, not to mention The Hardest Working Font in Manhattan — has gifted the world with another absolute gem:

Frame of Preference (Screenshot)

If you’re a Mac geek, whether a software history buff, or a just grizzled veteran, set aside a few minutes to take this trip down memory lane. There are 150 tasks to complete (!), five extra Easter eggs, great Mac hardware and software, and some of the best web programming extant. Enjoy!

ATC Identity Program Upgraded

The Appalachian Trail Conservancy celebrates its hundredth anniversary this year, and took advantage of the occasion to update its logo and identity system for the next hundred years.

Previous logo (left) and new (right).

The logo is a combination of a mountain peak, the AT symbol, a trail shovel, leaves (“growth and diversity”), and a holding shape (“protected ecosystem”); while overcomplicated in explanation, in practice it’s warm and friendly at first glance yet has depth for folks who know the Trail.

The blur and grain, highlighted against the beautiful scenery the AT is known for.
The new logo against one of grain/blur backgrounds.

The supporting system works well, too, but I’ll leave that to Amy Borg, whose extensive post on the work is excellent. (Via BrandNew.)

Indeed. Donate, too, if you can.

Special Bonus #1: A new Goodreads logo:

I’ll have to guess as to whether it’s actually “good for BookTok.”
July’s Font Finds
Karel, by Typonym

“Inspired by glyphs on a mid-century Prague plaque, Karel synthesises historical discovery with contemporary invention. Developed for brand messaging and retail identity, it includes alternate figures to vary the level of stylisation,” CreativeBoom writes.

Details on some of the glyph choices.
Different versions are available, allowing you to match style with project.

“A constructivist condensed sans, [that,] in every case stands apart from the multitude of neo-grotesque alternatives,” Typonym writes. (Great company name, by the way.)

Penguin Inclusive Sans, with Olivia King

We’ve covered Inclusive Sans before, but to recap, it’s awesome, it’s free, it’s open-source, and as of February, it’s available at Google Fonts for anyone to use. So, guess who has adapted it into something new? (Okay, header spoiler, but still.) No one less than a publishing heavyweight: “A bespoke typeface for Penguin Books, uniting brand heritage, accessibility, and contemporary design to create a versatile typeface for its global publishing house,” creative director Olivia King writes.

Some historical images, worth including just for the penguin reading in the chair — feet up, natch.

For 90 years, Penguin has been committed to making books for everyone. Its iconic sixpenny paperbacks revolutionised access to stories and knowledge, making reading more inclusive and affordable. Staying true to this spirit of inclusion, Penguin commissioned a custom version of Inclusive Sans — an accessible typeface — to serve as its primary brand font across its global publishing house.

— Olivia King, Creative Director
Another item included “just ’cause” — mostly for the science fiction illustration.
Included in the character set are glyphs for the Penguin.

“We transitioned Inclusive Sans from a Grotesque to a Humanist foundation, adding playful flicks and flourishes to create a sense of movement and approachability[;] whether used in a refined, understated way or in strong, confident applications, the typeface offers flexibility and distinctiveness.” Marketing speak, sure, but speaking to the applications rather than past them.

Penguin’s footprints as arrows: says something positive, I think.

The entire page is great: well put-together, well illustrated, and approachable. And wander around the site while you’re there — more than “O.K.,” it’s example after example of work the rest of us aspire to. (Via BrandNew.)

July’s Graphic Design Two-Fer
The World Illustration Awards 2025 Shortlist
From the book covers category, Ripples on the Lake by Becca Thorne.

“The Association of Illustrators has unveiled those in the running for this year’s World Illustration Awards, featuring 200 standout projects from over 4,700 entries worldwide. From editorial brilliance to site-specific design, it’s a showcase of illustration at its most imaginative,” CreativeBoom writes. It’s books and editorial to animation and product design — a cornucopia of illustrative goodness. Check it out.

Designer as Influencer
More than slightly NSFW — while actually about work. Read wherever you’re comfortable.

“As social platforms reward visibility, creatives are increasingly expected to make their practice public. Designers are no longer just making work; they are the work. But what started as promotion now risks swallowing design itself,” It’s Nice That writes.

Yet another reason to avoid social media … says the old guy who reads web pages published by actual individuals (and sticks to blogging). Still, very much worth a read.

Special Bonus Two-Fer. #2: From PetaPixel, DuckDuckGo, my search engine of choice, can now filter out AI images from search results. (It’s a simple toggle.) Nice.

#3: Not so nice is WeTransfer’s predicted face-plant, also via PetaPixel.

Bentley EXP15 Concept: Buckle Up

Let’s just get this out of the way: the brutalist automobile is officially a trend.

The new EXP15 with a 1930 Speed Six.

Yes, you’ve seen that shape before — and that time, I asked y’all to hang on see what happens. This time, I’m less confident it will turn out well:

The EXP15, top, with the Jaguar Type 00, bottom.

The Jaguar is both more compelling and fresh — it’s somehow more, yet with less detail. Interestingly, Jag is trying to reposition itself in the Bentley space (including comparative pricing), preferring to move upmarket rather than compete with the likes of BMW or Mercedes.

It’d be quite the coup for Jaguar to leap in (sorry) and take charge.

Update, 31 July (hours after posting, in fact): Jaguar Land Rover’s CEO has unexpectedly announced that it’s time to step aside. It’s apparently not about expectations, but….

Enough about Jaguar. Some more photographs/renders of the Bentley:

Arguably the best angle, somewhat hiding the EXP15’s SUV-esque size.
The interior is better than the exterior, with some Bentley traditions intact. (Yes, the concept is a three-seater: the passenger seat was eliminated in favor of the pampered purebred.)
The dash is all screens, yes, but not necessarily obviously so — something likely to age better than the iPad-on-dash approach.

Lastly, from the rear:

Wait. I’ve seen that look somewhere else.
Oh, yeah, the Volvo ES90. (Itself riding at SUV height.)

I apologize for not being more positive on this one; I’ve been down on the Volkswagen Group in general for a while, and it makes me sad that, with their flagship brand, nothing in their new concept suggests they’re trying to reverse the trend.

Coverage: “This is What the Future of Bentley Will Look Like,” from Motor1; “The Bentley EXP 15 brings the bling and delves into tomorrow’s luxury automotive experience,” from Wallpaper*; and “Bentley Is Showing Jaguar How To Take A Luxury Brand Into The Future With The New EXP 15 (IPSO Fatso),” from The Autopian. (Apologies also for the three differing headline capitalization styles — blame the sources.)

Also worth reading: The Autopian questions whether the new “Autobrutalist movement” — where I got the term — can be stopped; and Motor1 has not one but two items asking readers to give Jaguar a chance. (Probably unrelated.)

But wait: there’s another reason I’m down on Bentley right now.

The New Bentley Logo: Style over Substance
The five versions of the “winged B” logo, in order: 2025, 2002, 1996, 1931, and 1919.
BMW called light “the new chrome.” Bentley absolutely gagged on it. At least the infamous Flying B is still there — hood ornaments are few-and-far-between these days.

When you’re Bentley, you shouldn’t be chasing trends, you should be leading them. Style over substance is nothing less than a mistake.

Also, because everyone else has one:

The flat version.

This new version was done in-house, the wrong choice on every level; this isn’t a time to save money. Another sad moment: the storied history of a brand like Bentley, running on the equivalent of a flat tire. (Perhaps even the rim. Trailing sparks.)

Dezeen was mostly positive, BrandNew mostly negative. (“[E]verything here feels cheap and overwrought.” Subscription, alas.) The Autopian goes for balance. You can tell where I land.

Special Bonus #4: Range Rover’s new logo, best described as “not trying very hard” or even perhaps “goofy as hell.”

Posted without comment.

Special Bonus #5: In case you’ve never seen it, Paul Rand’s 1966 proposal for a redesign of the now-iconic Ford logo:

The Autopian has a nice piece on this.
July’s Photography Faves
Astronomy Photographer of the Year Shortlist

“Awe-inspiring scenes of the Milky Way, dancing aurorae, and serene galaxies all feature on the shortlist for this year’s ZWO Astronomy Photographer of the Year,” PetaPixel writes. Indeed:

“Blood Moon Rising Behind the City Skyscrapers,” Shanghai. Photograph by Tianyao Yang.

The competition is run by Royal Observatory Greenwich, supported by ZWO and in association with BBC Sky at Night Magazine.

“The Last Mineral Supermoon of 2024,” Delhi. Photograph by Karthik Easvur.

See the other 28 on the shortlist here. The winners will be announced in September, so stay tuned.

Abstract Fireworks

Every year, photographers across the world flock to fireworks displays, something that’s never interested me — until now:

Photograph by Bryan Szucs.

PetaPixel takes a moment to self-congratulate here, and I think they’ve earned it — although it’s good to note that the original post cites This is Colossal. (And that PetaPixel did a poor job with the cite in that original story, using only Colossal’s photography tag rather than an easily-found, specific link. Shame on them.)

Anyway, photographer Bryan Szucs took the defocusing idea and absolutely ran with it:

Photograph by Bryan Szucs.

Great stuff. See more on his website SmugMug.

Special Bonus #6: Apple filed a fascinating image sensor technology patent last month, which describes a stacked image sensor with vast dynamic range and very low noise. PetaPixel has the story.

Unbuilt Frank Lloyd Wright

Okay, officially these are renders, not photographs. Still:

Trinity Chapel. Image by David Romero.

Hooked on the Past emerged from the intersection of two personal passions: the history of architecture and the fascinating world of computer-generated imagery,” Romero tells This is Colossal.

Gordon Strong Automobile Objective. Image by David Romero.

Wright was ahead of his time in that he pushed material science to make a concept, shape, or cantilever work (often demonstrated in the maintenance and repair bills); his unbuilt projects demonstrate what could have been, and there’s nowhere better to imagine those than in generated imagery.

Hunftingdon Hardford. Image by David Romero.

See more at this great Colossal post.

High-Octane Dogs
Photograph by Caludio Piccoli.

“Ultimately, it’s not the equipment that creates the magic. It’s the connection with the dog, the timing, the light, and the intention behind every shot. The gear just helps bring that vision to life,” photographer Caludio Piccoli tells PetaPixel.

Photograph by Caludio Piccoli.

I could easily repost every photograph from the story; they’re all great. Just go read it instead.

City Cats of Istanbul

To close out this month, well, the title says it all:

Somehow, they completely fit the location:

Photograph by Marcel Heijnen.

The author (supposedly the one in the mirror):

Photograph by Marcel Heijnen.

See more at This is Colossal or CreativeBoom — and then go enjoy August with a smile on your face:

Photograph by Marcel Heijnen.