Category: Business

The business of design, whether books, book design, architecture, photography, technology, or any of the other subjects Foreword covers.

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Beautifully Briefed, Early April 2022: Eames Institute, Loony Backgrounds, and … Condor!

Three completely unrelated items for you this time, ranging from the serious and interesting through the loony and interesting to something of a whole different stripe.

The Eames Institute of Infinite Curiosity

Update 2, 25 Apr: Brand New discusses this logo, with the usual catchy title: The Fast and the Curious: Counterspace Drift

Eames Institute’s “curious” logo variations, discussed at Brand New

Update, 8 Apr: It’s Nice That has more: The Eames Institute launches with a curious, “Eamesian” identity, and a logo that observes

Original post: Practically everyone has heard of an Eames Chair:

A particularly awesome example of an Eames Chair (and ottoman).

What you might not realize is that the legacy Charles and Ray Eames left behind enriches our lives to this day. It’s a shame, then, that while their house is a mid-century masterpiece (and museum), much of their lives have remained behind closed doors.

For almost three decades, a barn-like building in Petaluma, California, contained remnants of one of the most iconic design legacies of the twentieth century. […] We created the Eames Institute because we want you to examine the archive of what you know—the collection of your experiences, understanding, memories, and questions—and connect to the provocations that call to you. We want you to tap into that same fount of relentless curiosity, and its power to shift your perception and open you to innovations and discoveries.

Now, however, there’s the Eames Institute of Infinite Curiosity. Awesome name aside, it introduces us to the more personal side of one of design’s strongest partnerships.

Items from the Charles and Ray Eames Institute.
Drawings from the Charles and Ray Eames Institute.

The website requires some interesting scrolling to get where you need, but the results are more than worth the time — and is one that earns (Eames?) its suggestion of satisfying infinite curiosity. Explore and enjoy. (Hat tip: ArchDaily, The Newly Launched Eames Institute Brings Insight into the Eameses’ Design Methodology.)

Loony Toons Backgrounds

Design You Trust: “Looney Tunes Without Looney Tunes: Existential, Surreal, And Creepy Backgrounds.” The post sends readers to an Instagram account, which I’m not going to link to, but the images themselves are fascinating:

Crossed wires, anyone?
Imagine who might run up to — or even get pushed off of — this cliff.
A nice, innocent factory. Nothing could possibly go wrong.

Next time I treat myself to a Loony break, I’m going to make sure to spend some time looking beyond the action and appreciate the backgrounds. Nice.

Condor Airlines Rebrands

Most of you have probably never heard of Condor Airlines; they’re mainly a European thing, a “leisure” airline associated with Thomas Cook, formerly owned and run by Lufthansa. (Here’s some history.)

It doesn’t particularly matter. What does is the bravado exhibited by management. Before, a typical airline logo — dare I say, typically Germanic:

Condor’s OLD livery.

Then someone said yelled, “HEY. WE DO VACATIONS. LIKE BEACH TOWELS. LET’S DO STRIPES.” The result:

Condor’s NEW livery. Wow.

Armin Vit:

The new livery has zero fucks to give and just plasters every plane with thick vertical stripes that go against pretty much every single assumed tenet of what makes a good livery. It doesn’t look speedy, it doesn’t look nimble, it requires a lot of paint, and by all other standards it is just plain ugly and I love it.

Read more or see images at Condor, see the Brand New post, or even hear from the armchair pilots at Airliners.net. Now: anyone got a beach?

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Beautifully Briefed, Early March 2022: Monograph Impresses, Monotype Trends, and Media Waste

Three diverse items in this round-up, from illustration to typography to whether or not ad-blockers are actually environmentally-friendly — along with a response that reminds us to look at the bigger picture.

Malika Favre (Expanded Edition)

CreativeBoom:

French illustrator and graphic designer Malika Favre has been impressing audiences for years with her minimalist work for publications such as The New Yorker, Vogue, and Vanity Fair. Now over a decade’s worth of her work has been released in a new monograph from Counter-Print, which contains a suitably stripped-back aesthetic.

Her style is distinctive; I’ve liked her New Yorker covers especially:

Malika Favre (Expanded Edition) in English

The book includes the illustrator’s own cover, and she had a big hand in designing the layout, too. CreativeBoom’s article is excellent — check it out.

Monotype’s 2022 Trends

It’s Nice That points us to the recently-released 2022 Type Trends Report from Monotype:

Monotype’s 2022 Type Trends Report cover

Throughout yet another “unprecedented year,” it’s safe to say that the macro trends influencing the type design community are nearly too long to list. Several socioeconomic, political, and cultural events continue to shape the way we approach creative work and how connect to each other online and offline.

Biodiversity’s relationship to type, varying type styles in a single logo, and thin serifs — the one I’m likely to use somewhere — are in this year.

New York’s Park Lane Hotel

The above example, from New York’s Park Lane Hotel, is but one they cite (see that whole, very lovely project at Brand New). Check out the whole report, and get trendy.

Perhaps we can convince Apple to go back to its also-lovely Garamond…?

Media, Trackers, Blockers, and the Environment: There’s a Problem

Did it ever occur that using an ad blocker in your browser is actually an environmentally-friendly move? No, I hadn’t put it together, either.1More from MIT on ecological impacts of cloud computing here.

70% junk. Surprise and shock (not really).

[U]p to 70% of the electricity consumption (and therefore carbon emissions) caused by visiting a French media site is triggered by advertisements and stats. Therefore, using an ad blocker even becomes an ecological gesture. But we also suggest actions web editors could take to reduce this impact.

An interesting study, certainly, with information that many of us already use and some suggestions for action in case we don’t. But…:

Another of Monotype’s 2022 Type Trends, appropriated for use here

Nick Heer:

I have qualms with this. The idea of a “carbon footprint” was invented by British Petroleum to direct focus away from environmental policies that would impact its business, instead blaming individuals for not recycling correctly or biking to work more. A “carbon footprint” is also a simplistic view of how anything contributes to global warming, and that it seems to be used here as a synonym for bandwidth and CPU consumption.

I’m not sure whether I’ve called out the excellent Pixel Envy2A sort-of Daring Fireball with Canadian roots, but this is an example of why I should.

That is where I think this well-intentioned study falters. Even so, it is absurd that up to 70% of a media website’s CPU and bandwidth consumption is dedicated to web bullshit. Remember: the whole point of web bullshit is that it is not just the ads, it is about an entire network of self justifying privacy hostile infrastructure constructed around them.

  • 1
    More from MIT on ecological impacts of cloud computing here.
  • 2
    A sort-of Daring Fireball with Canadian roots
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New Website. Finally.

Housekeeping news: I went back to having an actual website in June, 2019; for a few years, I’d just used a photography hosting service, as photography was the vast majority of what I did. However, when book design again became an important-enough part of my work, I wanted to have a space to talk about it. I bought a WordPress template, added photographs, and posted it.

…But I never really liked it. From the beginning, I felt y’all deserved more: better typography, better photography, better everything. Like so many, however, one’s own stuff is always at the bottom of the to-do list. No longer.

I’d like to introduce the new version:

The new gileshoover.com, January, 2022

There were a few bumps getting here (naturally, I broke everything along the way; to say I don’t code is an understatement!), but with some tweaking notwithstanding, the new gileshoover.com is live. It’s got all-original photography, matched sans and serif font superfamily (Merriweather by Sorkin Type, a Google Font), much faster response time, open-source foundations, and so on.

Note that entries on Foreword are best seen individually, as you’ll see bigger photographs (or illustrations, graphics, etc.). Click on entry titles to get there.

Please explore.

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Beautifully Briefed: September, 2021

BB - Sept 21

Let’s get the shock news out of the way first:

Hoefler and Monotype

It’s been thirty-two years, four months, and fourteen days since I hung out a shingle to announce that The Hoefler Type Foundry was open for business. What started as a sole proprietorship grew into the Hoefler&Co of today, a diversified design and technology practice with an international reach, still dedicated to the invention of original, thoughtful, and hard-working typefaces.

Meanwhile, “nothing will change,” Jonathan Hoefler (previously) says, except that he’ll be stepping down. That’s kind of a big change, IMHO — but after using typography to “help elect a president,” where do you go from there? Read more here.

In happier news, the much-delayed new Bond movie, No Time to Die, is finally in theaters next week.

The 007 logo

Ever wonder who was responsible for the above (slightly brilliant) graphic? Read Stephen Heller’s The Daily Heller: The Most Prolific Designer You’ve Never Known. Informative and great. Bang!

Corp State of America: GA

Keith Fleck has gotten a good deal of press for his Corporate States of America, but in case you haven’t seen it, it’s absolutely worth a look. Maine’s L.L. Bean, Florida’s Publix, and, of course, Georgia’s Coca-Cola are all winners. 51 bonus points!

Lastly for this month, some book design:

On Myself

Daily Nous asks their readers to nominate the best philosophy book covers — Judging Philosophy Books By Their Covers — and there are some winners, some absolute losers, and a few funny moments, too:

Black Sabbath, except not

“This always reminded me of a rejected Black Sabbath album cover or something,” says the poster. Nice. (And only 185 cents!)

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University Press Design Show 2021

AUPresses 2021 Show header

From AUPresses:

“Since 1965, the Association of University Presses (AUPresses) Book, Jacket, and Journal Show has fulfilled its mission to “honor and instruct”: honoring the design and production teams whose work furthers a long tradition of excellence in book design […]. The Book, Jacket, and Journal Show recognizes meritorious achievement in design, production, and manufacture of books, jackets, covers, and journals by members of the university press community. It also provides an evaluation of their work and serves as a focus of discussion and a source of ideas for intelligent, creative, and resourceful bookmaking.”

Credit where credit is due: Spine, in their excellent way, has already covered this. Head on over there, knowing that I largely agree with their post in its entirety. However, there are a number of covers I like that they didn’t talk about — and they didn’t talk about interior design at all.

So, without further ado, let’s start with the covers and jackets. Interiors follow, then items that are in both categories.

Columbia University Press with a series (in order, top to bottom): Woe from Wit, The Little Devil and Other Stories, and Journey from St. Petersburg to Moscow. Each is great on their own, but put ’em together and the series stands tall. Excellent design by Roberto de Vicq de Cumptich.

Performing Jane

Louisiana State University brings us Performing Jane, with design by Barbara Neely Bourgoyne. Simplicity wins.

Inside the Critic's Circle

On the subject of simplicity, Inside the Critic’s Circle brings a seemingly-casual-yet-carefully-designed newspaper clipping onto a yellow background. Together, they’re attention-getting and just right. Nice. Design by Chris Ferrante for Princeton University Press.

Vénus Noire is about as far from a bust as can be — except not really:

Venus Noire

Another example of simpler-is-better, yet something so much more. Design by Kaelin Chappell Broaddus.

Stars and Silhouettes

Wayne State University Press brings us Stars and Silhouettes, in all its hand-drawn glory. Love the design by Brad Norr.

My favorite of the stand-alone cover designs, however, contains a wrinkle or two:

The Duchess of Angus

Lovely. The illustration and paper photograph combine into something really special. Design by Derek Thornton — whose website, by the way, has a bunch of other great stuff. Nice!

On to some interior design, with Pinceton’s Dante:

Dante's Interior

Puts “boring academic title [page]” to rest. Design by Chris Ferrante.

Next, a title on “knowing what not to know in contemporary China”, called Negative Spaces:

Negative Spaces 1
Negative Spaces 2

Design by Courtney Leigh Richardson for Duke University Press.

Next, stories from “the people of the land”:

Gwitchin 1
Gwitchin 2

Our Whole Gwich’in Way of Life Has Changed / Gwich’in K’yuu Gwiidandài’ Tthak Ejuk Gòonlih, with design by Alan Brownoff for the University of Alberta Press.

Next, a couple where both the cover and interior excel, starting with Horace Kephart from the University of Tennessee Press:

Horace 1

UTenn Press has a cool logo, too.

Horace 2
Horace 3

Lovely detailing in this design by Mindy Basinger Hill. Only one question here: Why doesn’t the script on the cover match that used inside? Both are nice — I prefer the one used on the interior, but either way, pick one!

Last but certainly not least, perhaps the best designed of all the projects in the AUPresses 2021 Show, Duke’s Sentient Flesh:

Sentient 1

Fantastic. And check the interior:

Sentient 2
Sentient 3

Kudos to designer Matthew Tauch for a “best in show,” at least as far as I’m concerned!

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Columbia Journalism Review on capitalizing “Black”

“At the Columbia Journalism Review, we capitalize Black, and not white, when referring to groups in racial, ethnic, or cultural terms. For many people, Blackreflects a shared sense of identity and community. White carries a different set of meanings; capitalizing the word in this context risks following the lead of white supremacists.”

Read more of this timely and appropriate article (from a great and authoritative source.)

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NYU takes book design online

Washington Square News discusses NYU’s attempts to — like pretty much everything else — get book design online:

The studio course focuses on book art and teaches students about the production of books, from interior and exterior design to binding techniques. Without the physical studio space and the materials it provides, digital learning has paved an unprecedented pathway for the course to continue.

Check it out.

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On BMW’s New Logo (16 Updates, latest 3/20/21)

Original post, March 5th, 2020: After 23 years, BMW has updated its logo … but there’s a problem.

Let’s back up a little, as even the previous logo wasn’t perfect. Debuted in 1997, it followed the then-trendy “3D” look, complete with highlights. It was, however, clearly BMW — black background, blue-and-white roundel, chrome outline, lettering. This new one, however, loses the iconic black (for transparent) and chrome outline (for white):

BMW’s logo: 1997 (left) and 2020 (right)

It’s less representative and less clear in my opinion, but hey, I’m only a BMW owner, not any part of their marketing team.

Another problem: it debuted on the Concept i4. controversial all by itself.

Why not revert to the earlier, 1963 version? (Or update it with new type — but keep the black?) Transparency is fine in some cases, but I’m not sure that this isn’t a case of style over substance in the actual use cases (web site logo, app logo, etc. — more than just on the cars, I mean).

More from the always–excellent Brand New.

Update: 3/11/20: “BMW speaks out on ‘misinterpretation’ of new logo.” (Think about the “Instagram-ability!! Gak.)

Update: 3/20/20: BMW explains. (Via BMWBlog.)

Update, 7/15/20: Copenhagen, Denmark-based Dim Newman takes a stab at an alternate solution. (I like it.)

Update, 7/27/20: Dezeen has a roundup of the six other companies that have made their logos “flat,” proving the “3D” look mentioned above is truly out of fashion:

Audi, Citroen, VW, Nissan, Mini, and Toyota, oh boy!

Update, 9/25/20: Vauxhall joins the trend:

Update, 11/27/20: The Ford update that never was:

Ford Almost Let a Graphic Design Legend Update Its Blue Oval Logo in 1966: Paul Rand, who designed iconic logos for IBM, Cummins, ABC and numerous other companies, designed a sleek logo for Ford that went unused.

Ford’s unused 1966 logo

Read more at The Drive.

Update, 12/2/20: Not enough? How ’bout Opel:

Opel’s new “Blitz” logo, circa 2020

“Opel Details All-New, Slimmer And More Modern ‘Blitz’ Logo,” at CarScoops.

Update, 12/30/20: Kia’s was previewed on a show car earlier in the year, but they’ve gone and made it official:

There were some changes along the way, if you compare what’s on the show car and what you see above — and not all for the better, as it almost gets smeared. Still, looking forward to seeing where one of the most dynamic car companies today goes with this.

Update, 1/8/21: GM. One word: GAK.

So bad I actually feel sorry for them. More here and here.

Update, 1/13/21: Brand New is actually much nicer to GM’s logo update than I expected. Diplomacy? You decide. (Brand New is a subscription now, BTW — the best $20/year available, IMHO.)

Update, 3/2/21: Peugeot has joined the fray. Not great, especially at smaller sizes, but at least not the GM train wreck — and, in many ways, better than the last couple of outline lions (this one seems to be based on the 1960 version):

Read about the lion’s history here, Peugeot’s press release “reaffirming its personality and character” here, or one of the regular site’s notes, including a potential move upmarket here or here.

Update, 3/4/21: Audi, while not redoing their iconic “4 rings” logo, has redone the branding around that logo:

Brand New has more (note: BN is now subscription-only — easily the best $20 that I’ve spent in a while).

Update, 3/6/21: Speaking of Brand New, they have a good deal more information regarding Peugeot. Good stuff!

Update, 3/10/21: Dezeen has more on Peugeot, as well. And CarScoops has the first pictures of the new 308 — the new logo premieres on this model update — and discusses that, on the grille, some of the car’s sensors appear behind the logo. Interesting. (I still preferred the lion on the grille, myself. Not that we get Peugeots in the United States, anyway….) Check it out.

Update, 3/10/21: CarScoops has some more on Nizzan — uh, Freudian slip there: Nissan and their new logo.

Okay, who’s gonna be next…?

Update, 3/13/21: Uh… Renault!

Not as big a change as Peugeot, and more successful, too: single color, retains history well, still instantly recognizable, works at small sizes. Nice. Details from Motor1 or CarScoops.

Update, 3/20/21: Brand New discusses the new Renault logo:

There is nothing wrong at all with it and I do like the approach to its construction but, ultimately, it’s like it’s missing some emotion or passion or, pardon my French, a Je ne sais quoi to make it special.

I agree that the 1972 version is superior. Let’s see how this one evolves.

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How Adobe InDesign Took Over

Way back in the day — that is, before the mid-nineties — publishing on the Mac consisted of Quark XPress. Okay, sure, there was Aldus Publisher and some bit players, but it was basically Quark or nothing. I used Quark in book design back then, and … basically hated it.

I was one of the early adopters of InDesign, dragging co-workers and companies along with me, as part of my time working at Tropicana. Not the juice cartons themselves — those were done in Illustrator — but the ancillary stuff, like marketing materials, sell sheets, and so on.

AppleInsider ran a piece a while ago (I’d missed it, initially), “How Adobe InDesign took over publishing with Steve Jobs’ help.” Good history for those of you who don’t know about those days or want a trip down memory lane, best summarized, in fact, by a commenter on the article: “This covers an interesting arc. Adobe went from an ambitious upstart trying to unseat an established, albeit arrogant, standard, to becoming the arrogant standard.”

Read on.

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Galleries Updated

As part of the new web site, I’ve redone the media.gileshoover.com section to better highlight the more than 5000 photographs available.

Note that those items are available as prints, framed or unframed, starting at a very reasonable $5. My web commerce provider, Zenfolio, also offers museum-quality fine prints, also framed or unframed, and a variety of other merchandise, from card sets to mousepads, pins, and mugs.

Explore and purchase today. Thanks for your support!

Update, Jun 25, 26, and 28: More galleries updated. Check for new photographs from Alabama, Florida and North Carolina!

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R.I.P., Aperture

Apple’s Aperture photography software debuted in 2005, as a sort of hi-end iPhoto; it combined sorting and editing into one application, using libraries to keep large collections. It was almost immediately followed by Adobe’s Lightroom, which performed basically the exact same functions — and came with better integration with Adobe’s own Photoshop, as well.

Aperture was developed through several versions, but a change in Apple’s strategy led to a end to development in 2015; however, it’s still been useable in every new version of the MacOS since. Until now — with the debut of MacOS Catalina in September of this year, Aperture will cease to work.

That’s led me — and likely many others — to migrate our Aperture libraries into Lightroom. Now let’s be clear: I’ve been using Lightroom for several years now (I pay the $53 per month Adobe subscription, which offers all applications Adobe currently makes, including Photoshop, InDesign, and Illustrator in addition to Lightroom) and have gotten quite used to the workflow. So when the announcement was made that Aperture was going to stop working, I went into Aperture and . . . was lost. Migrating was necessary.

In the long run, though, it’s been a good thing. Since Lightroom doesn’t import all of the changes and corrections that Aperture makes into Lightroom, I’ve had cause to revisit some of the libraries with a fresh eye.

The first of these is the England library from 2011. Check it out soon.

If you had Aperture, here’s the info from Apple on what to do with your libraries, and the info from Adobe about how to import Aperture libraries into Lightroom (Classic version only).