Beautifully Briefed, Early April 2022: Eames Institute, Loony Backgrounds, and … Condor!

Three completely unrelated items for you this time, ranging from the serious and interesting through the loony and interesting to something of a whole different stripe.

The Eames Institute of Infinite Curiosity

Update 2, 25 Apr: Brand New discusses this logo, with the usual catchy title: The Fast and the Curious: Counterspace Drift

Eames Institute’s “curious” logo variations, discussed at Brand New

Update, 8 Apr: It’s Nice That has more: The Eames Institute launches with a curious, “Eamesian” identity, and a logo that observes

Original post: Practically everyone has heard of an Eames Chair:

A particularly awesome example of an Eames Chair (and ottoman).

What you might not realize is that the legacy Charles and Ray Eames left behind enriches our lives to this day. It’s a shame, then, that while their house is a mid-century masterpiece (and museum), much of their lives have remained behind closed doors.

For almost three decades, a barn-like building in Petaluma, California, contained remnants of one of the most iconic design legacies of the twentieth century. […] We created the Eames Institute because we want you to examine the archive of what you know—the collection of your experiences, understanding, memories, and questions—and connect to the provocations that call to you. We want you to tap into that same fount of relentless curiosity, and its power to shift your perception and open you to innovations and discoveries.

Now, however, there’s the Eames Institute of Infinite Curiosity. Awesome name aside, it introduces us to the more personal side of one of design’s strongest partnerships.

Items from the Charles and Ray Eames Institute.
Drawings from the Charles and Ray Eames Institute.

The website requires some interesting scrolling to get where you need, but the results are more than worth the time — and is one that earns (Eames?) its suggestion of satisfying infinite curiosity. Explore and enjoy. (Hat tip: ArchDaily, The Newly Launched Eames Institute Brings Insight into the Eameses’ Design Methodology.)

Loony Toons Backgrounds

Design You Trust: “Looney Tunes Without Looney Tunes: Existential, Surreal, And Creepy Backgrounds.” The post sends readers to an Instagram account, which I’m not going to link to, but the images themselves are fascinating:

Crossed wires, anyone?
Imagine who might run up to — or even get pushed off of — this cliff.
A nice, innocent factory. Nothing could possibly go wrong.

Next time I treat myself to a Loony break, I’m going to make sure to spend some time looking beyond the action and appreciate the backgrounds. Nice.

Condor Airlines Rebrands

Most of you have probably never heard of Condor Airlines; they’re mainly a European thing, a “leisure” airline associated with Thomas Cook, formerly owned and run by Lufthansa. (Here’s some history.)

It doesn’t particularly matter. What does is the bravado exhibited by management. Before, a typical airline logo — dare I say, typically Germanic:

Condor’s OLD livery.

Then someone said yelled, “HEY. WE DO VACATIONS. LIKE BEACH TOWELS. LET’S DO STRIPES.” The result:

Condor’s NEW livery. Wow.

Armin Vit:

The new livery has zero fucks to give and just plasters every plane with thick vertical stripes that go against pretty much every single assumed tenet of what makes a good livery. It doesn’t look speedy, it doesn’t look nimble, it requires a lot of paint, and by all other standards it is just plain ugly and I love it.

Read more or see images at Condor, see the Brand New post, or even hear from the armchair pilots at Airliners.net. Now: anyone got a beach?

Cadillac and Mercedes Logos: New — or Not (Updated)

Cadillac and MB logos

NOTE: See my previous car logo redesign coverage regarding BMW, Mini, etc., and more recently, Volvo.

Update, 7 December, 2021: Brand New has, as usual, done a superlative job of discussing the new Cadillac logo. See their post here, remembering that they’re subscription now — possibly the best $20/year available.

Original post follows:

Cadillac has updated their logo, their first redesign since 2014. First, though, some history:

Cadillac logo history

The mid-century look, with the “crowned” logo, might be my favorite:

Photo by Jill Refer
Photo by Jill Reger

As seen in the last line above, the 2014 logo is a simplification of the 2000 logo, sans the “old-person” wreath, and I thought quite successful:

Fast-foreword (ahem) to 2021, and the monochromatic, flat-logo thing is in full swing. The latest “old-person” target is the Cadillac script, replaced with another trendy item, a custom “Cadillac Gothic” font.

Cadillac Dealer, 2021

Not only that, but there’s the new trend among luxury automobiles — mere cars aren’t good enough — of illuminated logos;

Cadillac illuminated logo

It’s Nice That has more on Mother Design’s new take on Cadillac.

Mercedes, on the other hand, has just celebrated the 100th anniversary of the three-pointed star. Then:

MB logo, historical

Now:

MB logo, now

When it’s done right….

On Volvo’s New Logo

Volvo Concept Rechage (2021) title image

The “Iron Mark” has been given a makeover, and the result is … interesting. First, as a reminder, here’s the logo as it appeared previously — no, the one previous to that:

2009 Volvo Iron Mark (on S80)
My mother’s 2010 Volvo S80

The blue has been associated with Volvo’s logo for a long while now, and it’s slowly been disappearing from the lineup (in favor of black in the same location). However, they’ve decided — they being both Volvo Cars and Volvo Group, two distinct entities (the latter including Volvo Trucks, the Volvo construction folks, Volvo Penta [marine], etc.) — to change to this new, more austere logo and word mark simultaneously. Aaaaaand:

2021 Volvo Iron Mark

Words fail me. Thankfully, there’s been plenty of coverage. See Brand New (subscription), CarScoops, and The Drive. What’s interesting — and largely gone under the radar — is that the logo debuted on a concept car back in June.

Volvo Concept Recharge (2021)

It’s part of a trend, too:

2021 car logo redos

See the previous coverage on Foreword. Can’t go, however, without a hat tip to Kristen Shaw at The Drive, who dug out this 1937 version — which, I’d argue, beats ’em all. Kudos.

Volvo logo (1937)