Beautifully Briefed 26.1: Finding What’s Needed

We’re setting into our third snow of the season here in Georgia, an extraordinary event even in a world where “normal” doesn’t seem to happen all that often any more. Thankfully, there are still gems, waiting to be discovered. Hopefully you’ll find several in the links below.

Note: The site was offline for several hours mid-month due entirely to my mismanaging an update; the backups took a minute and didn’t restore the plug-ins, so it wound up being rough around the edges for a couple of days. If you visited — or tried to — during that time, apologies.

Favorite Book Covers of 2025, and More

If you’ve not seen, set aside a few minutes to enjoy:

Cover design by Jack Smyth.

More than a hundred examples of book design greatness, with commentary, for the fifth year in a row. Bring a beverage.

But wait, there’s more:

Cover design by Oliver Munday.

LitHub has posted a summary of the last decade of their favorites, too. Whew!

Cover design by Alicia Tatone.

Special Bonus #1: Our Culture has a feature on seven book designers to watch in 2026. None will be a surprise to regular readers, although Alicia Tatone hasn’t been highlighted here as much as she deserves (she had three cover designs, including Dusk, in the runners-up folder for my ’25 favorites, but didn’t appear in the final list).

This Month’s Spine

Meanwhile, over at Spine, my monthly column on University Press goodness has been posted, including this:

Cover design by Kat Lynch for the University Press of Kentucky.

Walker, FYI, was the first Black person to be named Kentucky Poet Laureate and coined the term, “Affrilachia.”

More from the Design Department
Heller on Roy Kuhlman

Steven Heller’s column in PRINT is always fantastic, but some introduce designers more of us should know by name — this time, Roy Kuhlman:

Cover design by Roy Kulhman.

“He designed almost exclusively for the edgy indie Grove Press, defining its list of literary, critical, philosophical and politically radical nonfiction titles,” Heller writes, discussing a new retrospective (that he wrote the introduction for):

Many of his abstractions tested the reader’s perception. His lexicon of kinetic, morphing shapes was usually rendered in flat colors with painterly and collage randomness. They could stand on their own. But usually, to make them functional, he used simple sans serif or elegant classic serif typefaces; fitting the abstract nature of his manner, he’d frequently draw or paint hand-scrawled titles and subsidiary texts. Much of his work employed two or three colors, as opposed to four-color process — and he was more than adept with limitations.

— Steven Heller, PRINT

Very cool. See the rest.

January Typeface Favorites

Speaking of CreativeBoom, their regular feature on new typefaces has several that I like. Let’s start with the elegant Appeal, by new foundry We Type:

Next up, the old-style, almost-evokes-needlepoint Bárur, by MNDT Type:

Another new foundry, Designomatt, brings us the neat and “unpretentiously functional” Stróc:

The last to highlight is probably my favorite of the bunch, this cool and well-executed script called Pennline, from The Northern Block. It’s a “meticulous resurrection of Bulletin — a script first cast in 1899 by Philadelphia’s Keystone Type Foundry — demonstrat[ing] how historical preservation and contemporary utility can coexist when approached with respect and imagination.”

See ’em all — type joke intended — at CreativeBoom.

Faber Editions: Just My Type

It’s Nice That has a great feature on the new — actually, newly-revisited — Faber Edition titles, with their primarily type-driven cover designs:

“In an industry that can often be focused on newness, Faber Editions is a great reminder of the groundbreaking literature that’s come before us, and a clear indicator of the importance of the artwork the words sit within,” writes Olivia Hingley.

Cover design by Bill Bragg.

Faber is a UK publisher, so while these covers could be excellent because they’re British — see several examples of the US vs. UK titles in the favorites post — I’m just going to call the style interesting, the “look” of the complete series compelling, and the resulting work excellent. Read on.

Special Bonus #2: “The graphic trends you’ll want to bookmark for 2026,” also from It’s Nice That. In short: lo-fi, anti-trends continue:

© Maya Valencia & Sydney Maggin, Phase Zero NYC, via It’s Nice That.

In other words, if AI struggles with it — if it’s authentic — it could be a winner. See the specifics.

Special Bonus #3: “AI isn’t the enemy. Our lack of nuance is,” Liz Seabrook writes at CreativeBoom. “The most powerful response is being more human.”

Life in ’26: DDOS? Or Just Velocity?

A few days apart, two new essays caught my attention and wound up feeling relevant enough — significant enough — that I wanted to share. They’re new takes on where we’re at, or, the specifics of “how.”

The first is from new-to-me author Joan Westenberg, discussing a computer term called the Distributed Denial of Service (DDOS) attack:

[The] attack works by exhausting resources. It doesn’t need to be clever. It just needs to be overwhelming. The target’s defenses are simply overrun. The server can’t distinguish between legitimate requests and attack traffic because, in a sense, all the traffic is legitimate. The attack succeeds when the system has spent so much energy processing requests that it can no longer serve its actual function.

— Joan Westenberg, “The Discourse is a DDOS”

Does that sound like it might apply to life in the ’Twenties? Yeah.

The old media ecosystem had gatekeepers, and those gatekeepers were often stupid or corrupt, but at least the stupidity and corruption were bounded. There were only so many column inches in the New York Times, only so many minutes of evening news. A finite supply of attention-worthy items existed, and someone had to decide which ones made the cut. That selection process was biased and imperfect, but it performed an important function: it told you, implicitly, that you didn’t have to have an opinion about everything. Most things that happened in the world weren’t important enough to make it into your awareness at all. Local political disputes in New South Wales? Nobody in Washington DC gave a [crap], and vice-versa. This was as close to optimal as we’ve ever got.

But the gatekeeping function has now been distributed across millions of individual users, each of whom can boost any piece of content into viral prominence if it happens to resonate with the right combination of tribal anxieties and engagement incentives. The feed is infinite, and every slot in the feed is optimized to make you feel something strongly enough that you’ll engage with it. Outrage works, and so does fear. Disgust works, and righteousness
really […] works. Nuance and careful reasoning don’t work at all, because by the time you’ve finished a thought that begins with “Well, it’s complicated…” someone else has already posted a much simpler take that makes people feel validated, and the algorithm has moved on.

— Joan Westenberg, “The Discourse is a DDOS”

Om Malik, long-time in-the-trenches tech nerd (and fellow Leica enthusiast), completely agrees:

Authority used to be the organizing principle of information, and thus the media. You earned attention by being right, by being first in discovery, or by being big enough to be the default. That world is gone. The new and current organizing principle of information is velocity.

What matters now is how fast something moves through the network: how quickly it is clicked, shared, quoted, replied to, remixed, and replaced. In a system tuned for speed, authority is ornamental. The network rewards motion first and judgment later, if ever. Perhaps that’s why you feel you can’t discern between truths, half-truths, and lies.

— Om Malik, “Velocity Is the New Authority. Here’s Why.”

Westenberg has a suggestion I wholeheartedly recommend:

What I do know is that the feeling of being overwhelmed, of never being able to keep up, of having strong opinions about everything and confident understanding of nothing, is not a personal failing. It’s a predictable response to an impossible situation. Your brain is being DDoS’d, and the fact that you’re struggling to think clearly under that onslaught is evidence that your brain is working normally. The servers aren’t broken. They’re overloaded. And until we figure out how to reduce the load or increase the bandwidth, the best any of us can do is recognize what’s happening and try, when possible, to step away from the flood long enough to do some actual thinking.

— Joan Westenberg, “The Discourse is a DDOS”

“Find one topic,” she says, and start there. Get with experts, get evidence, get uncomfortable, actually get into it … but just get into that one.

And stay true to the idea that it shouldn’t — can’t — get away from you.

I get some feedback for my lack of participation in social media. I don’t hate social media; if anything, the past few weeks of mayhem organized resistance in Minneapolis proves it has a place. But I long ago heeded advice to narrow my focus. Instead of burying my head in the sand — tempting though it may be at times — I choose to concentrate on those things that a) really hold interest and b) things I actually want to be part of my life.

Both of these essays summarize the situation well, and both offer insights on how we got here. Westenberg’s offers good advice. When you have a spare few minutes, read both.

(DDOS article via Doc Searls, whom I don’t link to often enough. Om’s article via Daring Fireball.)

Wikipedia Turns 25

Let’s please turn to something that the Internet does right.

Whenever I worry about where the Internet is headed, I remember that this example of the collective generosity and goodness of people still exists. There are so many folks just working away, every day, to make something good and valuable for strangers out there, simply from the goodness of their hearts. They have no way of ever knowing who they’ve helped. But they believe in the simple power of doing a little bit of good using some of the most basic technologies of the internet.

— Anil Dash, “Wikipedia At 25: What The Web Can Be”

“When Wikipedia launched 25 years ago today, I heard about it almost immediately, because the Internet was small back then, and I thought ‘Well… good luck to those guys,’” Dash writes.1I, too, remember those days of a small Internet — not a young person anymore. While I miss the community it felt like, the resources available today, of which Wiki might be at the fore, are without parallel. But it’s grown into something something amazing: the encyclopedia that’s free in every sense of the word.

One of the YouTube shorts published by Wikimedia Foundation.

Like countless others, I value being a contributor, in an incredibly small way, to the collective effort that is Wikipedia. Indeed, editors “span continents, professions and motivations,” a CreativeBoom article writes. “Together, their stories underline that, even in an age of AI, knowledge is still human and it still needs humans.”

“The site is still amongst the most popular sites on the web,” Dash agrees. “[B]igger than almost every commercial website or app that has ever existed. There’s never been a single ad promoting it. It has unlocked trillions of dollars in value for the business world, and unmeasurable educational value for multiple generations of children.”

Of course, all is not perfect. Like Universities, DEI, and whatever else, Wikipedia has become a target; Grokipedia, for instance, exists specifically to undermine Wiki’s centrality and success. (And, it’s important to note, Groki used Wiki as a basis … because it’s open and freely available. No hypocrisy.)

In fact, so many rely on Wikipedia that access has become a thing. Luckily, some large enterprise users of the site have recognized that the trillions they’ve earned as a result of having access to Wiki’s collective knowledge is worth paying for:

[T]he Wikimedia Foundation announced API access deals with Microsoft, Meta, Amazon, Perplexity, and Mistral AI, expanding its effort to get major tech companies to pay for high-volume API access to Wikipedia content, which these companies use to train AI models like Microsoft Copilot and ChatGPT. […] In April 2025, the foundation reported that bandwidth used for downloading multimedia content had grown 50 percent since January 2024, with bots accounting for 65 percent of the most expensive requests to core infrastructure despite making up just 35 percent of total pageviews.

— Benj Edwards, Ars Technica (15 Jan 2026)

Anil Dash best finishes up: “Twenty-five years later, all of the evidence has shown that they really have changed the world.” I couldn’t agree more.

Happy 25 to Wikipedia. May there be countless more.

Special Bonus #4: In an excellent article, Ars calls 2025 “the year AI came back down to Earth.” And while we’re on the subject of excellence, Cory Doctorow’s essay for The Guardian applies.

Cory Doctorow in The Guardian.
Follow-Up: BMW Alpina and Honda Formalize Logos

Alpina, for formerly-independent tuner of BMW cars (and SUVs), has, as of the first of this year, officially become a division of BMW, akin to MINI or Rolls-Royce. With it comes a new logo — well, at least, this:

Conservative, cool, collected. Definitely part of a bigger corporation now.

That’s slightly different that what I covered back in June of 2023; the “A” is less dramatic, probably for the better. BMW calls the new logo “calm and confident,” saying the upcoming models will “master performance and comfort.”

[Alpina] recently entered into an agreement to be purchased by BMW itself, not unlike AMG becoming part of Mercedes-Benz; starting in 2026, they are scheduled to represent the middle ground between BMW and Rolls-Royce — hopefully continuing the comfort, power, and style. It seems that the new ground will be the upmarket models only (that is, no 3-series-based items, and possibly even no 5-series), so think of items $200,000 and up.

— Beautifully Briefed, June 2023

Here’s the old logo, for reference:

Alpina’s now-old logo: exhaust and crankshaft, sir. Nuthin’ like it.

And: they’re going to update the wheels!

Photo via BMW Blog.

As someone who’s become much more familiar with Alpina in the ten years I’ve owned BMWs, these wheels are iconic. Here’s the existing version, on one of my favorite pieces of unobtainium:

Photo via BMW Blog.

That’s a 2016 Aplina B4 BiTurbo Coupé, by the way. Not quite my favorite B3 Touring, but in either case, “drool” doesn’t quite cover it. (Neither were available in the States.)

Curious to see whether this is successful. Expectations are high.

The “old” H logo, shown on a 1971 600. (See wiki for more info.)

Meanwhile, Honda initially said — and I reported, two years ago — that their new, slightly-retro “H” logo would be limited to electric cars. Of course, electric as a strategy has changed; they decided this month to make it official for all their cars.

Motorsports, too. Here’s their F1 engine with the new logo:

Photo via The Drive.

I love that both Honda and BMW are, at their heart, engineering companies.

Get the full story on BMW Alpina at Dezeen or BMW Blog (logo, wheels). Honda’s details are available at The Drive (logo, F1) or The Autopian, where you can enjoy some sharp commentary on Honda’s press release.

January Photography Round-Up
2025 Architecture Master Prize
“Arbour House.” Photograph by Younes Bounhar (Interior Architecture).

I suppose it’s no surprise that an architectural photography selection tops this round-up, but the annual Architecture Photography MasterPrize highlights “compelling perspectives on buildings, cities, landscapes, and interior spaces, revealing the rich visual language of the built environment.”

In other words, “catnip.”

“Details (Series).” Photograph by Guanhong Chen (Other Architecture).
“Details (Series).” Photograph by Guanhong Chen (Other Architecture).

There’s a huge variety of winning photographs, from professionals, amateurs, and students alike — all excellent. (They have awards for designs, firms, and products, as well.)

“Mustras,” Sardinia. Photograph by Barbara Corsico (Exterior Architecture).

I can’t possibly cover them all, but can provide links: photography winners, honorable mentions, student winners, and winners by country. Both Archinect and PetaPixel have stories. Enjoy!

Two Photographers, Highlighted
Photography by Dennis Lehtonen.

Neither drone images nor folks who primarily post to social media usually get featured here, but these images of Greenland are both timely and excellent. This is Colossal has a great selection of items from photographer Dennis Lehtonen.

“From Alps to Andromeda.” Photograph by Tom Rae.

“My photography style is rooted in landscape and night photography, with an emphasis on atmosphere, scale, and a strong sense of place. I’m drawn to environments that feel raw, remote, and otherworldly,” Tom Rae relates to PetaPixel. Otherworldly feels just right: good stuff.

Society of Photographers’ Photographer of the Year 2025
Photograph by Terry Donnelly.

I also usually don’t cover documentary-style photography — see narrow focus, discussed above — but there were several documentary-style photographs in this set of award winners that were excellent, including this Medivac flight from the UK.

However — thankfully — there were more categories:

Photograph by Mark Scicluna.

It’s the winner in the “travel” category, because apparently they don’t have one called “dramatically soothing.” No matter the labelling, see the rest of the winners at PetaPixel or head over to the Society’s website for more.

Finally: Some Cats

Speaking of catnip, let’s close out with something that purrs — in soprano:

Let’s not go ’round and ’round: that deserves framing. Or at least publication. Thankfully, Phiadon has you covered:

A “whimsical visual survey of the house cat in art and popular culture, exploring humanity’s enduring connection to one of our most loved animal companions.” Awesome. (Via This is Colossal.)

Have a great February, everyone!

  • 1
    I, too, remember those days of a small Internet — not a young person anymore. While I miss the community it felt like, the resources available today, of which Wiki might be at the fore, are without parallel.

Beautifully Briefed 23.6: Welcome to Summer

This time, several items related to books and bookstores; two more — possibly the last two — from the automotive logo category; and PRINT Magazine’s 2023 roundup of great design.

Book Four-For
AI book covers? Here, now.

Creative Bloq, which I wasn’t familiar with, has a post up that’s only here because it’s the first I’ve seen of what is sure to be a trend: AI imagery on a book cover.

Image: Bloomsbury UK (Also: Where’s the body to go with the head?)

“Causing controversy,” they say, in that…:

[F]or a while now, with concerns over copyright and ethics plaguing text-to-image generators. Perhaps the most existential worry of all is the idea that AI could put human artists out of work – and while many still find the idea fanciful, we’re already seeing examples of AI-generated art being used commercially.

— Daniel Piper, Creative Bloq

The article itself has a hint of click-bait about it, what with Twitter users spotting a NY Times bestseller but complaining about the UK version of the cover design . . . but the larger question of AI coming for the book designers everywhere is valid.

Then again, AI imagery has the potential to reshape much of the creative landscape. Let’s hope — hope! — that it’s deployed ethically.

B&N’s Market Repositioning
Image: NYTimes (modified)

BookRiot asks whether Barnes & Noble’s new presentation as “a local bookstore” — something that’s part of the community in a way that Amazon can never be —is genuine, let alone successful. (We have a B&N here in Macon, which I visit infrequently, and which doesn’t feel “local.”)

Background: The BookRiot article (and the image) above ultimately stem, I believe, from a NY Times option piece from 2018.

Temples of Books

As regular readers know, I’m a huge fan of combining books and photography. Naturally, great photographs of great libraries strike just the right chord:

Cuypersbibliotheek, Amsterdam, Netherlands

As This is Colossal puts it, “Written by Marianne Julia StraussTemples of Books: Magnificent Libraries Around the World celebrates the stunning architecture and quietude associated with wandering the stacks.”

Phillips Exeter Academy Library, Exeter, New Hampshire

Positioning these spaces as intellectual havens, Temples of Books highlights their wide array of offerings, including botanic gardens, archival repositories, and of course, room to read. “As an institution that can curate knowledge, scrutinize the status quo, and encourage education, the library is more important today than ever,” a statement says. “This responsibility is only growing as the freedom to publish on all manner of channels increases.”

— Grace Ebert, This is Colossal

Instant wishlist item!

Take Action for Libraries
Image: everylibrary.org

Simple brilliance: a handy step-by-step guide on what to do if you don’t like a book at your local library.

Carmaker Logo Updates: Porsche and JLR
Jaguar Land Rover > JLR
No, that’s really it.

Formerly Jaguar Land Rover, but generally known in the industry as JLR, the British company1Technically, it’s an Indian company, as JLR is a subsidiary of the TATA conglomerate. decided to have a FedEx moment and rebranded. Alas, Paul Rand was unavailable, so there’s no brilliance in the execution. (We’ll absolutely leave whether walking away from Land Rover as a brand is a smart move for another, longer discussion.) Motor1 has the details.

Porsche > Almost all other mainstream car brands

There’s a new Porsche logo!

The new 2023 version of the Porsche logo. (Image: Porsche)

That’s right: it’s a very subtle change. But it’s a significant one, perhaps because it’s only the fifth in the company’s 75-year history:

All five Porsche badges. (Image: Porsche)

The biggest changes are the backgrounds and the prancing horse in the middle, which is completely redrawn. (And, yes, has more than a passing — heh — resemblance to Ferrari’s.)

Not-at-all-staged photograph by Porsche.

Wallpaper* has the best coverage I’ve seen.

Bonus: Motor1 has a roundup of every recent (2015+) automotive change in branding. Of course, I’ve covered most of ’em here, too.

Update: Nissan, already on the updated list above, might be up to something.

PRINT‘s Best of 2023

PRINT reminds us that not everything is digital these days — so much of the work still goes on paper or packaging — in their 2023 roundup of great stuff:

The 2023 PRINT Awards celebrated outstanding design in every shape and form, from the delicate texture and exquisite form of print to digital design that married technical skill with precise craftsmanship.

— PRINT Magazine

The best in show is a brilliant environmental design, the annual reports category is oddly satisfying (I didn’t know that Land O’ Lakes is a cooperative that owns Purina, for instance), the editorial category contains brilliance, and many, many more worthy of a design lover’s attention.

Sadly, their book design category is a bust. I like “The Every,” but pretty much any of my Best of 2022 picks run circles around it (and the other two choices):

The Every as photographed by PRINT.

But there are gems. I really like Bakemono, for instance, a winner in the fonts category and the best monospaced font I’ve seen:

Italian foundry Zetafonts brings us Bake Mono.

It’s a long article (they call it a 74-minute read!), but when you have a moment, grab a drink and an iPad and enjoy — hopefully as much as I did.

And that’s it! Settle into summer, and stay tuned for more soon.

Beautifully Briefed, Automotive Edition (December 2022): Audi, Lancia, Kia, and Mercedes-Benz

This time, it’s three automotive logos . . . and Mercedes’ accounting department, plus a holiday bonus. Joy to the Auto!

New Audi Logo Falls Flat

Audi’s “Four Rings” have been around for a long time — since Auto Union was formed, ninety years ago:

Now Audi follows the pack (see VW, Mini, Volvo, etc.) and converts their logo from three-dimensional to two; the rings now are either white and framed by a thin black border or dark grey with black borders.

Four-ring closeup. (It’s hiding sensors, too.)

Not an improvement, IMHO. One of the articles mentions the concept of “a consequence of digitalization,” and think that’s about as good a description as you’re gonna get.

The change will roll out starting with the updated Q8 e-tron — which, thankfully, still looks good:

Even better in Sportback form:

Dezeen has the best coverage of Audi’s new logo, but see also Motor1 and CarScoops for more pictures.

Lancia Debuts … a Mouse

Okay, it’s not really — it’s a conceptual sculpture, titled “Pu+Ra Zero,” that represents their rebirth:

They call it a “a three-dimensional manifesto,” and no, I don’t get it either. (The light signatures and, apparently, the circular sunroof will carry through to the new models, however.) The logo, their eighth in 116 years, is new as well:

I didn’t know Lancia well (only in passing? Eh. —Ed.) until the famous Top Gear segment naming them “the Greatest Car Manufacturer of All Time,” although I knew of the Delta Integrale — and think that the Fulvia is one of the prettiest sedans ever:

The 1972 Lancia Fulvia

Let’s hope their new models, and conversion to an all-electric manufacturer, lives up to their past achievements. Meanwhile, The Autopian has the best roundup of the new Lancia.

Kia, KN, and … Wait, What?

30 thousand folks a year are doing Google searches for “the KN car.” Why? Kia’s logo, of course:

Thankfully, the Autopian to the rescue:

I’m not a huge fan of the new Kia logo — and can absolutely see the “KN problem” — but I think it speaks more to modern society that this is a news item than anything related to graphic design. Willing to be wrong.

Mercedes: $1200/yr for Full Output

This subscription thing has gotten seriously out of hand: Mercedes-Benz USA, in an effort to further bilk their customers — ’cause, y’know, MBs don’t cost enough — has decided that the last 60-110 horsepower available on their 2023 electric vehicles are only available for a yearly fee.

The MB EQS gets even less attractive.

Gak.

Holiday Bonus: Free Online Automotive Design

Interested in car design? Happy Holidays.

Cadillac and Mercedes Logos: New — or Not (Updated)

Cadillac and MB logos

NOTE: See my previous car logo redesign coverage regarding BMW, Mini, etc., and more recently, Volvo.

Update, 7 December, 2021: Brand New has, as usual, done a superlative job of discussing the new Cadillac logo. See their post here, remembering that they’re subscription now — possibly the best $20/year available.

Original post follows:

Cadillac has updated their logo, their first redesign since 2014. First, though, some history:

Cadillac logo history

The mid-century look, with the “crowned” logo, might be my favorite:

Photo by Jill Refer
Photo by Jill Reger

As seen in the last line above, the 2014 logo is a simplification of the 2000 logo, sans the “old-person” wreath, and I thought quite successful:

Fast-foreword (ahem) to 2021, and the monochromatic, flat-logo thing is in full swing. The latest “old-person” target is the Cadillac script, replaced with another trendy item, a custom “Cadillac Gothic” font.

Cadillac Dealer, 2021

Not only that, but there’s the new trend among luxury automobiles — mere cars aren’t good enough — of illuminated logos;

Cadillac illuminated logo

It’s Nice That has more on Mother Design’s new take on Cadillac.

Mercedes, on the other hand, has just celebrated the 100th anniversary of the three-pointed star. Then:

MB logo, historical

Now:

MB logo, now

When it’s done right….

On Volvo’s New Logo

Volvo Concept Rechage (2021) title image

The “Iron Mark” has been given a makeover, and the result is … interesting. First, as a reminder, here’s the logo as it appeared previously — no, the one previous to that:

2009 Volvo Iron Mark (on S80)
My mother’s 2010 Volvo S80

The blue has been associated with Volvo’s logo for a long while now, and it’s slowly been disappearing from the lineup (in favor of black in the same location). However, they’ve decided — they being both Volvo Cars and Volvo Group, two distinct entities (the latter including Volvo Trucks, the Volvo construction folks, Volvo Penta [marine], etc.) — to change to this new, more austere logo and word mark simultaneously. Aaaaaand:

2021 Volvo Iron Mark

Words fail me. Thankfully, there’s been plenty of coverage. See Brand New (subscription), CarScoops, and The Drive. What’s interesting — and largely gone under the radar — is that the logo debuted on a concept car back in June.

Volvo Concept Recharge (2021)

It’s part of a trend, too:

2021 car logo redos

See the previous coverage on Foreword. Can’t go, however, without a hat tip to Kristen Shaw at The Drive, who dug out this 1937 version — which, I’d argue, beats ’em all. Kudos.

Volvo logo (1937)

On BMW’s New Logo (16 Updates, latest 3/20/21)

Original post, March 5th, 2020: After 23 years, BMW has updated its logo … but there’s a problem.

Let’s back up a little, as even the previous logo wasn’t perfect. Debuted in 1997, it followed the then-trendy “3D” look, complete with highlights. It was, however, clearly BMW — black background, blue-and-white roundel, chrome outline, lettering. This new one, however, loses the iconic black (for transparent) and chrome outline (for white):

BMW’s logo: 1997 (left) and 2020 (right)

It’s less representative and less clear in my opinion, but hey, I’m only a BMW owner, not any part of their marketing team.

Another problem: it debuted on the Concept i4. controversial all by itself.

Why not revert to the earlier, 1963 version? (Or update it with new type — but keep the black?) Transparency is fine in some cases, but I’m not sure that this isn’t a case of style over substance in the actual use cases (web site logo, app logo, etc. — more than just on the cars, I mean).

More from the alwaysexcellent Brand New.

Update: 3/11/20: “BMW speaks out on ‘misinterpretation’ of new logo.” (Think about the “Instagram-ability!! Gak.)

Update: 3/20/20: BMW explains. (Via BMWBlog.)

Update, 7/15/20: Copenhagen, Denmark-based Dim Newman takes a stab at an alternate solution. (I like it.)

Update, 7/27/20: Dezeen has a roundup of the six other companies that have made their logos “flat,” proving the “3D” look mentioned above is truly out of fashion:

Audi, Citroen, VW, Nissan, Mini, and Toyota, oh boy!

Update, 9/25/20: Vauxhall joins the trend:

Update, 11/27/20: The Ford update that never was:

Ford Almost Let a Graphic Design Legend Update Its Blue Oval Logo in 1966: Paul Rand, who designed iconic logos for IBM, Cummins, ABC and numerous other companies, designed a sleek logo for Ford that went unused.

Ford’s unused 1966 logo

Read more at The Drive.

Update, 12/2/20: Not enough? How ’bout Opel:

Opel’s new “Blitz” logo, circa 2020

“Opel Details All-New, Slimmer And More Modern ‘Blitz’ Logo,” at CarScoops.

Update, 12/30/20: Kia’s was previewed on a show car earlier in the year, but they’ve gone and made it official:

There were some changes along the way, if you compare what’s on the show car and what you see above — and not all for the better, as it almost gets smeared. Still, looking forward to seeing where one of the most dynamic car companies today goes with this.

Update, 1/8/21: GM. One word: GAK.

So bad I actually feel sorry for them. More here and here.

Update, 1/13/21: Brand New is actually much nicer to GM’s logo update than I expected. Diplomacy? You decide. (Brand New is a subscription now, BTW — the best $20/year available, IMHO.)

Update, 3/2/21: Peugeot has joined the fray. Not great, especially at smaller sizes, but at least not the GM train wreck — and, in many ways, better than the last couple of outline lions (this one seems to be based on the 1960 version):

Read about the lion’s history here, Peugeot’s press release “reaffirming its personality and character” here, or one of the regular site’s notes, including a potential move upmarket here or here.

Update, 3/4/21: Audi, while not redoing their iconic “4 rings” logo, has redone the branding around that logo:

Brand New has more (note: BN is now subscription-only — easily the best $20 that I’ve spent in a while).

Update, 3/6/21: Speaking of Brand New, they have a good deal more information regarding Peugeot. Good stuff!

Update, 3/10/21: Dezeen has more on Peugeot, as well. And CarScoops has the first pictures of the new 308 — the new logo premieres on this model update — and discusses that, on the grille, some of the car’s sensors appear behind the logo. Interesting. (I still preferred the lion on the grille, myself. Not that we get Peugeots in the United States, anyway….) Check it out.

Update, 3/10/21: CarScoops has some more on Nizzan — uh, Freudian slip there: Nissan and their new logo.

Okay, who’s gonna be next…?

Update, 3/13/21: Uh… Renault!

Not as big a change as Peugeot, and more successful, too: single color, retains history well, still instantly recognizable, works at small sizes. Nice. Details from Motor1 or CarScoops.

Update, 3/20/21: Brand New discusses the new Renault logo:

There is nothing wrong at all with it and I do like the approach to its construction but, ultimately, it’s like it’s missing some emotion or passion or, pardon my French, a Je ne sais quoi to make it special.

I agree that the 1972 version is superior. Let’s see how this one evolves.