hoefler & co – Giles Hoover

May 15, 2023March 30, 2024

Beautifully Briefed 23.5: Spring Mix

Lettuce first apologize for not having an update in a minute, but I’m going to try to make up for it with this ~~word salad~~ delicious selection of items I’ve been setting aside: ABCD book design, impossible book design, some thoughts on DPReview, Architecture in Music, Hoefler’s typographic illusions, and, because you deserve it, the Great Wave in 1-bit. Enjoy.

Book Design #1: ABCD

“Winner of All Winners,” says The Academy of British Cover Design (ABCD):

“Pearson’s design was judged to be the best book design to have won an ABCD award in its decade-long history,” says The Bookseller.

Meanwhile, their “Best of 2022” list included several I named as well, along with a few I hadn’t seen. The illustration that is the cover design for this young adult title, for instance:

Cover design by Michelle Brackenborough.

Out There fills its “wonderfully weird” billing incredibly well, too:

Alas, the US version:

Cover designer unknown. (Probably just as well.)

I often discuss UK covers when they’re pointed out somewhere, but as a general rule, my book design coverage, for lack of a better term, is US-based. Some other time, I do want to discuss why the UK covers are, generally, better than their US counterparts — as the above illustrates.

Anyway, read Design Week‘s excellent article on those and all the Academy of British Cover Design winners of 2022.

Bonus: I ran across Penguin Galaxy’s 2016 version of an Ursula Le Guin title I’ve got on my read-that-someday list — and love the cover design:

Cover designer unknown — I’ll look into it and update this post if possible.

The whole series is awesome, in fact. Check it out.

Book Design #2: The Impossible Bamboo Hardback

The Eyes & the Impossible the first-ever book to be published in two editions, for two readerships, and from two publishers: Knopf has one, in standard form, for the young adult audience.

The other one, however…:

Yes, that’s an illustration showing through laser-cut bamboo, with a glimpse at the red cloth spine. There’s no way to summarize this design story in a way that does it justice, so just go to PRINT and read the whole article. Great stuff.

Photography #1: DPReview Shuttering

Digital Photography Review, long known as just DPReview, is being shut down. Started in 1998 by Phil Askey, it’s currently part of Amazon and is arguably the internet’s leading camera database — with over a thousand reviews of cameras, lenses, and related items, 24,000 articles, some 2.7 million comments, and more.

Perhaps most valuable, and something that will be missed by many, is their large selection of galleries: lenses and cameras, all in a way that can be compared side-by-side, an invaluable tool for those looking to purchase a new ~~toy~~ essential item for their photography bag.

Askey, who left in 2010 (three years after the Amazon acquisition) blasted Amazon’s short-sightedness:

I meant to write about this long before now, but there’s an interesting thing commenting more than a month later: they’re still there. Like many corporate decisions these days (ahem, Twitter), something changed — but it doesn’t matter. The damage has been done, foot shot, whatever. The reporters have moved on, the articles have slowed to a trickle, and updates have been greeted with skepticism.

What a shame.

Photography #2: Architecture in Music

I somehow didn’t write on this one last time I saw it — so when a new series was covered by This is Colossal, there’s no way it wasn’t going to be celebrated here:

“1995 Low C Prestige Bass Clarinet,” by Charles Brooks

Recognize it? No? How about this one:

“The Exquisite Architecture of Steinway, Part 8,” Steinway Spirio R piano, by Charles Brooks

Charles Brooks, a twenty-plus-year overran of orchestras around the world and a cellist since childhood, has taken a probe lens and put it inside some of the world’s amazing instruments. The results are magical:

“St. Marks Pipe Organ, Part 1,” by Charles Brooks

See many more here (2023) and here (2022). (See also this post’s header image, “Siete Lunas’ Guitar by Roberto Hernandez.”)

Typographic Illusions

Hoefler & Co. points us at necessary illusions in typography:

Highlighted on Netflix’s Abstract: The Art of Design, these “cheats” show us that letterforms are so much more than just shapes drawn to stylize characters.

Since a number of people who teach design have suggested that we manufacture these for use in the classroom, I thought I’d take the more direct approach, and make them available as a free download, as a PDF that can be printed on transparencies. Whether you’re teaching typography, studying it, or just giving letters a closer look for the first time, I hope you’ll find these useful.
—Hoefler & Co.

Absolutely. Check ’em out.

One-Bit Wave

Last but not least this Monday morning, let’s please celebrate Great Wave Off Kanagawa — in glorious 1-bit greatness:

I usually use either my Quadra 700 or PowerBook 100, mostly because those are my reliable and easy to access computers (that run System 7, my favourite and most familiar OS of that era).

Software-wise I use Aldus SuperPaint 3.0, which is what my family had when I was a kid. Yes, I’d say that all of this is 99% nostalgia-driven…
—James Weiner

Incredible. There’s more info at his fantastic web site (done, naturally, in the style of a classic Mac system). Thanks to Kottke for the link.

Bonus: As I was writing this, he was posting 1-bit emoji. Sweet!

Have a great week!

October 5, 2022June 14, 2023

Beautifully Briefed, Early October 2022 [Updated]: Triboro’s Lyrics, Hoefler’s Daggers, and Skoda and Citroen Provide Contrast

This time, we’ve got some great book design (with a bonus), Hoefler educates on typography (with a bonus), and two updated car company logos. Let’s get right to it!

Print Magazine on the design of Lyrics

The still-very-relevant-in-2022 Print Magazine brings us a great feature on the design of Paul McCartney’s book, Lyrics:

Front and back covers of Paul McCartney’s Lyrics, by Triboro Design.

Turns out it was designed by an outfit called Triboro Design, from Brooklyn (appropriately). Print brings us an interesting interview with David Heasty, the principal:

I […] found him to be sharp, quick, articulate, and modest. Below, we discuss Paul’s involvement with the project, the book’s gorgeous bespoke typeface, and the importance of staying true to a legend’s vision.
Ellen Shapiro, Print Mag

The “S” spread of Paul McCartney’s Lyrics, by Triboro Design.

Interesting and informative. Catch this interview when you can.

Bonus: Looking at Triboro’s website, this lovely piece of typography stood out:

Triboro Design’s Zolo Jesus album typography creates desire.

Hoefler Discusses Daggers

In “House of Flying Reference Marks,” Jonathan Hoefler talks about daggers, or, what you use when an asterisk isn’t enough:

Hoefler on daggers.

Beautiful examples, complete with a phrase you don’t hear everyday: “twisted quillon.” Read and enjoy. (If the opportunity presents, follow on with the ampersand article — which, uh, takes a stab at where the word came from. Nice.)

Bonus: Creative Boom’s article, “18 highly respected type foundries that remain fiercely independent.” (I guess you could say I’m still surprised Hoefler is now, well, Monotype.)

Skoda and Citroen have new logos

It seems like nearly all of the major car manufacturers have introduced a new logo in the past couple of years, but here are two more. One’s best described as “an update,” while the other … goes a little farther.

Skoda, for those that don’t know, is a Czech company and part of the massive VW Group. Frankly, it shows:

Skoda’s 2022 Kodiaq, a thoroughly VW Group product.

For 2023, they’re introducing a push to separate themselves from VW a little, resisting the downmarket image. As is (now) normal with updated car company identities, there’s a concept:

Skoda’s Vision 7s concept.

It’s … not inspiring. Maybe the actual updated logo will turn the corner:

Skoda’s 2022 logo.

Solid. (Pardon the pun.) But seriously, even an avid car nut like me didn’t know that represents a winged arrow — and I’m not sure the new version helps. At least they get points for consistency:

Evolution of Skoda’s logo, 1895–2023.

Read more at Brand New’s “Czech this Out,” or Carscoops’ more optimistic take, “Thriving Skoda Brand Forging Its Own Path Within The VW Group.”

Then there’s Citroen. Even under the potentially-smothering corporate blanket that is Stellantis (there’s a name!), the pioneer of decades past still manages to actually thrive. First their new logo:

Citroen’s 2022 logo.

They’re not quite as consistent — the dual chevrons have varied a bit. This time, they’ve literally gone back to their roots, pulling the 1919/1921/1936 version out and dusting it off for modern use:

History of Citroen’s logos, 1919–2022.

Points to them for hinting at what’s to come, too:

Citroen’s 2022 logo, with just a slice of concept car showing.

…Which turns out to be something with, ahem, Oli bits:

Citroen’s Oli: the antithesis of a Skoda.

“Nothing moves us like Citroen,” they say. The Oli moves me, to a point where I truly wish Citroen was once again available in the ’States. Cool and radically innovative, without losing sight of something VW has truly lost: fun. Well done.

Read more on the logo: Motor1, “Citroen Unveils Updated Retro-Flavored Logo And New Slogan,” and Carscoops, “Citroen Unveils New Logo Inspired From Its Past, Teases New Concept.” Read more on the Oli at the excellent Autopian: “The Citroen Oli Concept Is An EV Made From Cardboard And Good Ideas.”

Updated, 19 October, 2022: Brand New adds to Citroen’s new logo story, with a slightly-less-than-enthusiastic take on the logo and has frankly unkind things to say about the new, custom typeface (custom typefaces are now de rigueur — a policy as much related to rights ownership than creativity, alas).

I really like the cursive in this Vimeo screenshot:

YouTube? What YouTube? Citroen posts to Vimeo. Ahh, the French.

BN also includes a number of extra photographs of the simply awesome Oli, too. Here are a couple, for your enjoyment:

Plug-and-Citroen.

Note the removable Bluetooth speakers (the black tubes with “+” and “-“) and, especially, the seats:

I love everything about this interior.

Check the rest, and BN’s take, here.

Apologies to both Skoda and Citroen for the lack of language-correct accents. WordPress needs a glyph function.

September 17, 2022October 5, 2022

Beautifully Briefed, Mid-September 2022 [Updated]: Indigenous Type, Italic Type, Adobe Types “Stop,” and Two Awesome New Cameras

A wide selection of items for the beginning of fall, from positive fonts to jolly cameras — with Adobe and Pantone pouring some cold water on things. Let’s get to it!

Indigenous Letterforms

As Americans, Europeans, or, more generally, Westerners, we take for granted that fonts will reflect the various pieces of individual type — that is, letterforms — that we’ll need. But not everyone falls into that category.

North American Indigenous fonts — with updated Unicode. Major Kudos. (Courtesy of Dezeen.)

Dezeen points us to an especially interesting effort: “Typotheque typography project aims to protect Indigenous languages from “digital extinction.” In this case, folks who were in the Americas long before Westerners arrived used languages often not written down, or that use letterforms that simply aren’t supported in modern typographic systems.

“When [the Unicode Standard] doesn’t contain characters in a given language’s orthography, it is not possible for that community to accurately use their language on digital text platforms.”
Typotheque typeface designer Kevin King

Fascinating. Read more at Dezeen.

Italic Letterforms

The always-great Hoefler & Co. spends a minute educating us about italics:

Hoefler examines italics: point-and-sketch

Hoefler’s Fifteen Italic Textures illustration

Italics can be the most colorful part of a type family, diverging dramatically from their roman cousins. Here’s a look at twelve kinds of italic typeface, with some notes on their cultural contexts, historical backgrounds, and practical applications.
Hoefler & Co.

Read the article, “Italics Examined,” at Hoefler & Co.’s Typography.com.

Adobe Types, “Stop.”

Adobe and Pantone are having a . . . thing. As a result, all Pantone spot libraries have been removed from Adobe products:

A classy move, completely in character for both companies, to reach into users’ machines and remove stuff they had paid for and may rely on because of some licensing spat.
Nick Heer, Pixel Envy

I didn’t get a notice in either InDesign or Photoshop, but a check in InDesign (the CC 2022, aka 17.4, version) shows only the CMYK libraries:

Adobe’s Pantone+ CMYK (Coated) color picker, from InDesign CC 2022

You can subscribe to the additional libraries from Pantone for $60/year. Book design is almost exclusively CMYK, so I won’t be . . . but grrrr.

On the subject of Canadians: thanks to Nick Heer’s north-of-the-border reporting for the notice.

Update, 28 September, 2022: Adobe got around to putting up a banner in my version of InDesign — blaming Pantone:

This notice showed up September 27th, 2022.

They’ve put up a “help” page. (I took a moment to fill in the feedback at the bottom of that page, too: “Removing features we’ve paid for is incredibly uncool, Adobe. Shame on you.”)

Two Awesome New Cameras, from $100 to $100,000

So Pagani, the multi-million-dollar sports car manufacturer, has decided to market large-format cameras. Okay!

A closeup of the (beautifully-detailed) tripod plate for Pagani’s new cameras.

Incredible, breathtaking detail and quality, based on Gibellini models but taken to 11. But like their cars, mere mortals need not apply: their cameras start over $100,000.

Mortals can dream, sure, but here on Earth, I encourage an order from this Ukrainian company instead:

Jollylook’s Pinhole Instant Mini film camera

Jollylook’s Pinhole Instant Mini in situ

They’re based on instant film cartridges, are made of recycled materials, look incredibly cool, and a kit starts at an incredibly-reasonable $99. Throw in a few extra dollars to support Ukraine and . . . feel Jolly.

Thanks to This is Colossal for the link.

September 30, 2021January 29, 2022

Beautifully Briefed: September, 2021

Let’s get the shock news out of the way first:

It’s been thirty-two years, four months, and fourteen days since I hung out a shingle to announce that The Hoefler Type Foundry was open for business. What started as a sole proprietorship grew into the Hoefler&Co of today, a diversified design and technology practice with an international reach, still dedicated to the invention of original, thoughtful, and hard-working typefaces.

Meanwhile, “nothing will change,” Jonathan Hoefler (previously) says, except that he’ll be stepping down. That’s kind of a big change, IMHO — but after using typography to “help elect a president,” where do you go from there? Read more here.

In happier news, the much-delayed new Bond movie, No Time to Die, is finally in theaters next week.

Ever wonder who was responsible for the above (slightly brilliant) graphic? Read Stephen Heller’s The Daily Heller: The Most Prolific Designer You’ve Never Known. Informative and great. Bang!

Keith Fleck has gotten a good deal of press for his Corporate States of America, but in case you haven’t seen it, it’s absolutely worth a look. Maine’s L.L. Bean, Florida’s Publix, and, of course, Georgia’s Coca-Cola are all winners. 51 bonus points!

Lastly for this month, some book design:

Daily Nous asks their readers to nominate the best philosophy book covers — Judging Philosophy Books By Their Covers — and there are some winners, some absolute losers, and a few funny moments, too:

“This always reminded me of a rejected Black Sabbath album cover or something,” says the poster. Nice. (And only 185 cents!)

June 16, 2021January 29, 2022

Beautifully Briefed: Icons and Typography, Mid-June, 2021

Three items for you here, starting off with the 2021 Logo Trend Report, from the Logo Lounge. From the Asterisk to Electric Tape, Quads, Chains, and more:

Bill Gardner discusses all fifteen different trends, with logos to back ’em up (naturally).

Next, “A Cabinet of Curiosities” from Hoefler & Co.

Printers once used the colorful term ‘nut fractions’ to denote vertically stacked numerators and denominators that fit into an en-space. (Compare the em-width ‘mutton fraction.’)

This is beautiful: