Beautifully Briefed 23.7: Items of Independence (Day)

The mission for these posts is simple: independent, unrelated items which add up to something interesting. This time, it’s nifty type, aka NFTy.pe, photographic AI (or not), the 2023 Logo Trends Report, great London Review of Books illustrations, and a worthy art book list hijacked for a rant on stickers. Boom!

Better Than it Sounds: NFTy.pe

Typefaces have become, from this designer’s point of view, become commodities — perhaps even part of a broken system. Most clients don’t have a budget for unique type, there are too many spread across too many different sites, and, as Creative Boom puts it, “ownership has become poorly policed, if not non-existent.”

NFType really flips the script on all of that and attempts to reimagine the industry from creation to sale. In a nutshell, NFTy.pe uses a combination of modular type design and generative scripts to create fonts with unique visual attributes. The upshot is that no two character sets are exactly the same. And thanks to smart contracts and embedded metadata, ownership is quick and easy to verify.

— Craig Ward, NFTy.pe creator, via Creative Boom
Create a unique typeface that rewards, in more ways than one.

As pointed out, it’s not just for type users:

There’s a lot of work to be done to put some distance between the dumpster fire that represents much of the NFT space and projects – like this one – with actual utility. I wouldn’t vouch for the worth of a lot of what I’ve seen out there, but the underlying tech – the smart contracts themselves – [is] actually genius and will be a game changer for any industry where provenance is a key factor – agriculture, property, fashion etc.

— Craig Ward

The whole article is worth a read, or go straight to the source.

Photographic AI

This year has been centered around AI, it seems — and, as illustrations go, some of the results are indeed a new form of art. Take this one posted by Dezeen as part of their AItopia competition:

Created by Midjourney for Daniel Riopel.

Fantastic. Its creator, a production technician in the prefabricated housing industry, deserves major kudos for describing something to the Midjourney engine that’s intricate and, if I dare use the term with AI, creative. (Several of the images there are excellent — check ’em out.)

That said, I’m not a fan of articles like PetaPixel‘s recently-posted “Photographers May Have to Embrace AI, Whether They Want To or Not.” Simply put: no. I don’t have to embrace it, because nothing has changed — either I can get the photograph I want using the cameras and lenses I have or I can’t. I’m not going to “generate the fill,” pure and simple. (I don’t control the computational photography my phone produces, but Apple isn’t prone to creating what isn’t there.)

I’ve been trying to write on this subject for a while, without success. Possibly because I don’t need a longer version of the above paragraph, possibly because it’s something else I haven’t been able to articulate yet — even to myself.

The 2023 Logo Trends Report

It’s back! BrandNew points us to the latest in styles and, as advertised on the tin, trends:

“Sonics,” part of the 2023 Logo Trends Report.
“Ritz,” as in the cracker, part of the 2023 Logo Trends Report.

Always an interesting read, including this fantastic tidbit directly related to the previous section:

“Don’t worry about AI stealing your job. To replace graphic designers with AI, clients will need to accurately describe what they want. We’re safe.”

— Bill Gardner, LogoLounge

Read the full report, “a whirlwind of ideas, symbols, and AI, evolving how creators like us create,” at LogoLounge.

Illustrations at the London Review of Books

Because we cover books here often (pun intended), an article on Jon McNaught’s awesome illustrations for the London Review of Books absolutely caught my eye. “A collaborative relationship,” it’s called — and the results produced not only illustrate a huge variety of subjects in a consistent style, but do so in a way that delights:

A great illustration by Jon McNaught.
Of the examples posted, there’s not a single one I don’t like. Copyright Jon McNaught.

Since 2011, Jon has been collaborating with the renowned literary journal, creating works that have a quietly mesmerising quality. His scenes breed comfort with their universality, but also their ability to evoke specific memories and feelings in the individual viewer. Through his covers, Jon artfully captures the essence of everyday life by representing the vastly contrasting nature of British weather, plus the uniqueness of London’s architecture, green spaces and public transport.

— Olivia Hingley, It’s Nice That

See many more illustration examples and read the article at It’s Nice That.

Hyperallergic‘s Art Books to Read this summer

Hyperallergic‘s coverage of art, despite the annoying pop-ups, is worth its bookmark — illustrated by this list of 11 Art Books to Add to Your Reading List This Summer. Some, like the Philip Guston I recently saw highlighted on Perspective, are as relevant as ever. It’s a great list.

As usual, whenever I see something like this, I’m going to do something else at the same time: mine it for potentially great book design. Which, if you’ll indulge, leads to this short rant: I hate good covers marred by stickers.

“Read with Jenna?” Seriously?

Solid cover. Soooo, who’s Jenna? Is she important enough to mar the cover with? (I DuckDuckGo’d the answer: maybe … if you watch television. Not sure that’s the audience publishers should want to cater to.)

This time, the “sticker” is National Book Award Finalist. Better, but still.

Another solid cover — perhaps even really good, something that’s appropriate for a title up for the National Book Award. Real shame, then, that the sticker gets in the way, winding up completely distracting from the very nice circular title treatment (I’m sorry I don’t know either book designer to list here.)

I understand that it’s a little like trying to hold back the tide with a shovel, but it’s something I needed to express. [/rant]

Bonus #1 (awful): From the disturbing trends department: TikTok may start publishing books. Barf.

Bonus #2 (amazing): Via Kottke, a fantastic poster and perhaps better question:

Poster for the 2023 International Book Arsenal Festival, by Art Studio Agrafka

A book festival. During a war. In a city under martial law. While schools and legislatures here in the US ban books about Black and LGBTQ+ experiences based on bad faith complaints of tiny fundamentalist parent groups. Tell me, who’s doing democracy better right now?

— Jason Kottke, Kottke.org

That’s all for early July, folks. Go forth and make your summer a better place.