Beautifully Briefed 25.10: [Blank] of the Century

In this episode, design whims and wins, fontastic links, a Toyota Century, and the monthly round-up of great photography bracket some thoughts on — what else? — AI, especially as it relates to art. Grab a beverage, brush, or a comfy chair, and let’s dig in.

This Month’s Spine
New York University Press. Cover design by Devon Manney, art director, Rachel Perkins.

One could argue that this cover — and title — could work well even if the word “climate” was removed. See the whole list of University Press goodness.

And check back for a special, mid-month post in honor of University Press week, Nov. 10–14.

Good Movies as Old Books, Revisited

Let’s start with something great: Steven Heller highlights the “talent and imagination” of Matt Stevens (previously) as the paperback version of his book, Good Movies as Old Books, becomes available.

Cover design by Matt Stevens.
Cover design by Matt Stevens.

“My goal with the style was to try new things and create interesting combinations. Oftentimes, I was trying to do something that had not been done for a particular film,” Stevens says. Short and fun, the PRINT interview is worth a few minutes of your time.

Old-Fashioned Methods, Delightfully Off-Kilter Results

While we’re on the subject of movies, let’s slip closer to … well, what passes for reality these days: items “steeped in human anxieties and fever dreams.” It’s Nice That highlights poster and title design for films by Greek artist Vasilis Marmatakis.

Design by Vasilis Marmatakis.

With design, much like life itself, Vasilis says that his posters are his honest reactions to the films. The same approach runs like a red thread throughout his work, each poster leaning a little too heavily into one of the film’s themes. […] In Bugonia, Vasilis consciously restricts superfluous elements and allows the frames to breathe.

— Arman Kahn, It’s Nice That
Design by Vasilis Marmatakis.

Even the font — and how it’s used — is interesting: the freely-available Churchward Roundsquare, customized with brush and ink. That and much more is discussed in this great article.

New Vintage Classics Series

It’s unusual not to relish a new set of reissues from Vintage, and the new editions of Julio Cortázar are no exception:

Book design by Stephen Smith; art director, Suzanne Dean.

The always great — and not mentioned often enough — Casual Optimist has more.

Special Bonus #1: Via Kottke, Na Kim’s self-portrait:

Fascist Posters, Italian Style

Also via Kottke are these posters, which evoke a certain … something:

In a fascist movement inspired by art, how does the fascist government influence the artists living in its grasp? This exhibition explores how Benito Mussolini’s government created a broad-reaching culture that grew with and into the Futurist movement to claw into advertising, propaganda, and the very heart of the nation he commanded.

— Poster House exhibition The Future Was Then: The Changing Face of Fascist Italy.

The exhibit features “some of the best posters produced during the worst period in modern Italian history.” See more.

Special Bonus #2: While we’re perusing the poster department, Archinect‘s ongoing lecture series (previously) has another winner:

Fontastic Fall
New for October

CreativeBoom‘s monthly roundup is out, and while Grundtvig is retrotastic and the three-axis variable Pranzo is accompanied by some great illustrations, it’s Jovie that I’d love to use in print project:

“Jovie’s character emerges through its soft-serif approach, which tempers traditional serif authority with contemporary approachability. Playful italics, expressive alternates, swashes, and ligatures provide designers with a rich typographic palette, whilst maintaining coherent family relationships across all variations,” they note. (Another variable-width item, too.) Great stuff.

Custom Type is Everywhere, It Seems

Meanwhile, custom type for branding is becoming the norm. In another article, CreativeBoom explains why: “Bespoke letterforms are no longer a “nice-to-have” and they are increasingly seen as a strategic necessity[.] Type has become the glue that holds their voice together,” they write.

Those letters are your brand’s voice. They do the heavy lifting, they carry personality, and they create instant recognition – sometimes without the need for any other distinctive assets. […] Typography is everywhere in a brand system – packaging, products, campaigns, interfaces. When you build your own, you’re not at the mercy of someone else’s design choices, and you get a voice that’s tuned to your values, your audiences, and your long-term ambitions.

— Frankie Guzi, business director, Studio DRAMA.

Elizabeth Goodspeed (previously) agrees, mostly. “For most of the 20th century, branding treated typography as background, not backbone,” she writes. But now, brands are recognizing that, “[a]s a primary container for meaning, typography inevitably carries an enormous share of that emotional load.”

An exception to the rule: a type gem — with legs! — from 1971.

But, she cautions, “[s]peed also feeds a kind of conceptual shallowness. With so many studios drawing type, the market has been flooded with fonts that solve narrow visual problems but can’t stand up to long-term use. Too often, new brand fonts cling to a single gimmick while leaving the structure of the letters untouched.”

Read the rest at It’s Nice That.

AI All the things
The Oatmeal, penned by Matthew Inman, has some thoughts on AI.

The new-to-me FlowingData — via Kottke’s rolodex feature — first pointed me to this piece, and it’s gotten a ton of press. In summary, Inman suggests that AI art causes a certain discomfort; that, perhaps, AI art even deserves air quotes around the word art because it’s somehow less than “actual” art.

Indeed, much of that press has been approving: a pile-on of people (not that such things happen on the internet) saying, “yes, AI art deserves those air quotes. It is less.”

One of my favorite reactions was from Nick Heer:

A good question to ask when looking at an artwork is “who made this?”, and learning more about what motivated them and what influences they had. This is a vast opportunity for learning about art of all mediums, and it even applies to commercial projects. Sometimes I look up the portfolios of photographers I find on stock image sites; their non-stock work is often interesting and different. There is potential for asking both questions of A.I.-assisted works in the hands of interesting artists. But it is too often a tool used to circumvent the process entirely, producing work that has nothing to offer beyond its technical accomplishment.

— Nick Heer, Pixel Envy

“Who made this?” is the right question — to start. But let’s take that a step further.

John Gruber, at Daring Fireball, quotes the piece: “[When] I find out that it’s AI art[,] I feel deflated, grossed out, and maybe a little bit bored. This feeling isn’t a choice.” Then says that he fundamentally disagrees with that premise:

I think it very much is a choice. If your opinion about a work of art changes after you find out which tools were used to make it, or who the artist is or what they’ve done, you’re no longer judging the art. You’re making a choice not to form your opinion based on the work itself, but rather on something else. […] Stanley Kubrick said, “The test of a work of art is, in the end, our affection for it, not our ability to explain why it is good.” If an image, a song, a poem, or video evokes affection in your heart, and then that affection dissipates when you learn what tools were used to create it, that’s not a test of the work of art itself. To me it’s no different than losing affection for a movie only upon learning that special effects were created digitally, not practically. Or whether a movie — or a photograph — was shot using a digital camera or on film. Or whether a novel was written using a computer or with pen and paper.

— John Gruber, Daring Fireball

“Good art is being made with AI tools, though, and more — much more — is coming,” he says. Over the next few days, he cited some examples, including David Hockney’s art made with a Xerox machine, and then this:

Jonathan Hoefler’s ongoing series, called Apocryphal Inventions.

The objects in the Apocryphal Inventions series are technical chimeras, intentional misdirections coaxed from the generative AI platform Midjourney. Instead of iterating on the system’s early drafts to create ever more accurate renderings of real-world objects, creator Jonathan Hoefler subverted the system to refine and intensify its most intriguing misunderstandings, pushing the software to create beguiling, aestheticized nonsense. Some images have been retouched to make them more plausible; others have been left intact, appearing exactly as generated by the software. The accompanying descriptions, written by the author, offer fictitious backstories rooted in historical fact, which suggest how each of these inventions might have come to be.

These images represent some of AI’s most intriguing answers to confounding questions — an inversion of the more urgent debate, in which it is humanity that must confront the difficult and existential questions posed by artificial intelligence.

Jonathan Hoefler

“This is art,” Gruber says, with no other text. I don’t think any other is needed.

On a Related Note
This is AI.

“The top 200 photographers requested by Midjourney users have been exclusively revealed to PetaPixel — and it’s a world-famous, still active photographer that tops the list.” I bet you can guess who that is.

This is, in fact, the majority of what Inman was thinking — or at least, feeling — when he drew out an argument on why AI art can be such a let-down, both intellectually and emotionally. The above “photograph” is both awesome and hugely disappointing at the same time.

Further Reading

I’m not qualified to speak with any authority on the state or potential future of AI, AGI (artificial general intelligence), or the continuing convergence of AI with … well, all the things. I will say that, to me, there’s a palpable sense of bubble going on; whether financial, material, or resource requirements, it feels like something is going to need to give fairly soon.

Below are several articles on the intersection of AI with life, culture, or art that I found valuable. If you can set aside a few minutes, the information provided could be helpful in the quest to stay informed:

Side Note: I’ve dropped the punctuation in “AI.” Not unlike capitalizing “Internet,” I think we’ve crossed that bridge.

Special Bonus #3: AI apparently overuses em dashes, something that has, frankly, caused me to use them less. Which is a good thing — I overuse them. But then, I am a professional. [That’s only funny if you’ve read the link. —Ed.]

The Century Coupé Concept

Toyota (the company) has reorganized: there are now three levels. There’s Toyota (the car line), for the mass market; Lexus, Japan’s first answer to BMW et al from the late ’80s and also very much mass market (if targeted differently); and now, to compete in the ultra-high-end market, Century:

Long hood, imposing “grille” — trend, recycling, or cliché, depending on outlook.
The no-rear-window thing continues to grow in popularity. (For “cocooning.”) Hmph.

Powertrain is yet to be determined; the rumors suggest it’ll be available both with a combustion engine (possibly a V12) and electric drive. In the case of the latter, owners will, of course, be able to send their driver off to get the thing charged while they lunch or plot takeovers — no range anxiety here.

Century’s logo is a phoenix.

Car geeks will know that Toyota’s Century sedan model has been around forever. It’s always been badged as a Toyota, and is aimed at Japanese executives and members of state (and will, in fact, still be produced). It was joined a few years ago by a SUV that bears more than a passing resemblance to a Rolls-Royce Cullinan. Both existing Century models available only in Japan and China.

The 2025 Century SUV. That D-pillar absolutely “borrows” from the Cullinan.

Toyota has decided to make those three models into a new brand that’s just called, “Century.” It’s going to be set up with exclusive dealers, eventually be available worldwide, and compete with Bentley’s new EXP 15 (previously) and Rolls-Royce’s … everything.

And, of course, Jaguar. The elephant in the room get a mention here because it’s looking more and more like JLR made the right call in targeting one-percenters with out-there, vaguely coupe-like designs. Because if the Century SUV resembles a Cullinan, the new coupé concept looks like a cross between the Jaguar Type 00 concept and said Bentley:

The Bentley EXP15, top, with the Jaguar Type 00, bottom.

Very much unlike the Jag, which is low and could possibly be described as “sleek,” the Toyota has a higher stance; a coupé/sedan and SUV mix seems to be a new answer to the so-called “death of the sedan.” Volvo’s ES 90 might also apply here.

Bear in mind that I’m not talking about the coupé-style SUVs (BMW’s X6, for instance), which are a different animal — at least for now. It’s possible the whole class of “coupe-like things” might converge in the not-too-distant future.

That being said, a member of that new class of vehicle being aimed at the chauffeur-driven market is new.

The glass divider is to allow the chauffeured their privacy.

One more item: The old-school isn’t going quietly.

Did someone mention grille? (Lit, naturally.)
Leaving the hood long behind.

Mercedes is, arguably, the best (non-American manufacturer) at displaying “gangster” qualities. Oh, and check out the awesomely-retro interior:

Note the lack of screens amongst that vintage style. And yes, velour is “in.”

Read more about the Toyota (teaser or intro, both at The Drive) or Mercedes (The Drive, Wallpaper*).

Special Bonus #4: Audi poached the Type 00’s designer. His first showing is the Concept C, Audi’s return to form, called “radical simplicity.” It’s a cross between their sports-driven R8 and designer-driver TT:

Love the wheels. The grille less so (there have been dictator comparisons), and the lack of rear window not at all.
October’s Photography Round-Up
2x Film
Grays Fisheries, Bradford (UK), left standing during inner city slum clearance. Photograph by Ian Beesley, 1977.

From an interesting and moving feature at MacFilos, “Capturing the decline of industries and communities with a Leica M6”:

At my recent career retrospective exhibition “Life” at Salt’s Mill, Saltaire (a world heritage centre near Bradford, West Yorkshire, England), a man came to talk to me. He said, “You won’t remember me, but I remember you. I worked in a camera shop in Bradford, and you were always coming in to buy rolls of black and white film. It makes me so proud to think that the film I sold you created some of these wonderful photographs.”

I take this as a great compliment and a very moving one. It is one of the reasons why I decided to donate my entire archive of negatives, prints, notebooks (over 200,000 items) to Bradford City Art Galleries and Museums. I am hanging on to my Leica M6 for a bit longer, but at some point, it will be re-united with all the negatives it created.

— Ian Beesley, MacFilos
“Rocky Mountains On Wetplate Collodion,” Canada. Photograph by Bill Hao.

“The Analog Sparks 2025 International Film Photography Awards celebrate analog photography as a medium and elevate the best film photographers worldwide,” PetaPixel writes. Some excellent reminders that sometimes, the old ways are still the best ways.

Color and Pano
“Beholders No. 1.” Photograph by Li Sun.

All About Photo Magazine unveiled the winners of its latest competition: Colors. The 25 prize-winning photographers demonstrate how powerful color can be in images, whether it’s vibrant, subtle, or minimal,” PetaPixel writes.

To be honest: at first, I thought this was a coin-operated binocular thing you see at attractions or overlooks, and laughed out loud. Alas, the laughter died away when I realized it was, in fact, CCTV — an overlook of an entirely different kind. I guess there’s a certain irony in the “face.”

The Mirror, Valencia, Spain. Photograph by Anto Camacho Villaneuva.

It is possible to recognize a Santiago Calatrava building immediately, with its soaring, often winged structures. (The World Trade Center Transportation Hub in New York springs to mind, for instance.) This panoramic photograph captures two of them — nice.

A press release from Epson, the contest’s sponsor, notes that this year there was a “prevalence of ultra-wide panoramas and increasingly innovative perspectives, including very low angles, very close-up subjects, and aerial photography,” including the above. PetaPixel has more.

Birds and Wildlife
“Snowstorm,” Germany. Bronze Award, Best Portrait. Photograph by Luca Lorenz.

“The 2025 Bird Photographer of the Year gives a lesson in planning and patience,” This is Colossal writes about this year’s contest winners (specifically, regarding the photo seen at the right in the header image) — but getting the cold shot, above, wasn’t an easy thing either. (See also: PetaPixel‘s plumage article.)

“Ghost Town Visitor,” Kolmanskop, Namibia. Winner, Urban Wildlife and Wildlife Photographer of the Year 2025. Photograph by Wim van den Heever.

From PetaPixel‘s coverage of the Wildlife Photographer of the Year 2025 contest: “Capturing the unusual intersection between nature and abandoned urban spaces, Wim’s photograph is a haunting yet captivating image of a brown hyena wandering through the skeletal remains of Kolmanskop, Namibia’s long-deserted diamond mining town. The shot was taken with a camera trap and is the result of a decade-long effort that began when Van den Heever first discovered the animal’s tracks at the site.” [Emphasis mine.] See This is Colossal‘s post, too.

Comedy and Dogs

To round out this month’s super-long post — thanks for bearing with me — something from the light-hearted department:

“It is tough being a duck.” Photograph by John Speirs.
“Bad Hair Day!” Photograph by Christy Grinton.

The Nikon Comedy Wildlife Awards, 2025 edition, brings us 40 … um, moments. Awesome. PetaPixel has all the winners.

“Suppertime,” winner of the Open category. Photograph by Katie Brockman.

“Good Boys and Girls,” PetaPixel barks, regarding the 2025 Dog Photographer of the Year. (In the name of equal-opportunity pet celebration, I chose one that includes cats.)

Have a great Halloween. If you’re in the US, be sure to vote, Tuesday, Nov. 4th. And, don’t forget to check back for the special Spine post, Nov. 10th. Thank you!

Beautifully Briefed 23.7: Items of Independence (Day)

The mission for these posts is simple: independent, unrelated items which add up to something interesting. This time, it’s nifty type, aka NFTy.pe, photographic AI (or not), the 2023 Logo Trends Report, great London Review of Books illustrations, and a worthy art book list hijacked for a rant on stickers. Boom!

Better Than it Sounds: NFTy.pe

Typefaces have become, from this designer’s point of view, become commodities — perhaps even part of a broken system. Most clients don’t have a budget for unique type, there are too many spread across too many different sites, and, as Creative Boom puts it, “ownership has become poorly policed, if not non-existent.”

NFType really flips the script on all of that and attempts to reimagine the industry from creation to sale. In a nutshell, NFTy.pe uses a combination of modular type design and generative scripts to create fonts with unique visual attributes. The upshot is that no two character sets are exactly the same. And thanks to smart contracts and embedded metadata, ownership is quick and easy to verify.

— Craig Ward, NFTy.pe creator, via Creative Boom
Create a unique typeface that rewards, in more ways than one.

As pointed out, it’s not just for type users:

There’s a lot of work to be done to put some distance between the dumpster fire that represents much of the NFT space and projects – like this one – with actual utility. I wouldn’t vouch for the worth of a lot of what I’ve seen out there, but the underlying tech – the smart contracts themselves – [is] actually genius and will be a game changer for any industry where provenance is a key factor – agriculture, property, fashion etc.

— Craig Ward

The whole article is worth a read, or go straight to the source.

Photographic AI

This year has been centered around AI, it seems — and, as illustrations go, some of the results are indeed a new form of art. Take this one posted by Dezeen as part of their AItopia competition:

Created by Midjourney for Daniel Riopel.

Fantastic. Its creator, a production technician in the prefabricated housing industry, deserves major kudos for describing something to the Midjourney engine that’s intricate and, if I dare use the term with AI, creative. (Several of the images there are excellent — check ’em out.)

That said, I’m not a fan of articles like PetaPixel‘s recently-posted “Photographers May Have to Embrace AI, Whether They Want To or Not.” Simply put: no. I don’t have to embrace it, because nothing has changed — either I can get the photograph I want using the cameras and lenses I have or I can’t. I’m not going to “generate the fill,” pure and simple. (I don’t control the computational photography my phone produces, but Apple isn’t prone to creating what isn’t there.)

I’ve been trying to write on this subject for a while, without success. Possibly because I don’t need a longer version of the above paragraph, possibly because it’s something else I haven’t been able to articulate yet — even to myself.

The 2023 Logo Trends Report

It’s back! BrandNew points us to the latest in styles and, as advertised on the tin, trends:

“Sonics,” part of the 2023 Logo Trends Report.
“Ritz,” as in the cracker, part of the 2023 Logo Trends Report.

Always an interesting read, including this fantastic tidbit directly related to the previous section:

“Don’t worry about AI stealing your job. To replace graphic designers with AI, clients will need to accurately describe what they want. We’re safe.”

— Bill Gardner, LogoLounge

Read the full report, “a whirlwind of ideas, symbols, and AI, evolving how creators like us create,” at LogoLounge.

Illustrations at the London Review of Books

Because we cover books here often (pun intended), an article on Jon McNaught’s awesome illustrations for the London Review of Books absolutely caught my eye. “A collaborative relationship,” it’s called — and the results produced not only illustrate a huge variety of subjects in a consistent style, but do so in a way that delights:

A great illustration by Jon McNaught.
Of the examples posted, there’s not a single one I don’t like. Copyright Jon McNaught.

Since 2011, Jon has been collaborating with the renowned literary journal, creating works that have a quietly mesmerising quality. His scenes breed comfort with their universality, but also their ability to evoke specific memories and feelings in the individual viewer. Through his covers, Jon artfully captures the essence of everyday life by representing the vastly contrasting nature of British weather, plus the uniqueness of London’s architecture, green spaces and public transport.

— Olivia Hingley, It’s Nice That

See many more illustration examples and read the article at It’s Nice That.

Hyperallergic‘s Art Books to Read this summer

Hyperallergic‘s coverage of art, despite the annoying pop-ups, is worth its bookmark — illustrated by this list of 11 Art Books to Add to Your Reading List This Summer. Some, like the Philip Guston I recently saw highlighted on Perspective, are as relevant as ever. It’s a great list.

As usual, whenever I see something like this, I’m going to do something else at the same time: mine it for potentially great book design. Which, if you’ll indulge, leads to this short rant: I hate good covers marred by stickers.

“Read with Jenna?” Seriously?

Solid cover. Soooo, who’s Jenna? Is she important enough to mar the cover with? (I DuckDuckGo’d the answer: maybe … if you watch television. Not sure that’s the audience publishers should want to cater to.)

This time, the “sticker” is National Book Award Finalist. Better, but still.

Another solid cover — perhaps even really good, something that’s appropriate for a title up for the National Book Award. Real shame, then, that the sticker gets in the way, winding up completely distracting from the very nice circular title treatment (I’m sorry I don’t know either book designer to list here.)

I understand that it’s a little like trying to hold back the tide with a shovel, but it’s something I needed to express. [/rant]

Bonus #1 (awful): From the disturbing trends department: TikTok may start publishing books. Barf.

Bonus #2 (amazing): Via Kottke, a fantastic poster and perhaps better question:

Poster for the 2023 International Book Arsenal Festival, by Art Studio Agrafka

A book festival. During a war. In a city under martial law. While schools and legislatures here in the US ban books about Black and LGBTQ+ experiences based on bad faith complaints of tiny fundamentalist parent groups. Tell me, who’s doing democracy better right now?

— Jason Kottke, Kottke.org

That’s all for early July, folks. Go forth and make your summer a better place.