Way back in the day — that is, before the mid-nineties — publishing on the Mac consisted of Quark XPress. Okay, sure, there was Aldus Publisher and some bit players, but it was basically Quark or nothing. I used Quark in book design back then, and … basically hated it.
I was one of the early adopters of InDesign, dragging co-workers and companies along with me, as part of my time working at Tropicana. Not the juice cartons themselves — those were done in Illustrator — but the ancillary stuff, like marketing materials, sell sheets, and so on.
AppleInsider ran a piece a while ago (I’d missed it, initially), “How Adobe InDesign took over publishing with Steve Jobs’ help.” Good history for those of you who don’t know about those days or want a trip down memory lane, best summarized, in fact, by a commenter on the article: “This covers an interesting arc. Adobe went from an ambitious upstart trying to unseat an established, albeit arrogant, standard, to becoming the arrogant standard.”