Tag: logo trends

  • Beautifully Briefed 26.6: New is Good. Old is Good.

    Beautifully Briefed 26.6: New is Good. Old is Good.

    “Welcome to the new,” he said, pointing to the old, now dressed in a new suit. You’re reading this because the words and ideas resonated — and it’s why only the style is newly tailored.

    Sometimes, though, a new look can be enormously satisfying. Enjoy.

    This month’s Spine
    Beacon Press.

    “Paperwork. Nice,” I said, while potentially allowing a smidgen of political speak through the door. (Not sorry.) Read the column here.

    Design and type
    Matt Dorfman’s many hats

    Matt Dorfman’s book covers are a regular item here on Foreword, including several of my Favorite Book Covers of the Year posts. So it was a delight to see a new interview with It’s Nice That.

    [B]usy days and late nights begin with, as Matt puts it, “churning out a generous amount of trash”. Much to his frustration he will be “working through what often feels like a landfill-sized hill of boring ideas”. Despite taking up quite a bit of time, it’s a necessity, as among this trash will be a shred of an idea worth expanding upon. “Usually it’s a minor detail from an earlier comp made in haste and far afield from anything that book is actually about,” he says, “but it typically has a quality of brokenness or something unfinished that just looks interesting.”

    — Harry Bennett, It’s Nice That

    “Do anything except what’s right in front of you,” he tells them, while mentioning that he often favors collage. “Collage has become one of my shorthands for pairing themes and ideas together that aren’t so readily represented in nature or culture.” As in:

    VQR. Book design by Matt Dorfman. Image via It’s Nice That.

    Did I mention that he’s also the art director The New York Times Book Review? Yeah:

    One of Matt Dorfman’s covers for the NYT Book Review. Image via It’s Nice That.

    And a quick preview of next year’s Favorites list, with this gem:

    Cover design by Matt Dorfman.

    If it looks familiar, that’s because…:

    Cover design by Matt Dorfman.
    Cover design by Matt Dorfman.

    Both previous Favorites here on Foreword. Awesome.

    Read the whole interview at It’s Nice That.

    “It’s All Greeked to Me”

    Glenn Fleishman, writing at Six Colors, points us at a YouTube documentary on the history of Lorem Ipsum:

    A screenshot of the YouTube video.

    “I found it riveting and hilarious, and exactly the kind of Rabbit Hole (her channel name) that I fall down with printing and type history myself,” he writes. “[H]er dogged research has largely filled in the missing pieces of the story of where the run of seemingly Latin text used by designers to act as placeholder (or ‘Greeked’) text in mock-ups since the late 1960s came from.”

    I agree: it’s well put-together and, more importantly, answers a question you might not have actually had — but now can’t resist. Enjoy.

    Side note: Privacy where possible: I’ve switched to screenshots of YouTube videos rather than embedding them. That way folks who choose not follow the link aren’t stuck with the trackers embedding foists upon all.

    Special bonus #1: Glenn is one of those people who wears many hats — 2019’s awesome Tiny Type Museum project is his, for instance — but it’s the comics connection that might be most appreciated. He’s got a book out about it, now in its second edition, which has just been nominated for Will Eisner Comic Industry Awards — the Eisners. Read more.

    2026 logo trends
    The Logo Lounge has posted its 2026 Report.

    The quality of the Logo Trend Report has slipped over the past couple of years — there are suggestions that parts of it are generated rather of written — but I think the zoom-out is still useful for those of us in design.

    If, for no other reason, to make sure our work is ahead of the curve.

    Via Brand New, one of the only subscription sites I’ll link to. (Because it gives me an excuse to encourage you to subscribe, too: at $20/year, it’s sensibly priced and very much earns its keep.)

    Best new fonts: a one-off

    This month’s CreativeBoom post on new fonts was shorter than some — it’s summer! — with only one I’d like to highlight:

    Sahlia, by Arcane Type Foundry.

    But what a one it is. How often are we given an excuse get excited about stencil-style?

    Close-up details (and more butterflies).

    Sahlia is available from Arcane Type Foundry.

    Font previews: not simple

    Marcin Wichary, whose brilliant Unsung continues to impress, has a neat item that we’ve all seen at this point: font menus that preview the font name in the style of the typeface, sometimes poorly.

    Turns out, that’s not at all easy.

    Oopsie. Screenshot courtesy of Unsung.

    “Font previews are fascinating because they are the perfect showcase of how tricky fonts can be at scale,” he writes. The question is: why?

    It’s actually impossible to left align or center text. Ever. Not just because each font does whatever it wants – font size is a number that doesn’t really give you anything to hang a hat on, and the font can place itself in its box however it desires, too – and not just because fonts often lie (via bad metrics) about what they store inside, but also because aligning and centering are really in the eye of the license holder, and have more than one definition.

    So, every time you align text to anything, in whatever way, it’s only an approximation. Most of the time that’s good enough. Here it is not.

    — Marcin Wichary, Unsung
    It takes a surprising amount of work to get this right. Screenshot courtesy of Unsung.

    “There are icon fonts, color fonts, and non-Western fonts so rich in variety and tradition that this category itself is basically a fractal,” he says. “There’s a craft to getting it right.”

    Read the rest.

    Special bonus #2: Wichary also built something called Fontificator. “I thought it’d be fun to share this internal tool I made over a decade ago to aid with exploring options for Medium’s typographical redesign,” he says.

    Fontificator. Screenshot courtesy of Unsung.

    “The motivation for building Fontificator came from two observations:

    • font previews on type foundry sites were generally too limited to get a real sense of how a certain typeface feels, and it was best to see a font in situ,
    • often an extremely tiny nuance — like adding some letter spacing, or messing with line height — was what separated something that was promising from something that seemed very far from working.”

    It’s both brilliant and fun. Check it out.

    Adobe does AI

    I know, I know, more Abode stuff. I’ll keep it quick(ish).

    PetaPixel reminds us that, “the vast majority of working photographers are using AI to help save them time, handling tedious tasks that aren’t necessarily all that creative.” Adobe’s latest updates address that:

    AI removal tools now have flavors, including on-device if needed.
    • Lightroom’s AI Sharpen tool can now use Topaz Labs’ Noise-Aware Sharpen model directly in the app. This promises to recover fine details more effectively, per Adobe. (More on Topaz below.) 👍
    • Lightroom’s Assisted Culling automatically stacks similar images into groups and automatically suggests the “strongest one.” 👎
    • Lightroom has a new Photo to Video feature that uses Firefly and Google Veo to turn a still photo into “polished b-roll or reels with AI-generated motion.” 👎
    • Photoshop’s reflection removals are now isolated on a separate layer, “giving users control over opacity for more natural-looking results,” according to PetaPixel. 👍
    • Photoshop’s Remove Tool, which uses generative AI to erase a selected object and replace it with realistic-looking pixels, can now be used offline using an on-device AI model. 👍

    Get the full story at PetaPixel.

    The agentic AI “assistant” might — or might not — be good. (Subscribers pay $$ for it, so….)

    Meanwhile, Adobe’s promised “creative agent” — ’cause agentic AI — has “fully arrived” in Creative Cloud, PetaPixel writes. “Inside Premiere, Photoshop, Illustrator, InDesign, and Frame.io, users can tell Adobe’s Firefly-powered AI Assistant how to edit photos, videos, and other graphics.” It runs in a panel, like having Chat GPT or Claude right in the app.

    “As a creative, you remain in control, choosing what to hand off, what to refine and how to apply your taste, expertise and judgment to shape every editable outcome. These tools are built for how you’ve told us you actually work,” Adobe explains.

    I’m going to have to try this one. Maybe. Someday.

    Several days after the above items were debuted, Adobe purchased Topaz outright. It’ll “fully integrate Topaz’s [AI scaling] models across apps like Photoshop, Lightroom, and its AI image generator Firefly” — which should be a good thing.

    Special bonus #3: In case AI-all-the-things is getting to you, there’s this:

    “A ‘centaur’ describes a human augmented with a technology, like machine learning, or even just driving a car or using autocomplete,” ArsTechnica writes as part of an interview with Doctorow. “A reverse centaur ‘is a machine head on a human body, a person who is serving as a squishy meat appendage for an uncaring machine.’”

    “Being a centaur is generally viewed as a positive thing; few people relish being a reverse centaur. And yet the AI industry….” Read the rest.

    People
    Jason Snell

    Amongst the tech names I’ve know for what seems forever, Jason Snell’s is up there. He was first at MacUser, then Macworld, then hung out his own banner at Six Colors.

    From Macworld: Jason Snell (highlighted) at the introduction of the iPod, 2001.

    My first day on the job at Macworld, Apple was perilously close to going out of business. It was the fall of 1997, and Steve Jobs had returned to Apple and engineered the ejection of Gil Amelio as CEO, but there was no iMac yet, no visible turnaround in terms of products at all. Beyond the release of the iconic “Think Different” ad campaign, there was nothing.

    Apple’s survival hung by a thread. Steve Jobs asked everyone to trust him. At Macworld Expo, he had enlisted Bill Gates — Bill Gates, of all people! — to help him instill belief in the world that Apple would find a way to survive.

    The world was skeptical, to say the least. My family asked what job I thought I’d get once Apple went out of business.

    —Jason Snell

    Ah, the good old days. (I jest.) Hard to believe, but that was almost 30 years ago. Sheesh.

    So long, in fact, that another milestone has passed: Jason’s left Macworld. Read the column. I’m glad he’ll be continuing with Six Colors, and am looking forward to his new podcast on Apple’s history, Designed in California.

    David Hockney

    I was familiar more than a fan, but it’s undeniable that the world has lost a character — something very ably underscored by the tribute illustrations posted at CreativeBoom:

    Illustration by Nia Gould.

    “From Bradford to Beverly Hills, Hockney’s bold colours and irrepressible joy for living inspired a generation. Here’s what they created in response to his passing,” they write. See the rest.

    Om Malik

    Early this month, Om released an essay for the times — and the ages:

    Most people remember Pinocchio as a story about lying. The nose grows. You get caught. Lesson learned. But that reading misses almost everything Collodi was actually doing. The book is a close study of a society where deception has gone ambient, woven into every institution, every transaction. Courts punish victims. Authority figures perform competence without exercising it. Experts are decorative. Society holds together through spectacle and habit rather than accountability. Into this environment, a naive creature is released, constitutionally unable to resist a good story about easy reward.

    The nose is the least interesting lie in the book. The interesting lies are the ones that work.

    — Om Malik, om.co (Via Daring FIreball.)

    Okay, sure, it was social commentary cleverly disguised as an essay about a pen. This Mont Blanc, in fact:

    The point is, it was as insightful as ever. (See also the previously-cited “Velocity is the New Authority.”) It was immediately deposited in the to-be-posted folder. Before I could could get to that, however, heart disease snatched him away. He was 59.

    I first heard via Pixel Envy, which linked to Om’s excellent photographs posted to Glass (social media),1Forgive the repetition, but just in case: I don’t participate in social media. While I’d heard of Glass, I didn’t know of Om’s posts there — and wouldn’t have followed in any case. Perusing those photos, and posting that link, are a one-off celebrating Om’s talent. and, later, appreciated John Gruber’s thoughtful piece at Daring Fireball.

    Both reminded me of Om’s love of Leica and preference for black-and-white:

    “Sleepy in Seattle.” Photograph by Om Malik.
    “Does This Qualify as Flora?” Photograph by Om Malik.

    Or almost-black-and-white:

    Untitled. Photograph by Om Malik.

    See a few more, called “Selects,” at Om’s personal photography site.

    Special bonus #4: The day after Om’s Pinocchio essay, above, Daring Fireball posted on Jason Zweig’ on’s three ways to get paid. I won’t spoil it — just go read.

    Photography
    2026 Beaker Street Science Photography finalists

    “This is the 10th anniversary of the Australian Beaker Street Festival. Each year, the competition celebrates fantastic photos of rare and unusual scientific phenomena, endangered species, conservation missions, and much more,” PetaPixel writes.

    Some of these are awesome:

    “Southern Ocean Energy.” Photograph by Nick Green.
    “Just Another Bioluminescent Tantrum.” Photograph by Deni Cupit.

    26 finalists in all. See the rest (and, if you’d like, vote at the link).

    2026 Australian Geographic Nature Photographer of the Year shortlist

    This contest takes entries from the majestic Australasian Realm, including the ANZANG bioregion consisting of Australia, New Zealand, Antarctica, and New Guinea, and to quote PetaPixel, “there are some real bangers on there.”

    “Bin Turkey.” Photograph by Emma Perry.
    “Penguin Poe.” Photograph by Matt Bell.

    Nature in all its marvelously diverse glory. See the rest.

    Burton’s America

    I’m surprised I haven’t linked to Brendon Burton’s work before, ’cause it’s right up my alley:

    Traces #10. Photograph by Brendon Burton.
    Traces #6. Photograph by Brendon Burton.

    His second book, Epitaph, “is a series that attempts to unravel the knot of mystery that exists within the dark corners of North America, shedding light on unseen histories and buried past lives.”

    See more. (Via This is Colossal.)

    Landscapes three-fer

    • Travel and nature photographer Jake Guzman has spent the past two years creating Otherworldly America, his new 256-page photography book:

    “Picture Lake Washington.” Photograph by Jake Guzman.
    “Richardson Highway, Alaska.” Photograph by Jake Guzman.

    • Arpan Das has fallen in love with the Kishtwar Himalaya in the Jammu and Kashmir region, part of the Indian Himalayas:

    “Barnaj Rainbow.” Photograph by Arpan Das.

    •  Michael Shainblum photographs the volatile, weather-driven landscapes of New Zealand with “a body of work shaped less by fixed composition and more by responsiveness to constant change”:

    “New Zealand #19.” Photograph by Michael Shainblum.
    “New Zealand #40.” Photograph by Michael Shainblum.

    All three are via PetaPixel: Jake Guzman, Apran Das, and a longer feature on Michael Shainblum.

    Finally: soothing surf
    “Venice Beach: Dreamy #3.” Photograph by Craig Hubbard.

    Hubbard’s photos are ethereal and cinematic, with surfers and wave crests illuminated by the early morning sun or backdropped by the marine layer. Sometimes the intense spray, curl, shoulder, or lip become the sole subjects of the portraits. “The water is the muse and artist,” Hubbard recently told an interviewer. “I’m just a biased translator and documentarian. Lastly, my ego relaxes in the ocean; the need to peacock recedes. This is where my best work comes from — or favorite, I should say.”

    — Kate Mothes, This is Colossal
    “Venice Beach: Dreamy #9.” Photograph by Craig Hubbard.

    See more at This is Colossal.

    That’s it for this month. As always, thanks for visiting.

    For folks in the US, have a safe and enjoyable holiday weekend as America turns 250. Let’s hope that we can make it a better place.

    Also: Please don’t forget to let me know of any problems or concerns with the new site. I’ve got a list of items — going to work on them now — but always welcome feedback. Thanks.

    • 1
      Forgive the repetition, but just in case: I don’t participate in social media. While I’d heard of Glass, I didn’t know of Om’s posts there — and wouldn’t have followed in any case. Perusing those photos, and posting that link, are a one-off celebrating Om’s talent. ↩︎
  • Beautifully Briefed 23.7: Items of Independence (Day)

    The mission for these posts is simple: independent, unrelated items which add up to something interesting. This time, it’s nifty type, aka NFTy.pe, photographic AI (or not), the 2023 Logo Trends Report, great London Review of Books illustrations, and a worthy art book list hijacked for a rant on stickers. Boom!

    Better Than it Sounds: NFTy.pe

    Typefaces have become, from this designer’s point of view, become commodities — perhaps even part of a broken system. Most clients don’t have a budget for unique type, there are too many spread across too many different sites, and, as Creative Boom puts it, “ownership has become poorly policed, if not non-existent.”

    NFType really flips the script on all of that and attempts to reimagine the industry from creation to sale. In a nutshell, NFTy.pe uses a combination of modular type design and generative scripts to create fonts with unique visual attributes. The upshot is that no two character sets are exactly the same. And thanks to smart contracts and embedded metadata, ownership is quick and easy to verify.

    — Craig Ward, NFTy.pe creator, via Creative Boom
    Create a unique typeface that rewards, in more ways than one.

    As pointed out, it’s not just for type users:

    There’s a lot of work to be done to put some distance between the dumpster fire that represents much of the NFT space and projects – like this one – with actual utility. I wouldn’t vouch for the worth of a lot of what I’ve seen out there, but the underlying tech – the smart contracts themselves – [is] actually genius and will be a game changer for any industry where provenance is a key factor – agriculture, property, fashion etc.

    — Craig Ward

    The whole article is worth a read, or go straight to the source.

    Photographic AI

    This year has been centered around AI, it seems — and, as illustrations go, some of the results are indeed a new form of art. Take this one posted by Dezeen as part of their AItopia competition:

    Created by Midjourney for Daniel Riopel.

    Fantastic. Its creator, a production technician in the prefabricated housing industry, deserves major kudos for describing something to the Midjourney engine that’s intricate and, if I dare use the term with AI, creative. (Several of the images there are excellent — check ’em out.)

    That said, I’m not a fan of articles like PetaPixel‘s recently-posted “Photographers May Have to Embrace AI, Whether They Want To or Not.” Simply put: no. I don’t have to embrace it, because nothing has changed — either I can get the photograph I want using the cameras and lenses I have or I can’t. I’m not going to “generate the fill,” pure and simple. (I don’t control the computational photography my phone produces, but Apple isn’t prone to creating what isn’t there.)

    I’ve been trying to write on this subject for a while, without success. Possibly because I don’t need a longer version of the above paragraph, possibly because it’s something else I haven’t been able to articulate yet — even to myself.

    The 2023 Logo Trends Report

    It’s back! BrandNew points us to the latest in styles and, as advertised on the tin, trends:

    “Sonics,” part of the 2023 Logo Trends Report.
    “Ritz,” as in the cracker, part of the 2023 Logo Trends Report.

    Always an interesting read, including this fantastic tidbit directly related to the previous section:

    “Don’t worry about AI stealing your job. To replace graphic designers with AI, clients will need to accurately describe what they want. We’re safe.”

    — Bill Gardner, LogoLounge

    Read the full report, “a whirlwind of ideas, symbols, and AI, evolving how creators like us create,” at LogoLounge.

    Illustrations at the London Review of Books

    Because we cover books here often (pun intended), an article on Jon McNaught’s awesome illustrations for the London Review of Books absolutely caught my eye. “A collaborative relationship,” it’s called — and the results produced not only illustrate a huge variety of subjects in a consistent style, but do so in a way that delights:

    A great illustration by Jon McNaught.
    Of the examples posted, there’s not a single one I don’t like. Copyright Jon McNaught.

    Since 2011, Jon has been collaborating with the renowned literary journal, creating works that have a quietly mesmerising quality. His scenes breed comfort with their universality, but also their ability to evoke specific memories and feelings in the individual viewer. Through his covers, Jon artfully captures the essence of everyday life by representing the vastly contrasting nature of British weather, plus the uniqueness of London’s architecture, green spaces and public transport.

    — Olivia Hingley, It’s Nice That

    See many more illustration examples and read the article at It’s Nice That.

    Hyperallergic‘s Art Books to Read this summer

    Hyperallergic‘s coverage of art, despite the annoying pop-ups, is worth its bookmark — illustrated by this list of 11 Art Books to Add to Your Reading List This Summer. Some, like the Philip Guston I recently saw highlighted on Perspective, are as relevant as ever. It’s a great list.

    As usual, whenever I see something like this, I’m going to do something else at the same time: mine it for potentially great book design. Which, if you’ll indulge, leads to this short rant: I hate good covers marred by stickers.

    “Read with Jenna?” Seriously?

    Solid cover. Soooo, who’s Jenna? Is she important enough to mar the cover with? (I DuckDuckGo’d the answer: maybe … if you watch television. Not sure that’s the audience publishers should want to cater to.)

    This time, the “sticker” is National Book Award Finalist. Better, but still.

    Another solid cover — perhaps even really good, something that’s appropriate for a title up for the National Book Award. Real shame, then, that the sticker gets in the way, winding up completely distracting from the very nice circular title treatment (I’m sorry I don’t know either book designer to list here.)

    I understand that it’s a little like trying to hold back the tide with a shovel, but it’s something I needed to express. [/rant]

    Bonus #1 (awful): From the disturbing trends department: TikTok may start publishing books. Barf.

    Bonus #2 (amazing): Via Kottke, a fantastic poster and perhaps better question:

    Poster for the 2023 International Book Arsenal Festival, by Art Studio Agrafka

    A book festival. During a war. In a city under martial law. While schools and legislatures here in the US ban books about Black and LGBTQ+ experiences based on bad faith complaints of tiny fundamentalist parent groups. Tell me, who’s doing democracy better right now?

    — Jason Kottke, Kottke.org

    That’s all for early July, folks. Go forth and make your summer a better place.