Design in general; that is, things, objects, and/or ideas that are designed but that aren’t book design, photography, etc. Generally considered distinct from art.
In fact, for all his acclaim in the field of book design, Mendelsund himself isn’t particularly fond of book covers, generally seeing them as an impediment that inevitably colors a reader’s perception of a book. “As much as I love book covers — I love making them, it’s fun — I don’t love the fact that there’s somebody between me and the text.”
These days, actually, the renowned book designer who never wanted to be a book designer tends to simply rip the covers off his books altogether. “If it’s a paperback, I’ll rip the cover off,” he says. “The books that are most important to me in my life don’t have covers on them.”
I didn’t know Peter Mendelsund’s name off the top of my head [Memory not what it used to be? —Ed.], but we’re sure familiar with his work, such as The Girl with the Dragon Tattoo and the Atlantic’s recent redesign. And what an interesting relationship with book design he has. Read more
Forty years on from ‘the first masterpiece in comic-book history’, the Pulitzer-winning cartoonist talks fame, switching styles and why he doesn’t want to draw Trump
Egyptian designer Moe Elhossieny talks us through why he launched his Design Repository and what he’s already learned about Arabic book design from the collection.
Lots and lots covered here, including things this huge fan of the movie never knew — including specifics on the fonts, type, and more. When you have a few minutes, grab a beverage and enjoy!
“At the Columbia Journalism Review, we capitalize Black, and not white, when referring to groups in racial, ethnic, or cultural terms. For many people, Blackreflects a shared sense of identity and community. White carries a different set of meanings; capitalizing the word in this context risks following the lead of white supremacists.”
“The digital Letterform Archive has made nearly 1,500 objects accessible to browse online through over 9,000 high-resolution images,” Hyperallergic notes. Some good background here, too. Check it out.
“Evolving our brand identity,” Adobe said in a May 28 blog post. “Evolved” is the right word, too, as things aren’t changed all that much. I will comment, though, that the PDF/Acrobat logo and icon have yet to change as suggested in the post; maybe they will soon. (Oh, and, LrC is kinda clunky for Lightroom Classic. Picky, picky.)
Once again, it’s time for the annual 50 Books, 50 Covers awards!
My favorites: Blackness at MoMA, Specimen Days, 14 books by Gustavo Piqueira • 2012-2018), Jacob Lawrence: The American Struggle, and … not all of them, certainly. Interesting and challenging. Definitely worth checking out!
Type designers love a good pangram. Pangrams, of course, are sentences that contain each letter of the alphabet at least once, of which the quick brown fox jumps over the lazy dog is surely the most famous. […] I find them singularly useless in type design, and I don’t use them in my work.
Washington Square News discusses NYU’s attempts to — like pretty much everything else — get book design online:
The studio course focuses on book art and teaches students about the production of books, from interior and exterior design to binding techniques. Without the physical studio space and the materials it provides, digital learning has paved an unprecedented pathway for the course to continue.
Original post, March 5th, 2020: After 23 years, BMW has updated its logo … but there’s a problem.
Let’s back up a little, as even the previous logo wasn’t perfect. Debuted in 1997, it followed the then-trendy “3D” look, complete with highlights. It was, however, clearly BMW — black background, blue-and-white roundel, chrome outline, lettering. This new one, however, loses the iconic black (for transparent) and chrome outline (for white):
BMW’s logo: 1997 (left) and 2020 (right)
It’s less representative and less clear in my opinion, but hey, I’m only a BMW owner, not any part of their marketing team.
Another problem: it debuted on the Concept i4. controversial all by itself.
Why not revert to the earlier, 1963 version? (Or update it with new type — but keep the black?) Transparency is fine in some cases, but I’m not sure that this isn’t a case of style over substance in the actual use cases (web site logo, app logo, etc. — more than just on the cars, I mean).
Update, 7/27/20: Dezeen has a roundup of the six other companies that have made their logos “flat,” proving the “3D” look mentioned above is truly out of fashion:
Audi, Citroen, VW, Nissan, Mini, and Toyota, oh boy!
Ford Almost Let a Graphic Design Legend Update Its Blue Oval Logo in 1966: Paul Rand, who designed iconic logos for IBM, Cummins, ABC and numerous other companies, designed a sleek logo for Ford that went unused.
“Opel Details All-New, Slimmer And More Modern ‘Blitz’ Logo,” at CarScoops.
Update, 12/30/20: Kia’s was previewed on a show car earlier in the year, but they’ve gone and made it official:
There were some changes along the way, if you compare what’s on the show car and what you see above — and not all for the better, as it almost gets smeared. Still, looking forward to seeing where one of the most dynamic car companies today goes with this.
Update, 1/8/21: GM. One word: GAK.
So bad I actually feel sorry for them. More here and here.
Update, 1/13/21: Brand New is actually much nicer to GM’s logo update than I expected. Diplomacy? You decide. (Brand New is a subscription now, BTW — the best $20/year available, IMHO.)
Update, 3/2/21: Peugeot has joined the fray. Not great, especially at smaller sizes, but at least not the GM train wreck — and, in many ways, better than the last couple of outline lions (this one seems to be based on the 1960 version):
Read about the lion’s history here, Peugeot’s press release “reaffirming its personality and character” here, or one of the regular site’s notes, including a potential move upmarket here or here.
Update, 3/4/21: Audi, while not redoing their iconic “4 rings” logo, has redone the branding around that logo:
Update, 3/6/21: Speaking of Brand New, they have a good deal more information regarding Peugeot. Good stuff!
Update, 3/10/21:Dezeen has more on Peugeot, as well. And CarScoops has the first pictures of the new 308 — the new logo premieres on this model update — and discusses that, on the grille, some of the car’s sensors appear behind the logo. Interesting. (I still preferred the lion on the grille, myself. Not that we get Peugeots in the United States, anyway….) Check it out.
Update, 3/10/21: CarScoops has some more on Nizzan — uh, Freudian slip there: Nissan and their new logo.
Okay, who’s gonna be next…?
Update, 3/13/21: Uh… Renault!
Not as big a change as Peugeot, and more successful, too: single color, retains history well, still instantly recognizable, works at small sizes. Nice. Details from Motor1 or CarScoops.
Update, 3/20/21: Brand New discusses the new Renault logo:
There is nothing wrong at all with it and I do like the approach to its construction but, ultimately, it’s like it’s missing some emotion or passion or, pardon my French, a Je ne sais quoi to make it special.
I agree that the 1972 version is superior. Let’s see how this one evolves.
